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What kind of sales do customers like?
Question 1: What kind of salesperson do customers like? Detailed? Honesty Almost all customers will put the honesty of sales staff first, but there is a big difference between the honesty that customers think and the honesty that companies think
Customers think that honesty is more It should be understood as "sincerity and reality". This may be both a quality and a skill.
The state of "sincerity and reality" can be effectively selected and trained. For example, when we select a salesperson, it may not be a very good phenomenon to appear too smart or clever in appearance. This will give customers a feeling of instability and insecurity.
The best state is "sufficiently stable", and it is best to appear a little stupid, but of course it is not really stupid. What I mean here is that you don't want anything.
All cleverness is written in On the face, you must be aware of it. Salespeople with such an appearance are often successful, which is closely related to his
appearance.
A salesperson who can work hard, in other words, endure hardships and stand hard work, is very likely to be liked by customers. We
often find that customers really like the way salespeople look tired, especially when they run around repeatedly when encountering problems.
You should try your best to deal with any man-made disaster. What's more, many customers have an abusive mentality and only feel great satisfaction after repeatedly torturing salespeople.
A salesperson made an appointment with a customer. At this time, it suddenly started raining heavily, the wind was strong, and the water on the road was very serious.
Far away, the salesperson flinched and wanted to call the customer and make an appointment at another time.
At this time, the salesperson's supervisor firmly disagreed and forced the salesperson to go to the customer in the rain. After arriving at the customer's office, the salesperson was soaked to the skin and dripping with water. Many people passing by couldn't help but laugh.
When meeting the customer, although the salesperson was soaked to the skin, the information he brought to the customer was well preserved.
At this time, the customer felt very shocked. , I felt extremely satisfied and signed a one-year contract with the salesperson at that time.
Through this incident, we can reflect that the hard work of the sales staff satisfied the customers and thus won their respect.
Decisive Many customers don’t like introverts and indecisive people, and this is more true for senior leaders. If you meet the general manager of a company and cannot explain your matter clearly within one minute, I believe you basically have no chance.
Decisiveness is not only reflected in the time to do things, but more importantly, it is reflected in the grasp of key issues. The reason why many people are not
able to decisively solve problems has to do with their inability to effectively solve problems. It is related to the core issues of discovery.
Customers are very disgusted with salespeople who lack decisive ability. They can easily make customers think that they are suspicious, cunning and profit-seeking. This is especially true for Chinese salespeople. This may be because Chinese customers are very cunning
. Because customers are cunning, sales must deal with them carefully. A little carelessness can turn "decisiveness" into "disaster" ".
Decisive sales often make customers feel irresponsible or even helpless.
Question 2: What kind of salesperson do customers like? When you go to the hospital to see a doctor, do you want to be treated by an old Chinese medicine practitioner or a college student who has just graduated from a medical university? Of course, an experienced doctor is more worthy. Trust does not mean that the level of college students is poor, but that people's psychology often converges with those who are older and more experienced.
In the sales process, being a consultative salesperson can better help customers collect information, evaluate options, and reduce purchase expenses. At the same time, it can also give customers a good post-purchase response. As a salesperson, you cannot just focus on one purchase, but must maintain long-term cooperative relationships with customers through your professional knowledge and positive attitude. Focus on the interests of customers, insist on emotional investment, make appropriate concessions to customers, and achieve a win-win situation.
Sales is not only a profession, but also a challenge in life and the ability to manage oneself in fierce competition. Therefore, sales personnel must be professional and must have high qualities in terms of strength, flexibility and endurance.
The first requirement: you know what the customer doesn’t know; you know what the customer knows in more detail than the customer.
For example, you are a German tool salesperson. The customer asks you: "What's so good about this knife?" You say, it's very sharp. The customer asked you again, how sharp it is? You said it is made of alloy steel. The customer asked again, what alloy is it made of? You said, I don’t know, but the knife is very sharp anyway. Think about what your customers will say about you. Therefore, if a competent salesperson wants customers to buy your product, he should explain it clearly, especially the function and production principle of the product. If you want to sell knives to others, you must understand the principles of alloy steel and know the ratio of the alloy components of the knife. We need to know what customers don’t know, and we know what customers know more correctly and clearly than customers.
The second requirement: In addition to knowing your main business, you also need to know a lot of other surrounding common sense.
Suppose you come to Beijing for the first time and get into a taxi. You point to a random building on the road and ask the driver, but the driver says he doesn’t know. The driver only knows how to drive, but he doesn't know much about Beijing's culture and history. What do you think of this driver? Do you think this driver is very incompetent? Therefore, a qualified salesperson must not only have a deep understanding of the professional knowledge of his own industry, but also have some common sense understanding of the common sense surrounding the product. He must not only be professional, but also diversified.
The third requirement: You are "buying" things for customers, not "selling" things to customers.
Mr. Yu often travels abroad. He said such a thing, which I believe will inspire sales staff. When drinking coffee in Europe, the staff in the cafe taught him a lot of knowledge about drinking coffee. For example, when drinking coffee, you need to taste the coffee and you cannot drink it all in one go; However, in many coffee shops in China, when the service staff sees the guests making a fool of themselves, they still gloat and mutter: "If you don't know how to drink, don't drink. Why are you pretending?" Do you think this is what a marketer should say? ?Who will come again after hearing this? A salesperson must have a mentality of helping customers, instead of saying: "Whether you can drink it or not is your business. My purpose is to sell you coffee as soon as possible."
The fourth requirement: Your customers are permanent customers, not just one-time customers.
Taipei’s Eslite Bookstore ranks first in Asia. It is open 24 hours a day. The floor is made of solid wood and is very clean. Customers can sit on the floor and read a book. The bookstore has oil paintings, flowers, coffee and elegant music, and there are celebrity lectures every Monday, Wednesday and Friday from 2 to 5 pm. The most rare thing is that as long as the customer can name any book that has been published in the world, the staff will try their best to help you find it. Therefore, many high-level people come here whenever they have free time.
Question 3: What kind of salesperson do customers like? (1) In communicating with some successful telemarketers, it is not difficult for us to find some rules. When facing customers, do marketers express themselves generously? , decent, whether you can resonate with customers and get closer to them emotionally, this will determine whether he can accept you from the bottom of his heart and the ultimate reason for loving your product.
1. Speak sincerely.
Only sincere people can win trust. We cannot persuade a company with an annual output value of 5 million that recruits people once or twice a year to become our senior member in order to improve personal performance. That is unrealistic and will be resented by customers. First of all, we should start from the company's customer base, industry, enterprise size and other factors, learn as much as possible about upstream resources, communicate with customers from the overall situation, and let customers feel that we are professional. Secondly, when we chat with the company's HR manager, we get to know the person's temper and hobbies. If this person is busy, after you define this customer as a prospective customer, you can also make some sweet remarks to learn about it from his assistant or colleague. I think once you understand this, it will be of great help to your offense. It is said that before making an appointment with a guest, President Washington of the United States had to check the person's interests and hobbies on the first night. Why not do it!
2. Give customers a reason to buy.
Last month I went shopping in Dongmen and walked into a small shop. The proprietress warmly greeted us and introduced us to all kinds of clothing. After trying on a few items, I felt dissatisfied, but seeing that the landlady was very enthusiastic, I didn’t feel too embarrassed and just left. What I didn't expect was that just when we were feeling tired after shopping for half an hour, the lady boss packed up all the clothes we tried on. I said we don't want any more, and the landlady's expression suddenly changed. Finally, I said, give me a reason to buy it! The shop owner was speechless. Always grasping the customer's needs and affordability, and understanding the customer's mentality are the keys to the final transaction. Many times, we do a lot of things and waste a lot of time, but in the end we fail at the last minute. Just like when I went shopping for clothes above, I was just shopping around. I didn’t have any strong needs. I just took a look. If there was something suitable and something I really liked, I picked one up. But the boss lady regards me as a big customer, and everything from reception to final transaction amount is achieved at this level. Just like when we are in sales, a small company obviously only recruits one or two people, but we have been negotiating with them for a year from beginning to end. This will inevitably make it more difficult to close the deal in the end, and it will also bring inconvenience to the customer. Good influence.
What puzzles me the most is that the lady boss got a little angry at the end. Originally, I thought I would not buy it this time. Seeing that she has a good sense of serving the people, this is also rare. I will buy it next time. The thing must come to her, so thinking about her talking and talking for half an hour is worth it. But sometimes we are too eager for quick success. When customers fail to deliver on something they have promised or acquiesced to, we tend to be a little emotional, which creates obstacles in communicating with customers. You must know that the work we do is actually sales, but actually has more components in service.
I remember when I left my previous employer, I looked back at the sales department’s office. Those big ocher characters were still eye-catching: The customer is always right.
3. Let the customer know that he is not the only one who bought the product
People have a herd mentality. When recommending products, sales personnel should timely tell customers something relevant to them. Businesses or companies with similar or identical situations have purchased this product, especially his competitors. This not only shocked him psychologically, but also enhanced his desire to buy. According to experience, when this company purchases the same type of product, it will definitely buy a higher-end product than its competitors, in order to undermine the morale of the other party.
4. Enthusiastic salespeople are most likely to succeed.
When a customer asks about a product, don’t just say, “I’ll send you a quotation and you can take a look.”
Unless the customer is very pressed for time, you would ask to send a quote. That should also be said at the front. I'm really sorry. I originally wanted to introduce the product to you, but this time I might let you see it yourself. Let the customer feel that you are always in her presence, let her feel the unrestrained emotions, and touch her like flowing iron. If time allows, even if the customer has no demand, or the customer has no demand, we should also receive them sincerely and enthusiastically. Who knows what position she is and what background she has; if she has no demand, how do we know that her husband has no demand? ;She has no needs, so how do she know that none of her friends have a high professional title? This is what my friend who makes "Huiren Shenbao" told me.
Yes, we should have "Guangiangu...gt;gt;
Question 4: What kind of salesperson does the customer like? If I were a customer
I like those salespeople who are honest and reliable in their words and deeds
I don’t like those impetuous, bombastic liars who are just trying to make things happen
Question 5: One person Salesperson, I would like to ask what kind of sales the average customer likes. Generally, excavator customers are rough people. Customer return visits generally focus on the supervision of sales personnel. They mainly verify with customers whether the sales personnel have visited their homes and provided information. Whether the customer information is accurate, whether there is any recent purchase intention, project status, purchasing ability, and product impression and evaluation. The general opening is: Hello, this is ---- company (put the following). The excavator brand is included, otherwise they won’t be impressed by the company name). Are you the boss? Then, have the sales staff visited you? How is the recent project situation? Introduce the main performance of your excavator. There is no fixed pattern for asking about impressions, etc. You still have to be flexible, because customers generally don’t want to listen too much and they still have to focus on the key points!
Question 6: I am a salesperson and I would like to ask something! , What do customers generally like depends on the products you make
Question 7: What kind of salesperson do customers like best? Each person has a different personality. This should be recommended based on the customer’s personality. Salespersons are basically basic anyway. You have to learn and speak
Question 8: What kind of sales consultants do customers like? Different customers like different salespeople
When buying things, some people like to have warm service next to them. Details Introduction and appropriate praise
But some people are calm and do not like salespeople to follow closely and talk too much, and they do not like physical contact.
To be a qualified salesperson, first of all. You must be familiar with the product, and professionalism can make people trust you.
Question 9: Psychological sales skills: What do customers want to buy most when buying something? Sales staff must be familiar with the product when visiting customers. The customer's purchasing psychology is well understood, because fully understanding and mastering the customer's purchasing psychology is an important factor in promoting sales.
Customers generally have the following purchasing psychology:
1
Profit-seeking psychology
This is a purchasing psychology of "spend less and do more", and its core is "cheapness" when purchasing products. Carefully compare the price differences between similar products, and also like to purchase discounted or discounted products. Most of the customers with this purchasing mentality are those with lower economic incomes. Of course, there are also customers with higher economic incomes who are thrifty. They like to budget carefully and spend as little as possible. Some customers hope to get more benefits from the products they purchase. They are very satisfied with the color and quality of the product and can't put it down. However, because the price is relatively expensive, they can't make up their mind to buy it for a while, so they bargain.
For example, customers always want to get discounts from sales staff as much as possible to gain psychological satisfaction. Therefore, many sales staff deliberately raise prices and then ask customers to bargain, making customers feel that they are taking advantage.
2
Realistic psychology
Realistic psychology is a common purchasing psychology of customers. When they buy a product, they first require that the product must have actual use value and pay attention to practical. Customers with this kind of purchasing mentality pay special attention to the quality and effectiveness of the product when purchasing products, and pursue simplicity, elegance, and durability, without overemphasizing the novelty, beauty, color tone, lines, and personality characteristics of the product.
3
Novelty-seeking mentality
Some customers pay attention to "fashionable" and "unique" when purchasing products in order to follow the "trend". In cities with better economic conditions, this kind of customers are more common among young men and women; it is also common among some customers in Western countries.
4
Fame-seeking psychology
This is a purchasing psychology whose main purpose is to show one's status and prestige. They choose to buy more famous brands to "show off themselves". Customers with this kind of purchasing mentality are common in all walks of life, especially in modern society. Due to the influence of the famous brand effect, choosing famous brands for food, clothing, housing and transportation not only improves the quality of life, but also reflects a person's social status.
The psychology of seeking beauty
Everyone has the love of beauty. Customers who seek beauty like to pursue the artistic value and appreciation value of products. They are mainly young and middle-aged women and people in the literary and artistic circles. They are also common among customers in economically developed countries. When selecting products, they pay special attention to the beauty of the shape and color of the product itself, the beautifying effect of the product on the human body, and the decorative effect on the environment, in order to achieve the purpose of artistic appreciation and spiritual enjoyment.
Authoritative Psychology
Nowadays, many TV commercials and newspaper advertisements invite celebrities to endorse. The reason is that people respect authority, which leads to consumers being indifferent to the products introduced by the authority. Reasonably choose and achieve product sales. For this type of customer, if the product is endorsed by a celebrity, the salesperson can tell the customer which celebrity endorses the product.
Face Psychology
Many customers are interested in face. Sometimes they do not purchase products based on their actual needs, but rather consider buying something to gain face in front of relatives and friends. Driven by this purchasing psychology, customers' consumption will exceed or far exceed their purchasing ability. During the visit, the salesperson should praise the customer's unique vision and how the product matches the customer, etc., so as to make the customer feel face-saving and fully satisfy the face psychology of such customers, thereby achieving the purpose of sales. For some valuable customers, give more care and let them feel valued deep in their hearts.
Psychological price
Customers have a "psychological price" for the products they buy. If it is higher than the "psychological price", customers will feel that it is expensive and cannot afford it, so sales Sometimes personnel need to understand the consumption level and psychological price range of target customers. This will help you design appropriate product prices when designing proposals and speed up product sales. Determining the customer's psychological price point can be done through a questionnaire method or an observation method to analyze the customer's budget level for purchasing products based on their disposable income.
Preference psychology
This is a purchasing psychology aimed at satisfying personal special hobbies and interests. Customers with a purchasing preference like to buy a certain type of product. For example, some people like to grow flowers, some people like to collect stamps, some people like photography, some people like calligraphy and painting, and so on. This preference is often related to a certain profession, knowledge, life interest, etc. Therefore, the purchasing psychology of preference is often relatively rational, the direction is relatively clear, and it has the characteristics of regularity and sustainability.
Imitation psychology
This is a herd-like buying psychology, the core of which is "not falling behind" or "better than others". They are very sensitive to social trends and the surrounding environment. Customers who always want to follow the trend often buy a product not because of urgent needs...gt;gt;
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