Outstanding Innovation and Entrepreneurship Plan for College Students

In today’s society, there are more and more cases where business plans are needed. Business plans can help entrepreneurs analyze business risks. However, do you know the format for writing a business plan? Below is the excellent innovation and entrepreneurship plan for college students that I have compiled for you. Welcome to read and collect it. Excellent Innovation and Entrepreneurship Plan for College Students 1

Dessert snack food has always been the favorite of female friends, so it would be a good choice to open a cake shop in a female gathering area and also sell birthday cakes. As long as you make your own characteristics, you will definitely be loved by your friends.

1. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.

3. Our store requires 95,000 yuan in start-up capital.

2. Business objectives

1. Due to its geographical location in the Trade Street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and we want to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market Analysis

1. Customer source: Our store’s target customers are: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You should take advantage of the time when there are few people in the store and sneak over to discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card.

The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss X in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and drinks. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

5. Financial estimate

Start-up assets: approximately 95,000 yuan

Equipment investment: 1. Rent 5,000 yuan. 2. The facade decoration costs about 2,000 yuan (including store decoration and light boxes); 3. The investment in shelves and sales tables is about 1,500 yuan; 4. The same clothing for two employees costs 500 yuan. 5. The largest investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes). The first purchase payment: flour, butter and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Cost of goods: around 30, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

6. Analysis of risks and constraints:

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more. financial and material resources and "tricks" to attract customers. Excellent Innovation and Entrepreneurship Plan for College Students 2

1. Entrepreneurship Project Operation Model

Form of technical cooperation. Based on our characteristics as a business and leisure coffee shop, we recommend that partners choose locations in high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps; unify the decoration style, Unify products; the headquarters provides technical support (including personnel training) and product (coffee beans, tea) distribution.

2. Products and Services

1. Product and service description.

Sells coffee, tea, wine, light meals and other products, and provides guests with excellent environment and services, allowing consumers to show a taste, experience a culture, and express an emotion here. Make the coffee bar a good place for business leisure and couples gathering.

These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement the customer source advantages of the investment site owners.

2. Comparison of competition among entrepreneurial projects.

The competition among peers is beneficial to us and can better enhance our reputation. Relatively speaking, our management level, product and service quality all occupy considerable

　3. Resources and technology.

Coffee shops are an industry that requires scale and quality. It is also an industry that has strict requirements for products and services. After all, it is a high-consumption industry, and consumers must care about the full expression of their consumption value. To achieve these, there are high requirements on investors’ resources and technology. Investors who choose the franchise cooperation method can obtain sufficient resources, advanced equipment and technology on the one hand, and avoid many business risks on the other hand.

3. Market analysis

1. Market demand.

(1) Stable old customer resources.

(2)Office building and hotel customers.

(3) Shopping and entertainment venues.

(4) Mature residential areas.

(5) Foreign companies and many IT companies and companies in the region and other emerging industries.

(6) If there are many schools in the area, the faculty, staff and student couples among them are also potential customers.

2. Industry development trends.

(1) The coffee consumption market has developed rapidly and has become a major trend in urban consumption. The early market cultivation has ended. International coffee companies such as Nestlé, Maxwell, and Columbia have set up branches or factories in China. According to a survey in xx inland cities, xx urban residents drink coffee. In addition to xx, there are also xx areas where the proportion of the population that has drank instant coffee in the past year is above xx.

(2) The taste of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers are beginning to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

(3) Education level, monthly household income and frequency of coffee drinking are related. This means that coffee, a beverage introduced from the West, is a symbol of the lifestyle of the dominant class in mainland China.

3. Competition situation.

(1) Indirect competition with strong brand stores.

At present, xx, as well as xx coffee from xx, xx coffee, etc. are all equally popular in major cities.

(2) Direct competitors. The audience of small coffee shops is relatively small, and it is a necessary factor that there are no other coffee shops within a radius of 1 kilometer.

(3) Marketing planning.

Use the brand and resource advantages of the franchise store to quickly establish the popularity and reputation of xx and stabilize the source of regular customers.

4. Promotion plan

(1) Publicity.

For residents in high-end communities, exquisite advertising leaflets (DM) and small gifts can be delivered to car owners in the parking lots of nearby shopping malls. The leaflets can also be made into coupons.

(2)Event marketing.

①Student parties and reading activities. Contacting the student unions of several important universities in the franchise area and holding some salon parties and reading activities will still help improve your taste and attract consumption by students and young people.

②When the time is right, you can also hold an essay collection activity with the theme of "Coffee and Life".

(3) Service marketing.

①Establish a membership card system.

The member’s name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss XX in public, they will feel very respected

②Personalized service.

Put some promotional materials on the table, which contain knowledge, stories, etc. about coffee. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand. Provide dedicated explanation staff for multiple consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. You can also let it participate in the coffee making process.

Coffee shop business projects must not only work hard on store design, but also pay attention to features in coffee production, so as to win the favor of customers.

Attachment: Management skills for coffee shop investment.

Nowadays, the market competition in the catering industry is quite fierce. It is not easy for investors and franchisees to better seize business opportunities in the catering industry and make more money through a certain project. Because investors and franchisees need to think from many aspects, because for investors, it will be much easier for you investors to operate this project only if you are fully prepared when operating a certain project. Below we will introduce what you need to pay attention to when running a coffee shop.

Investment in franchise coffee shop environment: The quality of the restaurant’s internal environment also affects the restaurant’s operation. Because everyone wants to have a warm and comfortable dining environment. The interior decoration of the restaurant should achieve the following points: the floor, walls, doors, windows and other decoration designs in the restaurant should give people a warm and comfortable feeling.

The content and materials of the menu should be clear, and the cover design of the menu should give people a sense of novelty. The cleanliness of the environment. This requires that the tables and chairs in the restaurant should be arranged neatly, so that the table legs are in a straight line; the dining table, chair legs and plates on the table should be viewed in rows horizontally and in columns vertically; the walls, decorations, floors and table tops of the restaurant should be clean and dust-free.

The restaurant environment should be suitable for the gender and age of the customers. Service staff uniforms are iconic and impactful. The uniforms of service staff should be consistent with the style of the restaurant. Distinctive uniforms can not only enhance the atmosphere, but also play a promotional role. Tableware should be artistic.

Investment in coffee shop restaurant location: The catering industry is different from other enterprises in that it attracts customers to restaurants for consumption, rather than transporting products from the place of production to the place where customers consume them. Therefore, the quality of restaurant location selection has a great impact on restaurant operations.

Choosing a good location is a prerequisite for the emergence and development of a restaurant. Compared with other factors of restaurant operation, the choice of restaurant location has the characteristics of stability and long-term. Therefore, once the restaurant location is determined, it generally cannot be changed, otherwise a lot of resources will be wasted. The factors that influence restaurant location selection have been mentioned before and will not be repeated here.

Service factors for investing in coffee shop franchises: The catering industry is a service industry, and service is the lifeline of the restaurant. On the other hand, the physical facilities of a restaurant can only reflect its value through services.

In short, when investing in a coffee shop, investors should pay attention to the environment of the coffee shop, because a good and comfortable environment will bring a pleasant mood. Here, attention should be paid to the coffee shop restaurant It is very advantageous to choose a suitable location. The last thing is to pay attention to the warm and thoughtful service. Only by taking these factors into consideration can your business get better and better when investing in a franchised coffee shop. This is also a business skill, and I believe it will bring some help to investment friends. Excellent Innovation and Entrepreneurship Plan for College Students 3

I have lived on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem, that is, the problem of food in the cafeteria. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students.

1. Restaurant name

xx.

Rule description: low-key, simple, easy to remember, distinctive (the characteristics here do not mean that it directly reflects the flavor) but not weird, no more than four words.

2. Restaurant flavor

Mainly the farmhouse flavor in the xx area.

3. Estimated area of ??the restaurant

xx~xx.

4. Target city

xx.

5. Site selection requirements

1. There must be at least one medium-sized residential area within 1 mile of the surrounding area. It is best to have a certain amount of floating population around, which should be white-collar workers or renters. Target area;

2. If the conditions cannot meet the first point, the location needs to be relatively convenient for transportation, and a certain number of private cars and people with spending power can clearly see the location of the restaurant;

3. The rent cannot exceed xx yuan/m2, xx yuan/m2 is the best, and it is best to have an entrance and exit shop of about xxm2 on the first floor, and the main business area is on the second floor;

4. The restaurant itself needs to be able to park xx~xx family cars, or there is a parking lot nearby that does not exceed xxm.

The overall evaluation of the location selection is that novices should not invest too much money, so the location of the restaurant should not be in an already bustling place, but people who want to have more contacts and have spending power hope to use the flavor and characteristics of the restaurant To attract old customers, it is required to make a profit of 10,000 yuan/month in three months.

6. Restaurant layout requirements

The interior of the hall is required to be able to place xx~xx small tables or small round tables for 4 people, xx large tables for xx people, and xxm2 private rooms (xxm specifications) xx ~xx.

7. Restaurant opening budget

1. Rent: two mortgages and one rent, calculated based on xxm2, xx yuan is expected per m2, and a one-time payment of xx million yuan should be made; if there is a discrepancy in the area , in any case cannot exceed xx million.

2. Decoration design cost: xx yuan.

3. Decoration cost:

a. The exterior decoration of the facade can highlight the characteristics, conspicuousness, but not exaggeration. The cost is xx yuan;

b. Interior hall decoration The style is mainly to highlight the farmhouse flavor, and the decoration is average, but there is no peculiar smell after decoration, and the cost is xx yuan;

c. The kitchen area is xxm2, the decoration emphasizes sewage discharge and ventilation, and the cost is xx yuan;

d. There are two toilets, the men's toilet is xxm2 and the women's toilet is xxm2. Ventilation is required. There are no other special requirements. The decoration is xx yuan. If you buy the materials yourself, the total cost is estimated to be xx million yuan

4. Certificate application fees: Fire protection, environmental protection, health licenses and business licenses are required, and the cost is estimated to be xx million yuan.

5. Cost of purchasing equipment:

xxp air conditioners, xx small xxp air conditioners in the private room, ***xx yuan (central air conditioners may also be used);

b. Ten ceiling fans or wall fans, ***xx yuan,

c. Two refrigerators, two freezers, and a disinfection cabinet, totaling xx million yuan;

d. Kitchen utensils, ***xx million yuan;

e. Tables and stools, ***xx yuan;

f. Others (please see the list), *** Total xx yuan,

g. xx automatic washing machines, xx yuan

6. Other unpredictable expenses, xx yuan

8. Description of restaurant decoration style

1. The facade decoration needs to be conspicuous, prominent, not exaggerated, concise, and able to reflect its consumption level.

2. Hall description:

a. For tables and stools, use log-colored large and small immortal tables and long benches, or use large and small round tables with a relatively strong appearance, and the large and small round tables are covered with A better beige tablecloth;

b. The walls and the original pillars in the hall, which are less than about 1m2, are made of dark tiles. For decoration purposes, the self-standing pillars in the hall are mainly dark colors, and the ceiling is not completely For decoration, use spotlights, and the ceiling panels above the spotlights should be painted black. The lighting in the hall must be soft, but the lights on the desktop must be bright. (This is just my idea, the actual design shall prevail)

3. The decoration of the private room is the same as that of the lobby.

4. No other special requirements.

9. Staffing

1. Kitchen: ***xx people, xx chefs, xx assistant chefs, xx side dish cutting, xx washing staff, xx people washing/picking up vegetables.

2. Private rooms: Calculated based on xx private rooms and xx waiters.

3. Hall: xx people, 1 for every four tables.

4. Others: 1 other temporary staff (mainly used for rotation during service breaks), 1 shopkeeper.

10. Operating expenses details

1. Property management expenses: cannot exceed xx yuan/month per square meter, calculated as xx yuan/month based on xxm2***

2. Sewage discharge fee: xx yuan/month Outstanding Innovation and Entrepreneurship Plan for College Students 4

1. Market Analysis

For a long time, domestic residents have had low living standards due to the "kitchen The consumption of small household appliances whose main service targets are "and "bathroom" is very small. According to statistics, the current average number of small household appliances owned by domestic urban households is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

Currently there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bath heaters in the country. Domestic sales in 20xx were estimated at 4 million units, 5.5 million units in 20xx, and 7 million units in 20xx, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15%, and domestic consumers’ recognition of bathroom heaters reaches 82%, indicating a huge market space. Bath heaters have an absolute advantage in bathroom heating equipment. Among them, xx bathroom heaters had annual sales of 260 million yuan in 20xx, ranking first in market share. At present, most of the manufacturers that produce bath heaters and heaters are concentrated in the xx area, but most of them are small factories, most of which are imitations or OEMs, and their independent research and development capabilities are not strong.

In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product and the market potential is huge. Compared with the bathroom heater and heater market, the sales market of this product is at least 500 million to 1 billion yuan. We can completely take advantage of our patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

2. Our goal

Our goal is to produce samples and enter the market in 20xx, develop 10-15 agents at the prefecture level and above, and have sales of 2 million Yuan or more, sales will reach 5 million in 20xx, and sales will reach 20 million in 20xx, with profit margins maintained at 30--50.

3. Use of funds

Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large, estimated at 100,000-150,000 yuan;

Various certifications, licenses, trademarks: 50,000 yuan;

Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 100,000 yuan;

Rent, water and electricity expenses, staff salary: 150,000 yuan;

Participation in exhibitions, advertising fees: 100,000 yuan;

Small batch production cost: 200,000--250,000 yuan;

Working capital: 200,000 yuan.

Total: 1 million yuan

4. Product cost and profit analysis

In order to save costs and reduce investment risks, the initial small batch production is outsourced. Mainly, we do not purchase production equipment for the time being. This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the dry-burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts, priced at 15 yuan. In addition, product packaging, wiring screws, freight, etc., the total cost is 40 yuan. Below. The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that the investment can be recovered and a slight profit will be made in two years.

5. Sales prospects

At present, there are no similar products on the market, and there is little pressure on product sales. It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales. We have contacted many merchants and have initially reached sales intentions.

6. Cooperation plan

This patented project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation method shall be negotiated and agreed upon by both parties.

7. Raw material supply plan

Outsourced production is possible, no special requirements.

8. The future of this project

Since this product is easy to manufacture and the threshold is not high, it is inevitable that it will be copied. In addition to strengthening anti-counterfeiting efforts, continuous product upgrading is also a necessary means to expand the market. At present, we have developed two samples and are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly establish ourselves in the market.