What is the development trend of e-commerce platforms?

The current development speed of China’s e-commerce is obvious to all. It can be said that it is the global e-commerce leader. There are several major systems mainly based on Alibaba and JD.com platforms, but there are still many areas that need to be improved. , such as returns and exchanges, after-sales service, fake goods (photos of the actual products are not authentic), etc. need to be improved. In addition, what is the development trend of China’s e-commerce in the next five years? There are ten major trends in e-commerce in the future, and the key words are: Mobility, platform, third-, fourth- and fifth-tier cities, Internet of Things, social shopping, O2O, cloud services, big data, precision marketing and personalized services, and Internet finance.

E-commerce has faced challenges in the past year. Huge inflection point: 1. Taobao, led by Jack Ma, and JD.com, which are physical e-commerce companies with products as their main form; 2. Tencent, led by Ma Huateng, and Meituan, etc., these service-based e-commerce companies with services as their main form E-commerce.

The first trend is mobile shopping. As we all know, at the end of last year, mobile phone users had reached 500 million, while PC users were 590 million, and the penetration rate of mobile phones is growing much faster than that of PCs. Penetration rate. That is to say, in 2017, mobile phone users will exceed PC users, which means that the main battlefield of e-commerce in the future will not be on PCs, but on mobile devices. Mobile users have many characteristics. They are the first to buy. The frequency is higher and more fragmented. The peak purchase time is not during the day, but at night, weekends and holidays. Mobile shopping will revolutionize PC e-commerce. We must be prepared to welcome this new revolution. And To do mobile shopping well, we cannot simply move PC e-commerce to mobile phones, but must make full use of the features of this mobile device, such as its scanning features, images, voice recognition features, sensing features, and geolocation , GPS characteristics, these functions can truly bring mobile to thousands of households.

The second trend is platformization. You can see that large e-commerce companies have begun to have their own platforms. In fact, this principle It is clear that this is because this is a process of making the most of your own traffic and maximizing the benefits of your own products and services. Because there is a platform, you can use the resources of the whole society to make up for the richness of your own products and increase the richness of your own products. Increase its own services and geographical coverage.

The third trend is that e-commerce will penetrate into third-, fourth- and fifth-tier cities. On the one hand, it comes from the continued penetration of mobile devices. Many third-, fourth- and fifth-tier cities have access to the Internet. People rely on mobile phones and Pads to access the Internet. Moreover, the economic income of these cities has increased first, coupled with the inconvenience of local shopping, coupled with the poor availability of goods, coupled with the fact that retail sales lag behind those of advanced countries.

As The penetration rate of online shopping in first- and second-tier cities is close to saturation. The urbanization layout of e-commerce will become the focus of the development of e-commerce companies. Third- and fourth-tier cities, towns and other areas will become the main battlefield for e-commerce "channel sinking". At the same time, e-commerce is also developing in third-tier cities. The fourth-tier underdeveloped areas can give greater play to their advantages and narrow the consumption gap between third- and fourth-tier cities, towns and first- and second-tier cities. Alibaba is developing Cainiao Logistics and continues to radiate to third- and fourth-tier cities; the financing amount applied for by JD.com for its IPO is approximately RMB 15 It ranges from US$1 billion to US$1.9 billion, but JD.com stated in its prospectus that it will spend US$1 billion to US$1.2 billion on the construction of e-commerce infrastructure. It seems that both giants will focus on third- and fourth-tier cities. In fact , whoever seizes the third- and fourth-tier cities first will have a greater advantage in future competition.

The fourth trend, I think, is the Internet of Things. You can just imagine these wearable devices and With the development of RFID, in the future, chips can be implanted in the skin, in clothes, and in any item. Changes in the status of any item can cause changes in the status of other related items. You can imagine that if you put a Put milk into your refrigerator, and it will be automatically scanned when it enters the refrigerator. It will automatically know the shelf life, know when to put it in, and know your usage. When you are finished, you can automatically place an order immediately. This order is received by the merchant. The order will be delivered to you immediately, and placing the order may trigger e-commerce, placing an order from the supplier, and that order triggers production, which means that all retail, logistics and final production can be fully integrated.

Fifth

The first trend I think is social shopping. I hope to hear the opinions of relatives, friends, and opinion leaders. As a reference, we recommend. Social shopping allows everyone to market to customers more accurately and provide customers with more personalized services on social networks. Service.

The sixth trend, O2O, is very interesting. It combines online and offline. It has three functions. The first is the area where goods are collected and distributed to customers; the second is the place where goods are collected and distributed. It is the point where customers pick up the goods; the third place is the point of marketing, displaying our products, conducting group purchases for community residents, helping them access the Internet, and helping them use mobile phones to shop. It plays three roles. But what is very sad is that What? Traditional retail is moving online, and e-commerce is moving offline. In the end, it must be the integration of O2O to provide customers with multiple channels and greater convenience.

The seventh trend, cloud services and e-commerce solutions. A large number of e-commerce companies have developed many capabilities, including logistics capabilities, marketing capabilities, system capabilities, and various e-commerce solutions for merchants, suppliers, and partners. We hope that these capabilities can function with maximum efficiency. For example, we launch an SBY, which includes marketing services, data services, platform services, and logistics services. We have just launched financial services, and there will be more services. Also That is to say, we provide the capabilities we have developed for e-commerce itself to the whole society.

The eighth trend is the application of big data. As we all know, in fact, the profit model of e-commerce is gradually changing. As an upgrade and low-level, profit depends on the price difference of the goods. The next ability is to market the supplier's goods, and achieve rebates, the profits brought by marketing. The next profit aspect is to rely on the platform, with traffic and customers , hoping to increase their profitability by collecting platform usage fees and commissions. The next capability is financial capability, which means that we can provide various financial services to our suppliers and merchants. The next capability is data, That is to say, we have a large amount of e-commerce customer behavior data, and using this data to fully generate its value is the highest level of profitability for e-commerce. As for data, we know that it is also a gradual upgrading process, and the original data is scattered. The value is very small, and these data become information after filtering and analysis, and building models based on the information to support decision-making becomes our knowledge, and this knowledge can make predictions, draw inferences from one instance, and understand the truth. , has become our wisdom. Therefore, in the entire upgrade, data upgrade, and upgrade of our data value, we fully reflect the value of this big data.