What is the relationship between media and advertising?

To understand the relationship between advertising and media, we must first clarify their concepts. There are many definitions of advertising, and different experts and institutions have different views. Some emphasize the purpose, some emphasize the means, some emphasize the way, and some emphasize the effect. Here, on the basis of learning from other people's theories, my definition of advertising is that advertisers sell products, services and ideas to target audiences through certain media on the basis of paying. Of course, what we are discussing here is mainly commercial advertisements. Advertising media is an object that acts as an intermediary or carrier between advertisers and recipients of advertising information. It is a tangible object and the carrier of advertising information. It carries, expands and transmits advertising information. It is the central link of advertising communication and the bridge between advertisers, publishers, advertising operators and advertising audiences. Advertising is closely related to the media. It can be said that you have me and I have you, which complement each other and influence each other. The relationship between advertising and media can be reflected in the following aspects: advertising and media are interdependent and complementary. Advertising is the main economic source of the media, and the media cannot do without advertising; Media is the carrier of advertising information, and it can't spread without media advertising. The two are interdependent and complement each other. ? The development of advertising and media is synchronous. Historically, advertising has existed in China for thousands of years, but it really developed after 1979. In the past 30 years, the advertising industry in China has developed rapidly, and the growth rate of advertising turnover is much higher than that of GDP, making it one of the fastest growing countries in the world. According to relevant data, in 20 1 1 year, the advertising business in China exceeded 300 billion, and the number of advertising employees reached1480,000. At the same time, the development of the media is also advancing by leaps and bounds. Not only the four major media have made great achievements, but also new media such as online advertising media and mobile phone terminal advertising media have developed rapidly. As of 20 1 1, the number of media employees has reached 624,600. This fully reflects the development and prosperity of advertising industry and advertising media industry.