How to recruit and manage partners

First, to find a partner in a startup, you must first know what kind of partner you need.

1. Start-ups must first sort out and clarify their business models and solve the problems of business operation model and profit model. If your business model is clear, promising and profitable in the future, it is very important for you to attract good partners, because the resources and funds of startups are scarce. Without a good and clear business model, you can't attract the partners you need to join. Usually, many enterprises will use the business model canvas to explain their business model?

2. After the business model is clear, you should take stock of your own and team's abilities.

Because the partner you are looking for must be someone you don't have in your team now, so that the partner can supplement and add points to you after joining the startup. As a startup company, the first thing to do is business, that is, you should give priority to the partners of the business line, which is divided into two functions: sales, channels and customer service; Business support: R&D, marketing, brand, supply chain (logistics, warehousing, manufacturing).

3. After knowing how to find a partner, we should also solve the problem of how to find a suitable partner.

We talked about finding a good partner. What is the definition of a good partner? In my opinion, a good partner needs two conditions, ability and resources. Ability includes knowledge, experience, professional ability and management ability; Resources refer to the effective resources of partners in the industry, such as supply chain resources, customer resources, channel resources, etc. Only when these two conditions are met at the same time can we call them good partners.