The overall life champion of the year! After suffering the consequences of Byton's collapse, your own company was forced to close down?

In the past two days, due to the crazy activities of Sailin and Byton, they provided a large amount of topic material to the major media, so this picture was born and widely circulated.

The "black swan" of the epidemic has accelerated the reshuffle of new car-making forces. Friends who care a little about the industry know that currently, Weilai, Ideal (the Chehejia in the picture), Xiao Peng and Weimar have formed the leading new forces. Their product sales are good, new products can keep up, and they have accumulated their own users and fans. News about financing and upcoming listings is also coming, and the future is bright. .

The new forces that have been crossed out have basically gone out of business. Byton, Sailin, Qiantu, Min'an, etc. are as crazy as P2P; car companies such as Red Star and Hedgehog are just looking at their names. They look unserious and joking; while real PPT car building players such as Singularity and Ranger have become so cool that the media is too lazy to punish them.

In addition to the above, if you look carefully, you will find that there are still some new forces, which neither show off their power nor go bankrupt. In 2020, they will dominate traditional car companies and He fought bravely and struggled to survive in the cracks of the new forces in his head. Although he went through various twists and turns, some beautiful but not appetizing flowers bloomed. So today, let’s take you through what these “new waist forces” are doing. Will they be able to stand out and become the next leader, or will they repeat Sailin's mistakes and stage the next tragedy?

■ Lingpao who was shot while lying down

The most unlucky one among them was Lingpao. While he was happily watching his colleagues’ houses collapse, he discovered that someone was spreading rumors that his own house had collapsed. A red cross marked it with a black question mark on its face.

Although it was named by 1818 Golden Eye and was involved in the quagmire of failed OTA upgrades, undelivered assisted driving, and a large number of car owners defending their rights, Leapmotor is indeed still alive, with a battery life of more than 400 kilometers and L2. The self-driving assisted car T03 has just been launched, and Weibo is also doing business diligently. It just changed to a flat LOGO to follow the trend, and it has not fallen to the level of Sailin and Byton.

Compared with Weilai, Byton and other poor babies who were suppressed by the stepmother of Goose Factory, Liepao was born with a golden pacifier and a good father - Dahua Holdings, ranked second in the world Security system manufacturer. This biological father led seven aunts and eight aunts (Sequoia Capital, Jinhua CRRC Fund, Jinhua Economic and Technological Development Zone) to send money to Lingpao. At the same time, he solved the problem of production qualifications through Changjiang Automobile OEM, and gave Lingpao money. A fairly smooth road was paved.

Leappo also performed well in the early stage. If nothing else, at least its small sports car S01 was delivered. However, this car started to overturn after delivery. Without the life of a big car company, it would be a big deal. Car companies have suffered from all the diseases. It is a trivial matter that the automatic driving assistance configuration cannot be delivered. Problems with the power system and braking system will cost the manufacturer his life. Since you are unkind, don't blame the car owner for being unjust. The Leap S01 owner chose to defend his rights the day before the T03 was launched. However, judging from the current situation, this rights defense is not in place, and the thunder is loud and the rain is small.

This year’s blockbuster product, the minicar T03, launched by Leopao, has a 400-kilometer range and L2 autonomous driving assistance. It can be said that it was born with its own traffic. Let’s not discuss who this car looks like. Judging from the product introduction, it is indeed a good mini car. This small car is different from the S01. It is obviously intended for volume, but it cannot compete with Wuling and Wuling in terms of cost performance. Chery seems to be unable to beat Euler, Baojun and Changan when it comes to branding, but its cruising range ranks first in its class. Let’s see what happens next as we go along.

In May of this year, Leopao officially entered FAW’s harem. Looking at FAW's concubine selection experience, it is really a charity gambling king. You must pour a cup of cappuccino for it. It perfectly avoids Weilai, Ideal and Xpeng. It only chooses Byton and Bojun. This money might as well be invested in A-shares in the past two days. I hope that zero running can bring new hope to FAW.

In general, as the biological son of Dahua, Liepao doesn’t have to worry about the fatal issue of funds in the short term as long as his father doesn’t have any problems and doesn’t give up on him. In addition, Leappo has already launched two cars. Although there are many problems, they are still better than the worst. We also hope that Leapao can solve the problems left over from history while launching new products. After all, the reputation of car owners is very important to new forces. If you look at examples such as Ideal, Weilai and Xiaopeng, which one does not put car owners at the forefront?

■ Hezhong, which is making a fortune in silence

Although it is generally believed that Weilai, Ideal, Xpeng and WM are the leading new car-making forces, in terms of delivery volume, , Hezhong New Energy can actually be counted as one of the leaders. After all, none of the new forces behind them delivered more than 1,000 in the first half of the year.

I have to say that Hezhong’s life is very good. The first car was named Nezha N01. At first, everyone thought the name was silly, but that year there was a movie called "Nezha" The movie "The Devil Boy Comes into the World" became a hit. Hezhong took advantage of the situation and retained the name of the car "Nezha" and cooperated with the movie to market it wave after wave. Compared with the Euler White Cat next door, which was ridiculed because of its name, it is really small. Fire depends on holding fire and life depends on it.

The N01 product is forcibly positioned as a small SUV, and with its affordable price and flexible approach, it has achieved good sales in third- and fourth-tier cities. In March 2020, Hezhong New Energy launched the higher-end Nezha U. When other car companies were laying off employees and tightening budgets due to the epidemic, Hezhong New Energy uncharacteristically began large-scale recruitment and expansion, entering the first and second tiers. City, directly opened direct experience centers in six cities including Shanghai, Beijing, Chongqing, Chengdu, Changsha, and Guangzhou. It seems that it has begun to surround the city.

At present, the development of Hezhong New Energy is relatively healthy. The next step will be to see whether the new car Nezha U can surpass Weima and Xiaopeng, and whether Hezhong can become the next best car. The key to a "new head force".

In addition, in the new batch of catalogs submitted to the Ministry of Industry and Information Technology, we also saw the next car of Hezhong New Energy. This car may be named "Nezha Y" and will be launched in the second half of the year.

■ Embracing the new features of major customers

Since we talked about FAW above, let’s talk about another new force that is still alive that FAW has joined hands with - Xint Automobile.

I will always remember the day when Xinte DEV1 was launched. It was the Chengdu Auto Show in 2018. They held a press conference in a dark bar in broad daylight while dancing and DJing. My old heart was almost stopped by the loudspeaker, and my eyes were almost blinded by the glare. I was just a few inches away from dying on the spot; and because I stayed in the dark for too long, I felt a little nervous when I came out to face the sun. It feels like a world away. The most annoying thing is that due to venue issues, a group of media teachers (including me) had to wait at the door for nearly an hour at noon before entering. It was so unbearable to look back.

I spent so much time describing this press conference because I wanted to express that, at least judging from the publicity and tone at the time, the Xinte DEV1 was intended to please young people, but in reality it After the beating, it calmly fell into the arms of third- and fourth-tier cities and large customers, and quickly obtained orders from Chengdu Rongyuan and Mobike. Relying on FAW's factories, it completed the annual mass production target of 4,000 units in 2018.

In May 2019, Xinte received investment from Chongqing Changshou District, and then they immediately continued to embrace large customers. At the end of June 2019, they launched the travel brand "Xindian Travel" and obtained Gui'an The local license plates of New District and Chengdu have also joined forces with Meituan Taxi, Ctrip Taxi, Wukong Car Rental and other companies to promote taxi and ride-hailing services, and stated that they will not go into troubled waters in first- and second-tier cities, focusing on third- and fourth-tier cities, and the routine of rural areas surrounding cities. Tried and true.

However, it has not been smooth sailing for Xinte. In 2019, Gui'an New District originally promised to build a factory for Xinte and Changjiang Motors (most of the resources were given to Changjiang), but Changjiang Automobile failed to do so. A series of scandals involving work stoppages, bankruptcies, and resignations, as well as changes in the country's management of production qualifications for passenger cars, have put Xinte's factories on hold.

However, fortunately, FAW OEM, at least until the beginning of 2020, the new special workers should be relatively healthy. During the epidemic, 10,000 sets of protective equipment were donated to Wuhan. Compared with Wang Xiaolin, the superiority is obvious. In April, Xint said that DEV1 would be revised and the price would continue to drop. Then in May, Xinte also quietly launched a new car, Qineng GEV 1, which is the first model of Qineng Automobile invested by Xinte and Chengdu Urban Investment Group.

Xinte’s progress has been step-by-step, and Gui’an New District, the capital behind it, has contributed a lot. Gui'an New District is China's eighth national-level new district and the largest big data center in the country. The global cloud centers of Apple, Tencent, Huawei, and Alibaba are all located here, and even the "China Sky Eye" data center will also be built. To be honest, Xinte can copy Wuling's model in Liuzhou, which is basically enough for it to survive.

Based on the stories of the above new forces, we found that there is nothing better than having a good father behind you. It is an eternal truth to fight for a father.

■ Bang Dianping

In the face of a series of unfavorable conditions such as the sudden outbreak of the epidemic, the decline of subsidies, and the efforts of peers, the waistline companies such as Leapmotor, Hezhong, and Xinte It is not easy for new forces to persist. To sum up, the main thing they have in common is that they have a good father behind them, and they work very hard, and the time from PPT to delivery is very fast. And it did not stick to the money-burning routes such as self-built factories and high-end luxury. Instead, it chose brisk OEM cooperation, entry of low-end cars, etc., rapid mass production and delivery, taking off the hat of PPT car manufacturing, and giving investors confidence. .

But on the contrary, such a fast speed also creates a lot of problems. Let’s not go into details about zero running. Nezha N01 also has a lot of problems. At least when we got the test drive, the steering wheel It also shakes, and I have also encountered situations where the dashboard would go black if I didn't say anything. Therefore, these new waistline forces still have a long way to go if they want to become excellent car companies. I also hope that after surviving the difficult first half of 2020, they can calm down and really build cars and bring better products to consumers.