The reason why Jobs succeeded.

Question 1: Why did Jobs succeed? 1. Beautiful design

Sculli said that both he and Jobs liked beautiful design, and Jobs also thought that design should be based on the user experience. They study Italian designers, including car designers. They studied all aspects of automobile design, including comfort, materials and colors. At that time, no one in Silicon Valley had done this. Sculli said it was not his idea, but Jobs' idea, but his professional background was design. Apple does not only computers, but also product design and marketing design, which is a question about the positioning of the company.

2. User experience

The question that Jobs has been considering is, what is the user experience of the product? User experience is an end-to-end system, which is also related to product manufacturing, supply chain, marketing and retail.

3. No group discussion

Jobs once said, "If a person doesn't know what a graphics-based computer is, how can I ask him what a graphics-based computer should look like?" No one has ever seen such a thing. Jobs believed that showing calculators to others would not help explain how computers work, because it was a huge leap.

4. the theory of supreme goodness

Jobs believed that every step must be done well. He pays attention to methods and is very cautious. Jobs was actually a perfectionist.

5. Forward-looking

Jobs believed that computers would become consumer goods. In the early 1980s, this was a surprising idea, because people thought that personal computers were just smaller mainframes. This is also IBM's view. Others think that personal computers may be similar to game consoles, because several game consoles were already on the market at that time. But Jobs's point of view is completely different. He believes that computers will change the world and help people acquire previously unimaginable abilities. Computers are not game machines, nor are they miniaturization of mainframes.

minimize

What makes Jobs's method different is that he thinks the most important decision is not what you should do, but what you should not do. He is a minimalist. Jobs is always cutting some elements to make the product the simplest. Of course, Jobs didn't oversimplify products, he just simplified complex systems.

7. Recruit the best talents

Jobs always found the best and brightest people. He is a leader and can attract others to join his team. In addition, he can make people accept his views without actual products. Jobs always comes into contact with those talents he thinks are the best in a certain field. He is always personally responsible for the recruitment of his own team, rather than handing over the recruitment work to others.

Perfect the details

One of Jobs' ideas was to "change the world". On the other hand, Jobs also pays great attention to details, such as how to develop products, how to design software, hardware and systems, and what peripheral devices products should have. He is always personally involved in advertising, design and everything.

9. Keep it small.

Jobs didn't like big companies. He thinks that big companies are full of bureaucracy and lack efficiency. He called these companies "idiots". Jobs once thought that the number of Mac team members could not exceed 100, so if anyone wanted to join, someone had to leave. Jobs once said, "I can't remember more than 100 names. I just want to be familiar with people." So if the scale exceeds 100 people, then the organizational structure must be changed. I can't work like that. My favorite way of working is that I can touch everything. "

10. Reject a bad job.

Sculli thinks that Apple is like an artist's studio, and Jobs is a skilled craftsman. An engineer once showed Jobs the software code he had just written. After browsing, Jobs said, "It's not good enough." Jobs always forced others to do their best, so Apple employees were always able to accomplish something they thought they couldn't.

1 1. It tastes good.

Jobs and Bill? One of the main differences between Bill Gates and others is that Jobs has good taste. Gates and others always pay attention to the products that can occupy the market, and the products are always launched to seize the market. But Jobs never did. He thinks it should be perfect.

12. consider the problem from the perspective of the system

IPod is a good example, which embodies Jobs' user experience and the whole end-to-end system >>

Question 2: What are the factors of Jobs' success? First of all, he is an American, and this is the external environment.

Secondly, he has a gift.

Third, he is not only gifted, but also works hard the day after tomorrow. In the end, he was lucky.

Question 3: Why did Jobs successfully discuss Steve? The reason why Jobs succeeded.

Summary: Last year, Fortune named Jobs the best CEO of the decade, believing that an entrepreneur who can reshape any market is a lifelong achievement. However, he can change four existing markets at the same time, and Jobs is the first person in history. Why on earth did Jobs succeed? How did he succeed? What Marxist principles did he adhere to in his success?

Key words: practice, cognition, innovation, value, price and science. 1. Overview.

God has three apples. The first one was eaten by Adam and Eve, so human beings were born. The second one hits Newton's head and throws gravity; The third one was bitten by Jobs and created a miracle that others could not break.

Steve. Jobs (1955-20 1 1), inventor, entrepreneur, co-founder and former CEO of American Apple Company. From 65438 to 0976, Jobs and his friends founded Apple Computer Company. He has been with Apple for decades, leading and launching Macintosh computers, iMac, iPod, iPhone and other electronic products that are deeply loved by hundreds of millions of people around the world. 20 1 10 He died of illness on 10, at the age of 56.

Last year, Fortune named Jobs as the best CEO of the decade, saying that "if an entrepreneur can reshape any market, it is a lifetime achievement, such as Henry? Ford reformed the automobile production process and so on. However, he can change four existing markets at the same time, and Jobs is the first person in history. Second, use Marx's principles.

First of all, Jobs can clearly know that practice is the basis of cognition. Practical activities are the process of the transformation of the objective world and the interaction between subject and object through certain intermediary. Subject refers to people who have thinking ability and engage in social practice and cognitive activities, while object refers to the objects that practice and cognitive activities point to. The relationship between subject and object is fundamentally the relationship between cognition and practice, and the relationship between transformation and being transformed.

Practice is the basis of cognition, and its decisive role is mainly manifested in 1, which has created the need for cognition; 2. Practice makes understanding possible; 3. Practice produces and develops knowledge; 4. Practice is the only criterion for testing truth.

It is precisely because Jobs can clearly understand the nature and laws of cognition that he can realize what people need most in the vast market.

As early as the first version of the IPod came out, Bill Gates must be snickering, saying that this brother lost his head and made a rotten MP3 player in Zhuhai, China, where he could buy it for just over ten yuan. But the value of Jobs lies in recognizing and attaching great importance to users' needs and being easily inspired by the outside world. It is because he knows the nature and laws of cognition that he has achieved great success on the IPod. Secondly, Jobs realized the importance of innovation. He once said: "There is no end to innovation! As long as you dare to think, nothing is impossible, and immediately jump out of the box of thinking. If you are in a rising sunrise industry, try to find a more effective solution: a more attractive and concise business model. If you are in a shrinking industry, get rid of it and change jobs or industries before you become behind the times. Don't delay, start innovation immediately! "

For innovators, the value of innovation lies in the growth of "value". Learning can make many people "excellent", but innovation is the best judge of individual differences. The significance of innovation is to meet the objective needs and effectively solve the problems that have been encountered and will be encountered in work and life. Innovation is first of all the renewal of ideas, things are constantly developing and changing, people's ideas are constantly updated with the emergence of new information, new theories and new things, and the ideas and theories that lead the change are the highest realm of innovation, so it can be said that innovation is the driving force of development. There are actually many modes of innovation, but any innovation cannot be divorced from practice, and it must be cultivated in practice. The timing, practical value and degree of innovation are very important, and the goal of innovation is the destination and starting point of innovation. The innovation mode can be innovation in the field of management thinking, management mechanism, strategy, behavior and technology. Innovation is to be the best in the world, that is, to change the irrationality of the past and let a person, a team and a collective get the leading opportunity forever.

It is precisely because of innovation that Apple has successively introduced Macintosh, iMac, iPod and iPhone. Every innovation has brought surprises to users and promoted the continuous development of the industry. For ... >>

Question 4: What happened before and after Jobs returned to Apple? Why did Apple become so successful after the handover? The employment system has been improved.

Question 5: Exploring the reasons and enlightenment of Jobs' success with materialist dialectics ① The essence of development is the progress and rise of things, the emergence of new things and the demise of old things, which requires us to look at the problem from a developmental perspective. Establish a sense of innovation and actively promote the growth of new things. Jobs has been innovating all his life, which is groundbreaking in the fields of computer and mobile communication.

Dialectical negative view requires us to establish innovative consciousness. Jobs dared to break away from convention, find new ideas and use graphical user interface on personal computers. IPhone has great innovation in appearance, feel and function, while ipad products combine the functions of smart phones and laptops.

③ The revolutionary critical spirit of dialectics is closely related to the innovative consciousness. Innovation is a breakthrough in existing theory and practice. To innovate, we must criticize and develop. IPhone affirmed and absorbed the touch screen technology, and at the same time made bold innovations in its use, creating a brand-new user-friendly interface.

④ Innovation is the soul of national progress, which can promote the development of productivity and human thinking culture. Apple, led by Steve Jobs, promoted the development of computer industry and communication industry through innovation, and also promoted the development of American economy. It also changed people's way of life.

Question 6: The cause of death of Jobs: cancer.

The story has to start from June 65438+ 10, 2003.

65438+ 10 At 7: 30 in the morning of June that year, Jobs underwent a CT scan, which was just an ordinary examination, but the doctor found that he had a tumor in his pancreas. At that time, Jobs didn't even know what a pancreas was.

Although there was no further examination at that time, the doctor almost confirmed that it was pancreatic cancer with a high mortality rate, and even suggested that Jobs go home and get together with relatives. "This is usually what doctors say to dying patients," Jobs later recalled, meaning that in a few months, after he had said everything he wanted to say to his children, his family would be relaxed. "It's time for you to say goodbye."

For the rest of the day, Jobs kept thinking about the diagnosis. That night, accompanied by his wife, Jobs underwent a biopsy. "Insert an endoscope from my throat, through my stomach, into my intestine, and take some cells from my pancreatic tumor with a needle." Jobs's wife later told him that when the doctor looked at the slice under the microscope, he began to scream because it was a very rare pancreatic cancer, although it could be cured by surgery.

In fact, Jobs suffered from neuroendocrine tumor of islet cells. Margaret Tempero, a pancreatic cancer expert at UCLA and former president of the American Society of Clinical Oncology, said that about 43,000 people in the United States suffer from pancreatic cancer every year, but only 5% of them are pancreatic neuroendocrine tumors similar to Jobs. Generally speaking, most patients with pancreatic cancer will not live 1 year.

Weinberg pointed out that neuroendocrine tumors usually grow slowly, which can make patients live two to three years longer.

But what is certain is that Jobs must undergo surgery to be cured. Jobs also said in his speech at Stanford University, "So I underwent surgery and recovered." However, as a Zen Buddhist, Jobs was initially reluctant to undergo surgery.

Jobs is a vegetarian who eats fish. In his world, he only eats fish, eggs, milk and vegetables. In 2008, Fortune magazine quoted people familiar with Jobs' illness as saying that Jobs preferred to avoid surgery by controlling his diet, and after consulting a lawyer, Apple didn't think it was necessary to tell investors about his illness.

However, diet control did not stop the development of the disease. Jobs finally underwent surgery in 2004, removed the tumor, and announced his condition for the first time on August 1 day of that year, indicating that the operation was successful and no chemotherapy or radiotherapy was needed.

It is worth noting that in 2004, Apple Chief Operating Officer (COO) Tim? Tim Cook replaced Jobs for the first time to control the company's operation until Jobs returned in September of that year, but this was not the last time.

Missent obituary

In the next four years, Jobs' physical condition seemed to be normal, and Apple's share price rose nine times during this period. Apple introduced the first generation iPhone in 2007. Although it is not sought after as it is now, its innovative shape and function are enough to shock the industry.

However, when Jobs appeared at the launch of iPhone 3G on June 9, 2008, he looked haggard, but Apple said at the time that he was only infected by "ordinary bacteria". On July 2 1 day of that year, Apple reiterated that Jobs had no intention of leaving his job. His illness was a personal problem, but investors did not "buy it", which led to the decline of Apple's share price 10% that day. Five days later, Joe Nocella, a reporter from * * *, revealed in his column that he had talked with Jobs and was told that his life was not in danger and his cancer had not recurred.

Jobs himself joked at the launch of the new iPod in September that year, "The report about my death was greatly exaggerated." Because a month ago, Bloomberg mistakenly sent an obituary of Jobs, but it was quickly retracted.

Just when the outside world thought Jobs was really joking, Apple announced in June of that year that Jobs would not attend the MacWorld conference in June of the following year, which was the first time Jobs was absent. At the end of this month, Gizmodo, a well-known technology blog, said that Jobs' health was "deteriorating rapidly", which was the reason why he could not attend the conference.

Apple did not disclose the reason for Jobs' absence, but this time it was really guessed by Gizmodo.

Jobs' situation has changed.

On June 5, 2009, Jobs said that he had been losing weight for the past year. Doctors thought he was suffering from "hormonal imbalance", but he also started a "relatively simple and direct" treatment. Jobs is here ... >>