Why did GAC Fick jeep stop production?

The reasons why GAC Fick jeep stopped production are: slow development of new cars, poor product reputation and vague positioning.

1. Slow development of new cars: In 20 17, GAC Fick was caught in an embarrassing situation that there was no new car, and it could only rely on the existing models to carry out so-called minor repairs to maintain the heat. Although the final sales volume reached the historical peak of 220,000 vehicles, it was followed by subsequent fatigue.

2. Poor product reputation: the actual product performance is not satisfactory, and many evaluations tend to be negative. At the same time, the oil burning problem of the 2.4L engine was also exposed by CCTV, and the owner defended his rights. Jeep's reputation as an "American luxury brand" has been pushed to the forefront in China.

3. Ambiguous positioning: The positioning of the new car is vague and the brand tone is high. jeep has always been a luxury brand in China.

GAC Fick formally filed for bankruptcy.

In July 2022, Stellantis Group and Guangzhou Automobile Group respectively issued announcements to stop cooperation, which means that Guangzhou Automobile Fick will also terminate its operation. 10 year 10 on October 30th, both parties confirmed that GAC Fick filed for bankruptcy, and the domestic jeep officially became history.

At present, GAC Fick's factory in Panyu District of Guangzhou has been transferred to GAC Ai 'an.