Which company is better for operating Taobao stores? How to choose an operating company?

We all know that Taobao is now a very mature shopping platform. It has a very complete system. It is also a shopping software that we can hardly live without. What it brings us is a new type of shopping software. With this shopping model, we can browse a variety of products from all over the country without leaving home. This sales method is also very competitive. If you don’t operate your own store well, there will be no sales revenue. So What should we do for merchants who are new to this industry? Today we will introduce to you the agency operation of Taobao stores, their fees and how to choose. Which company is better for running Taobao stores

As far as I know, the more famous ones in China are: Shanghai Baozun, Shanghai Beauty Beauty, Shanghai Yuewei, Guangzhou Yingyi, Beijing Ruijinlin, Shandong Yanoda , Hangzhou Internet Camp, etc... I have visited a few of them in Hangzhou because a few friends happen to be operating there. But why the word I use here is only "famous", because when it comes to reliability, I think the most unreliable thing about the current company (Taobao Partner, hereinafter referred to as TP Company) is - dear... do you think What kind of awesome team and e-commerce experts are there to help you with store operations? In fact, like most Internet companies, they currently have a few employees who have worked in Taobao stores or are from Alibaba, and then recruit a bunch of fresh graduates who may or may not be majoring in e-commerce to provide advice for your store. Give me some pointers. But why do I think they are more confused than us now? Nowadays, many TP companies have become communication companies. You give me 500,000, and I will arrange and combine them, and then invest as much as through train, as much as diamond exhibition, as much as hard and broad, and as much as Juhuasuan; then it will be settled. What! No money? Forget it... Dear, the customers we operate on our behalf are traditional brand owners with brand advantages and manufacturers with supply chain advantages. By the way, dear, if you really have no money and no strong supply chain, we happen to be recruiting customer service, which is very suitable for you. However, why do we use agency operations? Because we have less money, because we are weak, and because we are not very professional, so we are eager to rely on a professional team to make one hundred thousand dollars achieve the effect of one million dollars. If you deviate from the essence of using the smallest resources in exchange for the largest market, then more and more companies will emerge in the world to help you spend money instead of helping you make money.

At least for now, I think: Since the current Taobao store operating companies are all business babies who were born only a few years ago, they are allowed to take on the online business that traditional enterprises have accumulated for decades through offline channels. , a bit hanging! Even if you really find a reliable TP company, you still have to put your store at a high enough level. Generally, they operate multiple stores at the same time. Reliable companies may not necessarily be reliable for everyone... Because I am in it, I avoid the suspicion of Wang Po selling melons. It is not easy to directly recommend or comment on the pros and cons, so it may be a little off topic. However, these side information can also answer the question asked by the questioner from another angle. I hope it will be helpful to everyone. The content of this article is long. If you don’t have enough patience, you can read the bold text to understand the key points. I have been engaged in agency operation team management for more than three years, and I am still involved in this. However, the following content is absolutely neutral and does not favor any party. If there is any bias, please leave a message to correct me. First, from the background of agency operations, any industry is born to adapt to certain market demands, and agency operations are no exception. The rapid development of e-commerce has impacted traditional enterprises. However, the direct result is that a large number of small and medium-sized enterprises have a rigid demand for e-commerce. Therefore, the following situations will generally occur: 1. The industry in which the enterprise is located has been impacted, and transformation is imperative; it is a forced choice. 2. Companies with good competitiveness have not been affected for the time being, but they hope to get their own share of the e-commerce market in the future. It is an active choice type. 3. The industry you work in has little to do with e-commerce. You do e-commerce just to keep up with fashion or for the sake of e-commerce.

It is against the background of such booming market demand that a large number of agency operation companies have been created. Agency operation companies are divided into the following types: 1. Full-case agency operation companies are usually what we call one-stop service types. company. Although many companies claim to be a one-stop service, the actual proportion of companies that can do it is no more than 10. This is still a conservative estimate (probably offending peers). The so-called one-stop service simply means that the boss only needs You invest money to produce something, and the rest is handled by the agency operation company. The agency operation company is involved in corporate VI, packaging, logistics system, and even slogan. 2. Single store hosting: The most common form of agent operation, usually a basic service fee and sales commission model; although this model is very common, it is also the most difficult to do well. Because there is no intersection of interests between the operator and the enterprise in terms of the model. The enterprise hopes to sell at a high price to obtain profits, the operation company hopes to obtain more sales commissions through low-price activities, and the enterprise hopes that the operator will do more things related to maintaining the brand. , on behalf of the operators, they don’t actually care about the corporate brand, because it cannot be directly converted into profits; there is also the issue of merits and demerits, if done well, the enterprises think it is because their products are good and the operators sell them low, the operators think it is Good operational results. Finally, there is the fatal issue of promotion expenses, which is even more unclear. The enterprise pays for promotion and gets commission on behalf of the operator. The greater the promotion fee, the better the sales, the greater the commission, the more acute the contradiction...

3. Customer service, through train and other module hosting types. That is to say, it only provides merchants with single or several module services such as customer service hosting, through-train hosting, and store decoration design. The core businesses of operations and marketing plans are operated by the merchants themselves. If this model is used properly, it can make the company more efficient and cost-effective. In fact, many large companies outsource their customer teams, pre-sales and after-sales teams, and only retain core supply chain management and marketing operations personnel. . Therefore, when we discuss whether an agency operation company is good or bad, we must first clarify a topic: what kind of services they provide you. Perhaps it is more meaningful to discuss the value of the service itself. This is also a misunderstanding that many merchants easily fall into: 1. Many merchants are actually very blind when looking for agents to operate. Merchants only know that they want to be e-commerce and do e-commerce for the sake of being e-commerce, but they have no clear plan for the competitiveness of their products. I always think that finding an agency operation company or setting up a team is the end of the matter. You think, if you have been making your own products for several years and decades and you can’t find any special selling points, how can an agency operation company help you in just a few days or months? Did you refine it? 2. E-commerce is actually a top-level project for a company, but many companies allocate tasks to the e-commerce department according to the company's sales plan. This leads to many problems that cannot be solved within the company, and even more so. What's more, if the operating company is involved, the problem will be more complicated. A lot of time is spent on solving various docking, communication and coordination every day, and the efficiency is low, making it difficult to adapt to the development needs of e-commerce. 3. Treat e-commerce as a channel to make money quickly. All the bosses hear is about tens of billions on Double Eleven, and they will have hallucinations and think that doing e-commerce is like stock trading. There is almost no need to discuss the mentality, but there are indeed many people who have this idea. Second, regarding the current status of agent operations. The development of agency operations is indeed uneven. Strictly speaking, there are far more leather bags companies than regular troops (probably offending colleagues again). Especially in the past two years, thousands of agency operations companies have appeared. This is in line with the industry. The low difficulty of entry has something to do with it, but it is more related to the explosive amplification of market demand. This has also led to a phenomenon that goes against the laws of the market. Good agency operation companies cannot get jobs, and some garbage agency operations On the contrary, the company is doing very well for the following reasons: 1. Bosses like to hear nice words, not necessarily the truth, because the truth is often hard to hear.

2. Bosses like to hear guaranteed things, which is exactly what responsible companies cannot do. But it will be much easier for a scam company. If you want 500,000 sales, I will give you a guarantee of 1 million.

I'll give you a service fee of 200,000 yuan first. If I can't do it, I'll accompany you for 50,000 yuan. Basically, I just charge 150,000 yuan and don't do anything. This is what all the respondents are saying. If you talk too much, you'll offend people. You know. 3. It often takes time to get along between operating companies and enterprises, especially the foundation of trust. But this is what many unconfident TP companies are unwilling to do. What they want to do is to achieve a quick victory. As the saying goes, you know the power of the road, and you all know it even if you don’t tell them. 4. Some good operating companies are adhering to principles and striving to win in the next round of competition. Many people say that operating companies will die in 2015. In fact, it is not agency operating companies that will die, but uncompetitive agency operating companies that will die. This is inevitable when the market develops to a certain level. Agent operation services will always exist, but they are truly solving the needs of certain aspects of the enterprise. Third, some suggestions for enterprises and peers: About the enterprise: 1. Products are the core of an enterprise. With high-quality products and competitive prices, there is an inherent market. No matter who operates it, it can survive. It is a question of speed. Good operation can only speed up your speed. Agent operation can give you icing on the cake instead of adding icing on the cake. A timely help. 2. In addition to products, supply chain, response speed, financial system, etc. These are all necessary conditions for doing well in e-commerce. Have these problems been solved before starting e-commerce? 3. What specific problems are you looking for the operating company to solve? VI, vision, copywriting, operation, planning, distribution... There is no best agent operation company, only the most suitable agent operation company for you. As long as they can solve your problems, they are a good company. Don’t start with How much sales do you want them to guarantee? If you fail to meet the above-mentioned requirements for e-commerce, and the operating company does not have the ability to solve it, then everything is empty talk. 4. You don’t have to find the largest so-called top agency operation company, you need to find the service company that suits you best. Because although they have many successful cases, there are more failure cases. Moreover, even a company like Blue Label cannot equip you with top-notch heads, not to mention the high price. 5. Running a store well is a matter for both parties. It is not something that the operating company can do unilaterally. Since you have chosen, you need to give enough trust. Once again, trust is a necessary prerequisite, otherwise collaboration will be impossible. About peers: 1. No matter how the business model changes, no matter today's group buying, tomorrow's O2O and tomorrow's big data cloud, in short, we are doing one thing to meet user needs! 2. As e-commerce platforms become more and more standardized and the rent-seeking space on the platform becomes smaller and smaller, the so-called grassroots trading technology is becoming less and less important in operations. What is more tested is your design ability and Copywriting ability, planning ability, and then platform adaptability and promotion method selection are all basic tasks one by one. All these are done, and they only need to be connected in series to become a top agency operation company. 3. Good companies are surviving. Companies that survive will get better and better, and the industry will become healthier. I accidentally said so much, and it was all out of emotion. If I offended Party A, Party B or Party C, I apologize and please do not make any personal attacks. What are the promotions of Taobao stores?

How to promote Taobao stores Method 1: Earn silver coins to grab advertising space

The effect of community advertising space is still very obvious! There are tens of thousands of people in the forum every day, so being able to advertise here is really effective! However, it is not easy to grab advertising space. There are too many people to grab it, and it also requires a lot of silver coins. It is not easy for a novice to earn silver coins. I want to write a highlight post, but I don’t know what to write. I want to earn silver coins by answering questions. It seems that I don’t even know the questions. You can only earn silver coins by participating in activities.

But then again, it’s worth the hard work just to be advertised in the community! How can you get the fragrance of plum blossoms without a bone-chilling cold?

How to Promote Taobao Store Method 2: Engage in More Promotional Activities

May Day is coming soon, and buyers all hope to buy special offers during the festival. Take a look. Are there any specials in our store? If not, it’s miserable, no one will come to it. Hurry up and pick out a few high-quality and low-priced products for promotion. It doesn’t matter if you make less money. Your reputation has improved, and you can make small profits but quick turnover. If you become more popular, your business will be better in the future. Do it! You don’t have to wait for festivals to do promotions. You can also do more promotions on weekdays to increase popularity. Only when the popularity is strong, business will become more and more prosperous.

How to promote Taobao store method 3: visit old customers

If you want buyers to become repeat customers, frequent contact and visits are necessary, every holiday, or buyer’s birthday, etc. On special days, be sure to send a message to the buyers who have purchased our items and wish them a happy holiday. Let them feel our sincerity, our care and warmth, so that they will remember us in their hearts, and they will naturally think of us when they need to buy something. He would feel bad if he didn't buy from our store. Over time, by establishing a stable customer base, business can be sustained.

How to promote Taobao store method 4: Taoke promotion

Among the paid promotions, Taoke promotion has a relatively low threshold. Currently, the requirement has been reduced to 3 hearts, which means As long as you reach three hearts, you can ask Taoke to promote our baby

How to promote Taobao store method 5: Alimama

Alimama is a trading platform that specializes in selling advertising space. We all know that many websites make money through advertising sponsorship, so if sellers need to advertise on other people's websites, they only need to pay the corresponding fees.

How to promote Taobao store method 6: Yahoo Express

I believe that most sellers are familiar with Yahoo Express. Unlike Alimama’s advertisements, Yahoo Express is click-based. There is a charge for times, but the display is completely free. If a thousand people see your ad but no one clicks on it, there is no cost at all. According to many sellers who have used Yahoo Express, there are many skills in its use, which is why many sellers who have used Yahoo Express have reported different results. If you want to use Yahoo Express well, you also need to study and research carefully.

How to Promote Taobao Store Method 7: Join Consumer Protection

This plan is too expensive and costs as much as 2,000, which is difficult for ordinary small sellers to accept.