What does channel inventory mean?

Question 1: What is channel inventory? 5 points is to negotiate with the logistics manager to deliver the goods received from the supplier directly to the customer, so that you don't have to pick up the goods, put them in storage or anything, and turn around and leave. This is my understanding.

Question 2: What does it mean to do channel work? Channel work is a cooperative relationship between the company's external business and external public relations. Specific performance in:

1, the channel is a broadening of the company's business, increasing the company's partners;

2. Channels need to engage in diplomacy frequently to maintain the company's business partnership;

3. Channel is an important guarantee for expanding market share;

4. Generally speaking, channel and BD have a lot in common;

5. Channels inject fresh blood into cross-industries and make enterprises full of vitality.

thank you

Question 3: What does inventory adjustment mean? Generally, only commercial enterprises with sales price accounting make inventory adjustment, which refers to the increase or decrease of the amount of "inventory goods" after adjusting the sales price of inventory products, that is, inventory adjustment.

Question 4: There are three stages in the formation of the concept of logistics channel. I suggest you read some books to understand it better. Generally speaking, logistics now refers to the modern logistics in the third stage. The definition of American Logistics Management Association is the process of planning, executing and controlling the efficient and effective flow and storage of goods, services and related information from the place of origin to the place of consumption to meet customer requirements. Japanese: Logistics refers to the physical movement of material from the supplier to the demander, which mainly creates time value and place value, and sometimes includes certain processing value. China's: Home refers to the flow of material entities from the supplier to the demander, including the changes of material space position, time position and form. Simply put, it is to make time, space and natural effects. I think China's definition is the most accurate, so I need to read some.

Question 5: What is channel management? What does channel management mean? Channel management refers to all activities that manufacturers manage the existing channels in order to achieve the company's distribution goals and ensure the coordination and cooperation among channel members, companies and channel members. Channel management The specific contents of channel management include: ① Supply management of dealers to ensure timely supply, on this basis, help dealers to establish and straighten out sales subnets, disperse sales and inventory pressures, and speed up commodity circulation. (2) Strengthen the support for advertising and promotion of dealers and reduce the resistance of commodity circulation; Improve the sales force of goods and promote sales; Improve the utilization rate of funds and make it an important source of profit for dealers. (3) Be responsible for the distributor and provide product service support to the distributor * * * on the basis of ensuring supply. Properly handle the problems of product damage and deterioration, customer complaints, customer returns, etc. in the sales process, and effectively protect the interests of dealers from unnecessary damage. ④ Strengthen the management of dealer's order processing, and reduce the poor delivery caused by order processing errors. ⑤ Strengthen the settlement management of dealer orders, avoid settlement risks and protect the interests of manufacturers. At the same time, prevent dealers from using settlement facilities to create market chaos. ⑥ Other management work, including training dealers, enhancing dealers' recognition of the company's philosophy and values and understanding of products. It is also responsible for coordinating the relationship between manufacturers and distributors, and between distributors and distributors. Especially for some unexpected events, such as price fluctuation, product competition, unsalable products, the impact of surrounding markets or low-priced dumping, we should give priority to cooperation and consultation, convince people by reasoning, help dealers to eliminate concerns in time, balance their mentality, and guide and support dealers to change in a direction conducive to product marketing. The method of channel management manufacturers can control their distribution channels in two different degrees, namely absolute control and low control. 1. A highly controlled production enterprise can choose the type, quantity and geographical distribution of marketing intermediaries responsible for the sales of its products, and can control the sales policies and price policies of these marketing intermediaries. Such control is called highly controlled. According to the strength of production enterprises and the nature of products, absolute control can be achieved in some cases. Some large-scale production enterprises that produce special products can often achieve absolute control over the marketing network. Toyota Motor Corporation of Japan divides the Tokyo market into several regions, and each region has a business manager in charge. The business manager is very familiar with the dealers in the region and knows the information of every middleman like the back of his hand. Through close contact with middlemen, pay close attention to market changes and feedback users' opinions in time to ensure the continuous efforts of middlemen. Absolute control is of great benefit to some types of production enterprises. For special commodities, maintaining high prices through absolute control can maintain the excellent quality image of products, because if the price of products is too low, consumers will suspect that the quality of products is inferior or will soon be eliminated. In addition, even for general products, absolute control can prevent price competition and ensure good economic benefits. BusinessCom can be said to be a miracle of great success in China market in recent years. Since the establishment of 1999, People's Market has adopted the exclusive agency system in residential areas, intensively cultivated the terminal market areas, strictly controlled the sales areas and terminal prices, strictly trained and managed promoters, and constantly eliminated unqualified agents. It took only half a year to spread out in the county-level market across the country, with more than 3,000 sales points. 2. Low-level control If the production enterprise does not have the ability or need absolute control over the whole channel, the enterprise can often influence the marketing intermediary by providing specific support and help to the middleman. The degree of this control is low, and most enterprises control it in this way. Low level control can also be called influence control. This control includes the following contents: (1) Send representatives to middlemen. Generally speaking, large enterprises will send representatives to the marketing agencies that operate their products to personally supervise the sales of goods. Production enterprise personnel will also provide some specific help to channel members, such as helping middlemen train sales staff, organizing sales activities, designing advertisements, etc. In order to grasp their sales trends through these activities. Production enterprises can also directly send people to support middlemen, such as the popular forms of factory counter sales and store-in-store sales, most of which are set up by enterprises themselves. 02(2) Cooperate with middlemen in many ways. Enterprises can use a variety of methods to encourage members of the marketing intermediary network to sell goods, such as advertising jointly with members of the intermediary network, and the production enterprises bear part of the costs; Support intermediary network members to carry out business promotion and public relations activities; Give preferential prices and trading conditions to outstanding intermediary network members, and impart knowledge of promotion and inventory sales management to middlemen to improve their business level ..... >>

Question 6: What does the channel specialist mean? Channel specialist is a position role in company marketing. Simply put, it generally means that companies need to establish different sales and agency channels for their product promotion time. Channel specialists need to go to designated areas to find some industry agents related to their own products and establish such communication and agency relationships. Channel specialist generally refers to the liaison of agents or large direct customers, and also belongs to the category of generalized sales.

The job content of channel specialist [1] varies from enterprise to enterprise, but it is similar. The main job of the channel specialist is to develop the sales channels of the products sold by the company and maintain the relationship network between new and old customers. Details are as follows:

operating duty

1, do market research on similar products in the market to be developed, such as brand, price and packaging, make analysis and comparison, and prepare market reports.

2. Compare the quality, price and packaging of the products sold by the company with those of similar products, and formulate a reasonable market entry price.

3. Develop the market and find sales channels: agents, franchisees, agents, etc.

4. Timely delivery and collection of customer orders.

5, customer maintenance and regular visits and after-sales service and consulting work.

6. Summarize the sales situation, analyze the reasons for improvement and implement it.

7, inventory and suggestions for product increase or decrease.

8. Organize and submit relevant Zhou Yue reports.

9. Provide event marketing plan and support for dealers in the managed area.

operating duty

1. Participate in formulating the overall plan for channel development, selection and management, and implement it after approval.

2. Find and manage channel partners.

3. New channel development

4, industry promotion channel development trend analysis

5. Review the qualifications of channel partners.

6. Contact, evaluation, screening, elimination and update of channel partners.

7. Responsible for providing continuous support to channel partners.

8. Provide training, pre-sales assistance, after-sales customer service and technical support for channel partners.

9. Cooperate with channel development cost analysis and implementation of control scheme.

10, continuously improve the channel management strategy.

1 1. Complete other tasks temporarily assigned by the leader.

Question 7: What does channel provider assistance mean? Marketing assistance system refers to the system that manufacturers comprehensively and systematically support dealers in market development and sales management by investing manpower, financial resources and material resources (managed and controlled by factory personnel), so as to effectively build, develop and control the network and realize sales growth and market control.

1. Sales assistance is a kind of sales support, but it is not provided by the dealer, but is supported by the system under the management and control of the manufacturer's personnel;

2. Sales assistant is a sales management system, but it is not aimed at managing internal employees, but managing dealers and managing market networks;

3. Promotion is the channel operation concept of improving customer service and strengthening market development management;

First, mode setting and innovation.

Whether an enterprise has the strength and ability to introduce the sales assistance model needs to make necessary market diagnosis in combination with the actual situation of the enterprise, and determine the existing distribution model, dealer status, regional market characteristics and competition analysis, enterprise offices and business capabilities. Finally, determine whether the enterprise is suitable for the sales assistance system, when, where and how to import it.

Select the model market as the experimental field of the sales assistant system model, implement it quickly, test the actual execution ability of the enterprise to set up the model, make necessary innovations and find the best combination point.

Second, the sales team and policies

Small and medium-sized enterprises introduce the sales assistance system model in order to better control the market and build a solid market foundation for enterprises.

Traditional channel construction pays more attention to business than maintenance. The dealer team lacks professionalism, and salesmen are used to borrowing bills, delivering goods and collecting money. However, for small and medium-sized enterprises, the dealer team lacks marketing experience, so it is necessary to improve its business ability through assistance policies, and at the same time, it is necessary to avoid the blindness of the sales team quickly established by enterprises, resulting in relatively weak marketing ability and idle traditional business thinking.

Three. Receiving and inventory of running orders

The promotion model is similar to the deep distribution model, but the channel management will be more refined and service-oriented. In the process of assisting the dealer management, the dealer sales team first establishes a pre-sales logistics distribution model with orders as the core, which improves the distribution efficiency and reduces the distribution cost. Wine enterprises take orders as the core, assist dealers to run orders through regional business personnel, improve logistics and distribution capabilities, actively meet the demand for orders, and change the random order system into a regular suggested order pre-sale system.

At the same time, ABC inventory management system should be established to help dealers manage inventory, especially in the peak season when new products are on the market. Effective inventory management can decompose channel pressure and reduce marketing costs, which is particularly obvious in the beer industry.

Fourth, channel management and training.

In-depth cooperative marketing must be based on the strategic development needs of enterprises and the actual market situation, and must not be at the expense of the profitability of enterprises. The increase of personnel and expenses is directly proportional, and the increase of sales and profits is inversely proportional, which is a phenomenon that small and medium-sized enterprises must be alert to.

I have heard of Taoism, and I specialize in it. The promotion system has never turned dealers into simple logistics distributors. On the basis of the promotion system, enterprises should let dealers continue to focus on professional functions such as channel development, logistics and distribution, order processing, sales forecasting, channel maintenance and customer relationship building. On the basis of this platform, liquor enterprises focus on strategic planning, policy formulation, product mix, promotion, after-sales service, evaluation and supervision, sales training and other professional functions.

In order to ensure the implementation effect of marketing assistant system, the introduction of marketing assistant system must be systematically trained from middle-level leaders, marketing assistants to dealers.

Question 8: What does omni-channel distribution mean? A 1: The function of distribution channel is that it is a bridge and link between producers and consumers or users. Enterprises use distribution channels because there are contradictions between producers and consumers or users in terms of space separation, time separation, ownership separation, quantity difference between supply and demand and variety difference between supply and demand under market economy conditions. Taking the omni-channel distribution of Boli Mobile Mall as an example, the suppliers and distributors are organically connected through the Internet, and drp provides a brand-new model for business operation and cooperation with trading partners. Suppliers and distributors can submit orders in real time, inquire about product supply and inventory status, obtain market, sales information and customer support, realize end-to-end supply chain management between suppliers and distributors, and effectively shorten the supply and marketing chain.

Answer 2: The distribution system is a system for managing the distribution network of enterprises, aiming at enabling enterprises to respond to orders and supplies quickly and constantly replenish their inventory. The omni-channel distribution of Boli Mobile Mall is based on the extensibility and convenience of the Internet, so that the business process is no longer limited by time, place and personnel, and the work efficiency and business scope of the enterprise have been effectively improved. Enterprises can also quickly build a b2b e-commerce platform, expand existing business and sales capabilities, achieve zero-risk inventory, greatly reduce distribution costs, improve turnover efficiency, and ensure a competitive advantage in one step.

Question 9: What does omni-channel distribution mean? A 1: The function of distribution channel is that it is a bridge and link between producers and consumers or users. Enterprises use distribution channels because there are contradictions between producers and consumers or users in terms of space separation, time separation, ownership separation, quantity difference between supply and demand and variety difference between supply and demand under market economy conditions. Taking the omni-channel distribution of Boli Mobile Mall as an example, the suppliers and distributors are organically connected through the Internet, and drp provides a brand-new model for business operation and cooperation with trading partners. Suppliers and distributors can submit orders in real time, inquire about product supply and inventory status, obtain market, sales information and customer support, realize end-to-end supply chain management between suppliers and distributors, and effectively shorten the supply and marketing chain.

Question 10: What does unified distribution of mobile phones mean? It means that some mobile phone manufacturers or suppliers have a large number of unsold mobile phones in stock, and then all of them are bought by rich bosses at one time, usually in cash. Then the boss chooses, the good ones are sold at a high price, and the bad ones are handled at a high price. That's what it means.