How should we sell maternal and infant products?

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Steps of promotional activities

1. Production of promotional plan

Generally, a basic promotion plan needs to include at least the following contents

Preface: mainly refers to simple market background analysis, market dynamics, etc.

Promotion time: Generally, it is arranged before and after specific holidays. Factors such as weekends and holiday lengths should be mainly considered, and the cycle of activities should be flexibly arranged according to the size of the promotion fee.

Promotion location: the terminal store owned by the terminal merchant

Promotion purpose: There must be a goal in doing things. Promotion must have a predicted purpose. What does the terminal promotion activity want to achieve? As a result, is it to increase sales or to curb competitors? This must be emphasized when making plans.

Promotional theme: The theme is the focus and core to be expressed in promotional activities, which can effectively spread the promotional activities. The theme should be concise, can effectively attract consumers, and is conducive to publicity.

Promotional content: This is the core part of the promotion. What is the specific content of this promotion and what method is used must be clearly described in the plan.

Execution steps: Such as the display method of gifts, the display method of promotional POP, etc. You can also make a detailed schedule to arrange the gift production cycle, etc., so that promotional activities can be carried out in a timely manner.

2. Promotional Execution

Promotional execution is very critical. In the same store, different executions will indeed have different effects. It would be better if there are some advertisements to accompany it. If you cooperate with the media to do some publicity and advertising, it can attract popularity. When executing promotions, terminal operators should first carry out a systematic division of labor among the execution staff. Only when each staff member has clear responsibilities can the promotion be carried out in an orderly manner. Otherwise, if there are many people and management is chaotic, the effect of the promotion activities will be greatly reduced. Discount and fail to achieve expected goals.

3. Feedback on the effectiveness of promotional activities

The market has the final say on the specific effectiveness of a promotional event. After the event, the terminal merchants use various methods to collect feedback in a timely manner. Relevant information, conduct effect analysis, and summarize problem points so that they can be corrected the next time the activity is performed. This will help improve the promotion operation level of terminal merchants.

Several situations that may occur when a new store opens

Update date: 2009-12-2 1:09:23 Number of views: 1607

One or two Business situation: If the business is good, it is because the store is newly opened, the customers are fresh, and some of them are friends, so it will be better; if the business is not good, it is because others do not know it yet and the reputation is not high enough, but all stores There will always be problems, the important thing is that you know where the problems are!

2. Few customers come in: This is because the location is not very good or the advertising is not adequate. If there are few customers coming in after the store is opened, it means there is a serious problem in the store operation.

Three: Customers come more and buy less: There are three possibilities. First, the product grade is not the grade he needs; second, the price is high; third, the products are not complete enough.

Four: The grade is also moderate, the products are complete, and the price is suitable. Customers still buy less: That is the problem of the salesperson. Baby products are an industry that guides consumption, and we need our salesperson to guide her. If the salesperson doesn't know how to guide, the customer will only buy the products she wants to buy, so the final volume will still not increase.

5. The products are complete, the prices are good, and the service attitude is also very good, but the turnover is not increasing quickly: this is because the details are not done well, such as frequent contact with customers and frequent changes. Change product placement, etc.

6. Everything has been done, but the competitiveness is always not enough: This situation is because the key products are not clear, the sky is full of stars, there is no bright moon, and no breakthrough can be found.

Royal Maternity and Baby Store Opening Promotion Plan

Update date: 2009-12-2 1:16:30 Number of views: 2203

Every new store opens, Everyone is full of expectations, but maternity and baby stores are not big supermarkets or hypermarkets, so the opening of a maternity and baby store is about taking advantage of the momentum, rather than building momentum. Once we understand this, we will not waste energy, waste financial resources, or do unnecessary things. matter. Generally speaking, when a maternal and child store opens, it can basically achieve the effect of a new store by doing the following aspects well:

Use decoration to build momentum for the opening

Many stores are undergoing decoration The promotion during this period was completely blank. During the ten-day decoration period, people came and went in front of the store, which was wasted. In fact, at this time, we could do a conspicuous large-scale inkjet painting and a temporary advertisement. The cost is not much, more than one hundred yuan. Just click on it. The advertising content can be a brand image promotion for the upcoming opening, or a little reveal about store opening promotions. Another way to save money is to put up a banner that says "How many days until the opening of such-and-such store". It’s also good, creating customers’ expectations and curiosity, and building momentum for the upcoming opening.

In addition, making exquisite recruitment advertisements is also a good opportunity to promote the brand. Many stores simply write two words or a few recruitment requirements; because opening a store must involve recruiting shopping guides, exquisite recruitment advertisements sometimes The significance far exceeds the recruitment itself and plays a very good publicity role. In fact, we have seen some companies use full-page recruitment advertisements in newspapers to show the company's strength. The reason is the same as this.

Use the weekend to build momentum for the opening

You don’t have to believe in auspicious days, but the choice of opening time is very important. You must attract as many customers as possible and create a sensational effect. Generally, It is best to open on Friday and Saturday, because these two days of the week are the two days when people feel most shopping, and they are also the time when the flow of people is the largest; customers have a herd mentality and like to be lively and crowded. Some shopkeepers put it right, no matter how much performance they did today, they just feel comfortable when there are so many people.

Use the atmosphere to build momentum for the opening

The opening must have an opening atmosphere. Let customers know that you are opening a new business. I don’t agree with fireworks, but you must find a way to have some. There must be at least eight flowers. Too few will not work and there will be no atmosphere. Of course, if conditions permit, you can also have arches. Some people will organize some bands and the like. In fact, there is no need. Just like fireworks, they will look tacky and inappropriate. match. Creating an opening atmosphere is to increase the store entry rate. In addition, music is also very important, and it must have dynamic music. A store without music is terrible. When you try to stop the music during the opening, the noise of people talking will It suddenly stands out and everyone seems overwhelmed. The sound of music covers up the noise of people and also increases the customer's sense of security. The quiet store makes female customers feel insecure and is not conducive to relaxing shopping. Use products to build momentum for the opening

When a new store opens and customers enter the store, they want something new, and we want to let customers have a shopping experience; when customers have a shopping experience in the store, they will The first time you come, you will feel like a regular customer, and you will feel relaxed the next time you come. This is why we like to go to a familiar barber shop for haircuts instead of changing places every time.

In addition, when customers purchase the first product, they will greatly increase their desire to buy other products; this is why we originally went to the supermarket just to buy a bottle of shampoo, but ended up buying a lot of them. Stuff comes back.

Therefore, it is very necessary to prepare some cheap and high-quality products that everyone can buy. One more is not too much and one less is not a lot; for example, supermarkets often sell eggs, washing powder, and cooking oil. As such products, Royal Maternity and Infant Chain Store always prepares some extra small shoes, small umbrellas, small kettles, etc. when it opens, which are also such products.

This is how toys are originally sold

Update date: 2009-12-2 0:57:09 Number of views: 1446

Under what circumstances will Shopping toys: 1. When the baby is fussy and must buy them

2. When you are rarely with the baby and go back to see her 3. When hanging out on Sunday 4. When you come back from a business trip or when you go back 5. Friends When giving gifts to babies

General rules for toy sales: Many parents think toys are just for fun. We need to correct their views and let them know that children buy toys by looking at their colors, listening to their sounds, and Touch the soft and hard parts of toys to achieve comprehensive development in vision, hearing, and touch. A lot of knowledge in the early stages of babies comes from playing. Playing is their nature and is also a good opportunity for them to learn.

Percussive toys: The flexibility of children’s hands can directly stimulate the development of the central nervous system of the brain! Babies with more hands have more opportunities to obtain information from their hands and transmit it to the brain. The cerebral cortex is more frequently stimulated by the outside world. Babies who use more hands are relatively smart. We have an old saying: Ingenuity! That's the truth.

Assembled toys: Many babies are very distracted and very impatient. This habit will be carried over to their future studies. This is why there are so many children who are learning so impatient. reason. For children, concentration and perseverance are very important qualities! As parents, we have the obligation to cultivate this character from an early age. Children are still young and can easily develop good habits. One of the most effective ways is to let them play with toys that require a little attention to complete, such as assembly. one.

Entertainment type: Some babies don’t like to play very much. For children, being particularly quiet is not necessarily a good thing. But we can't reason with him, we can only guide him to participate in play. At this time, it is necessary for us to sell some entertaining toys to the baby to first arouse his interest, and then guide him to play with other types of toys. !

Musical toys: Orff (a world-famous musician and the founder of children’s music education) music is now being promoted nationwide, and countless examples have proven the effective combination of music and education. It can develop the baby's artistic potential to the maximum extent. Music can mobilize the baby's physical senses, stimulate the baby's left and right brains, and allow him to relax and coordinate his whole body under the music.

Plush toys: After a baby is born, the world outside is completely different from what it was inside the mother’s belly. If not handled properly, the baby will easily feel lonely, fearful, and frightened, and she will subconsciously Sucking on fingers or lips, like some adults who rub their hands or clothes when they are nervous. At this time, it is very necessary for you to talk to your baby more and put more stuffed toys with warm colors and soft textures on her bed to make her feel safe and reduce her fear, which is good for her physical and mental development. It is very helpful. At the same time, it can slowly reduce the baby's dependence on the mother and cultivate his independence from an early age. Have you ever paid attention to children’s rooms abroad? There are so many toys, aren’t there?

Several types of store failure

Update date: 2009-12-2 1:07:18 Number of views: 2759

Successful people are similar, but losers are similar. But it’s not the same!

1. Impulsive type: There is no market research between the time you want to open a store and the store is opened. You just open the store first. Doing this ten years ago was called decisive, but doing so now is called reckless, because opening a store is not just about opening a store. The most important thing is to open and run a baby products store. There are many factors that a baby product store needs to have. Enthusiasm is important, but having enthusiasm without reason is just a fool’s errand!

2. Follow your feelings: If you see other people’s businesses doing well, you will want to open one. You don’t think about why others are doing well. You just think that if other people’s businesses are doing well, you should also be able to open one yourself! The market is the least talkative: it should be good!

3. Self-deception type: only think about the good! Don’t prepare for the worst! Business is not good in the summer: it will be fine in the winter.

Business is not good in the winter, so I think: The weather is cold, but business will be better after spring starts. But now I can’t retain customers, so I think: I am a newbie, and I will gradually get better at it!

4. Insufficient funds type: It is difficult for a clever woman to make a meal without rice! Funds are limited, and you may not be able to implement ideas even if you have a lot of energy.

5. Blind expansion type: If a store has good business, it should expand immediately. If the conditions are met, it is feasible. The problem is that many store owners rely solely on their passion, not their strength! After there were too many stores, they began to focus on one and neglected the other. As a result, both sides failed to operate well!

Try it type: I want to do it, but I am afraid of losing money. Just choose the smallest store, the least amount of purchases, the least investment, and open a store with a try mentality. It would be strange if such an investment and mentality could succeed

It is immature to choose a store location

Update date: 2009-12-2 1:04:08 Number of views : 1733

Location: Suzhou, Anhui Area: 70 square meters Name: ***Baby Products Store Time: 2007

Baby products are an industry with a relatively narrow consumption range, and mainstream consumption There are only pregnant women and young mothers, and any retail industry is inseparable from a large amount of popular support. Therefore, in industries with narrow consumption, location is particularly important. However, the overall profit of the baby products industry is not high, so it is impossible to choose a store location. It is on a class A street, but it is not suitable to choose a class C street for the store location.

***Although the area of ??the baby products store is good, she chose the location in a development zone. Although the rent is cheap, it is not popular. Fortunately, the products are relatively complete, and there are many customers. Most can stay. The shop owner has been waiting for the development zone to become prosperous quickly, but the waiting time was very difficult. The salesperson was idle for a long time, and he felt tired after having nothing to do all day. After a month, the salesperson resigned because there were not many customers, and the boss Instead of hiring any more staff, I worked part-time as a salesperson. Because there were few customers and product turnover was slow, new products would inevitably not be introduced quickly. Gradually, new products would become obsolete. Because new products would not be introduced quickly, the original customers would go elsewhere. shop. This is a terrible thing for a new store that is not very popular! In desperation, the boss began to make a fuss about the price and began to discount continuously in an attempt to exchange products for funds to purchase new goods. However, when there are few customers, promotions are actually of little use and the effect is not ideal.

From the book’s perspective, the money lost is not much, but the money is only for products. Baobaohao has been holding on to the idea that people in the development zone will become more prosperous. After 4 months of support, he still gave up. wait! Because I was so exhausted, the dreams and expectations I had when starting a business were finally extinguished in the unbearable wait! ***'s idea is not wrong, but he chose an area that will take a long time to mature. In the baby products industry, Qiancheng must be careful about opening a store in an immature development zone, because it is easy to go bankrupt while waiting, at least , this new development zone allows stores to wait for the market to mature without losing money. Because once you can achieve this without losing money, it means that this new area has begun to enter a period of rapid maturity, and your wait will not be too far away!