How to find topics to chat with customers

Question 1: What topics should salesmen talk about when chatting with customers? What are the skills and methods? A salesperson's success depends largely on how he spends those four hours at night. The worst salesmen spend their nights watching TV, complaining, going out to play, etc. Such salespeople have no future. Ordinary salesmen go to socialize with customers, drink and chat. Such a salesperson will have orders, but I personally think it is difficult to have high achievements. Better salespeople organize information, analyze customers, make plans, etc. at night. This kind of business is a good business and should have a future. I think the best salesman is one who persists in reading for an hour after finishing his job as a salesman. I think this kind of business is very promising, and I might be able to be the boss if I have the opportunity in the future. B. About the salesperson himself. Many people think that it is best for a salesperson to be tall and handsome. A salesperson must be eloquent and well-spoken. Only when he can spit oil out of his mouth can he be said to be eloquent. The salesperson must be able to smoke, carry a cigarette with him at all times, and hand it out to everyone. The salesperson must know how to drink, liquor and beer. In fact, I feel that these are not important. Personally, I am less than 160mm tall. When I first started running the business, I felt very inferior and could not speak fluently, let alone be eloquent. I never smoke. When I drink, I can only drink one bottle of beer. If I drink more, I will get drunk. But hard work can make up for failure. When I first started working in Huizhou, for the first three months, I took a few clothes and went to my brother's factory in Dongguan for several days. An industrial area, an industrial area running. In this way, I walked for three months and got a few clients. However, my leather shoes were also rotten and my face was as black as black carbon heads. Now that I have my own factory, I often tell the salesmen that the first three months are like human life, and that it will be fine after you get through it. So the business office is outside the factory. The first three months after entering the company are the most critical three months to test the success of the salesperson. These three months can be said to affect the salesperson's future business work. The first problem we face is how to find customers, how to find target customers. Generally speaking, after a new salesperson enters a new company, he will have to find customers to visit him after he has familiarized himself with the product knowledge for about a week. If there is no business manager or boss to provide customer resources at first, you can find customers through the following methods. A. Browse job advertisements, just like in Shenzhen, "Shenzhen Special Zone Daily" has a large number of job advertisements every day, and "Southern Metropolis Daily" has job advertisements every Monday. We can get our knowledge by reading the job advertisements. Wanted customers. We can also go to the nearby recruitment market. Generally, the recruitment market will post the name of the recruiting unit and the type of job it recruits at the door every day. We can also analyze what it does by the type of job it recruits, so that we can find us. Wanted customers. We can also go around some large industrial areas. Now almost all factories are recruiting workers, and you can find them through the job advertisements at their doors. We can also browse recruitment websites online, such as Zhuobo Recruitment Network, etc. The advantage of finding customers from job advertisements is that you can find many new customers first, because there are many new factories, and they have just opened or just moved here. If we are the first to find them, we will be the first to get there. In addition, manufacturers that have the ability to recruit a large number of workers generally have better business, and they are relatively confident in the recovery of payment after successful business in the future. B. Yellow Pages. Generally, companies have many yellow pages, such as "Shenzhen Yellow Pages" and so on. We can find our original target customers according to the above classifications, etc. Shenzhen now also has many professional industry yellow pages, such as home appliances yellow pages, toy yellow pages, etc. It is best for salesmen to find such yellow pages to collect first-hand information. These Yellow Pages can be found in most large libraries. You can just take a notebook and copy it there. C. Internet search. We can search by keywords, such as entering the name of the product produced by the customer we are looking for in Baidu, and we can find a large number of customers. We can also find customers through professional websites, such as Alibaba, Huicong, etc. In this way we can find many customer lists. You can also find the boss’s mobile phone number and name. D. But I personally think that the best way to find customers is to develop customers through mutual introductions through social networks. In the future, doing business will focus on sharing resources. For example, you make wires, I make plugs, and he makes resistors. We are also an audio customer. If we can all share resources and introduce good customers to each other, it will be very easy and worry-free to get a customer.

And because our customers are all watching each other, if there is any trouble with the customers, everyone can be on guard, and the risk will be much lower, right? ......>>

Question 2: How to find topics when communicating with customers? How to find topics to stimulate passion and excitement

In the process of doing things, you must be good at finding topics when talking. Some people say: "In conversation, you need to learn the ability to find something to talk about when someone has nothing to say." The so-called "finding something to say" means "finding a topic." When writing an article, if you have a good topic, your thoughts will often flow and you can finish it in a flash; when you have a conversation, if you have a good topic, you can make the conversation harmonious and comfortable. A good topic is the medium for initial conversation, the basis for in-depth discussion, and the beginning of an indulgent conversation. The criteria for a good topic are: at least one party is familiar with it and can talk about it; everyone is interested and likes to talk; there is room for discussion and it is easy to talk about.

So, how to find the topic?

1. The center blooms

When facing many strangers, you should choose an event that everyone cares about as the topic, and focus the topic on everyone’s excitement center. This type of topic is something that everyone wants to talk about, loves to talk about, and can talk about. Everyone has something to say, so they can naturally talk non-stop, causing many people to stop and speak, causing "flowers of speech" to fly.

2. Impromptu introduction

Cleverly borrow certain materials from that time, place, and people as topics to trigger conversation. Some people use the other person's name, place of origin, age, clothing, living room, etc. to bring up topics impromptu and often achieve good results. The advantage of the "improvisational introduction" method is that it is flexible and natural, and uses local materials. The key is to be quick in thinking and be able to make associations from here to there.

3. Throw a stone into the river to find out the depth of the water before moving forward, and you will be able to cross the river with confidence; when talking to strangers, first ask some "stone-throwing" questions, and then briefly Once you have an understanding and then have a purposeful conversation, you will be able to talk more freely. If you see a stranger sitting next to you at a party, you can first "throw a stone" and ask: "Are you and the host fellow countrymen or old classmates?" No matter whether the first half of the question is correct or the second half of the question is correct, you can follow the correct answer On the one hand, the conversation can continue; if the questions asked are not correct and the other party replies that he is an "old colleague", then the conversation can continue.

4. Follow interesting questions into questions

Ask strangers about their interests and ask interesting questions to enter the topic smoothly. If the other person likes chess, you can use this as a topic to talk about the fun of playing chess, the use of rooks, horses, cannons, etc. If you know a little bit about playing chess, you will definitely be able to talk about speculation. If you don’t know much about chess, it’s also a learning opportunity. You can listen carefully and ask questions at the right time. This will open your eyes. There are many ways to trigger topics, such as the “borrowing things to create questions” method and the “instantaneous problem solving” method. . The method of "turning the topic into a topic based on emotion", etc. It can skillfully trigger a base from something, a certain scene, or a certain emotion. Trigger topics, such as "pulling out threads" and "inserting road signs". The focus is on elicitation, and the purpose is to derive the other party's words.

5. When entrusting strangers to do things, you must work hard to shorten the distance, strive to understand more in a short period of time, shorten the distance between each other, and strive to become emotionally harmonious. Confucius said: "If people have different paths, they will not conspire against each other." Only those who share the same goals can achieve consensus. There are many beautiful stories about "feeling like old friends at first sight" in our country. If strangers can talk speculatively, they should make a fuss about the word "gu" and change "sheng" to "gu". There are many ways to do this:

(1) Cut in at the right time to identify the situation, do not miss the opportunity to speak, interrupt the conversation at the right time, and use "self-expression" at the right time to allow the other party to fully understand yourself. Conversation is a bilateral activity. It is equally difficult to have an in-depth conversation if you only understand the other party without letting the other party understand yourself. If a stranger can gain lessons from your "cut-in" conversation, the two parties will get closer, cut in at the right time, and actively and effectively contribute your knowledge to the other party. In fact, it conforms to the principle of "complementarity" and lays the foundation for "like-mindedness". .

(2) Use the medium to find a medium between yourself and strangers, so as to find the same language and shorten the distance between the two parties. If you see a stranger holding something in his hand, you can ask: "What is this?... It seems that you must be an expert in this area. I have a question to ask you." If you show strong interest and express yourself through media, the conversation will go smoothly.

(3) Leave some room for the other party to interface, so that the other party feels that the hearts of both parties are connected and the conversation is harmonious, thus shortening the distance.

Therefore, when talking to strangers, you should never finish your words or explain your opinions to death. Instead, you should be open-minded and welcome discussion.

Language is an art. Once you master the art of language, the problem of how to communicate with others will be easily solved. As the saying goes, "A good word will warm you in three winters, but a word of caution will keep you warm in six months." Respect for the other person is a prerequisite for a successful conversation. Of course, you also need to master some important conversation skills. Whether in daily life or in the workplace, good communication is the first step in interpersonal relationships. Only with a good gap can we have the opportunity to establish good interpersonal relationships with others.

1. Learn to listen. Don't interrupt others casually. The ideal interpersonal relationship is to establish... >>

Question 3: How to find topics to chat with customers 1. Raise the corners of your mouth before making a call. Remember: People who love to smile will never be too lucky. A poor positive attitude will make others happy

2. Sincere greetings at an appropriate speaking speed

3. Classify customers into age groups based on their speaking voices and their language expressions. Education level

Talk about different topics according to different age groups, education levels and different concerns

4. Treat yourself as a customer and be his or her consultant rather than a salesman

p>

5. Remember to summarize the day's experience every night when you can't sleep

Question 4: How to let yourself have more topics to chat with customers Before marketers talk to potential customers, they need an appropriate opening statement. The quality of the opening statement can almost determine the success or failure of the visit. In other words, a good opening is half the success of the salesman. After many years of marketing and consulting, the author has summarized the following points for reference only: 1. Knocking on the door with money Almost everyone is interested in money, and ways to save money and make money can easily arouse the interest of customers. "Manager Wang, I'm here to tell you how your company can save half of its electricity bill." "Director Li, our machine is faster, consumes less power, and is more accurate than your current machine. It can reduce your production costs." " Mr. Chen, are you willing to save 50,000 yuan on towel production every year?" 2. Sincere compliments from the heart Everyone likes to hear nice words, and customers are no exception. Therefore, compliments become a good way to approach customers. When praising a prospect, you must identify characteristics that others may overlook and let the prospect know that your words are sincere. If the compliment is not sincere, it will become flattery, which will certainly not have a good effect. Praising is more difficult than flattering. It requires thinking first, not only sincerity, but also the established goal and sincerity. "Mr. Wang, your house is so beautiful." This sentence sounds like flattery. "Mr. Wang, the hall of your house is really uniquely designed." This sentence is a compliment. Here are two examples of opening lines that compliment your clients. "Manager Xu, I heard from Mr. Zhang of XX company that doing business with you is the most enjoyable experience. He praised you as an enthusiastic and cheerful person." "Congratulations, Mr. Yang, I just read that in the newspaper Your special report, congratulations on being selected as one of the top ten outstanding entrepreneurs.” 3. Leveraging Curiosity Modern psychology shows that curiosity is one of the basic motivations for human behavior. Professor Liu Anyan of Jackson State University in the United States said, "Exploration and curiosity seem to be the nature of ordinary people. Mysterious and mysterious things are often the objects of attention that everyone is familiar with and concerned about." Those customers are not familiar with, do not understand, do not know, or are different. Things that often attract people's attention, and salesmen can use the curiosity that everyone has to attract customers' attention. A salesman said to the customer: "Old Chen, do you know what the laziest thing in the world is?" The customer was confused, but also very curious. The salesman continued, "It's the money you hide and don't use. They could have bought our air conditioner to let you spend a cool summer." A carpet salesman said to the customer: "It only costs 16 cents a day. The customer was surprised, and the salesman continued: "Your bedroom is 12 square meters, and the price of carpets in our factory is 24.8 yuan per square meter, so it costs 297.6 yuan." "The carpets in our factory can be installed for 5 years, 365 days a year, so the average daily cost is only 16 cents." The salesman created a mysterious atmosphere and aroused the curiosity of the other party, and then introduced the product very skillfully when answering questions. to customers.

4． Use a third person to attract attention. Tell the customer that it was a third party (the customer's relative or friend) who asked you to come to him. This is a roundabout tactic, because everyone has the mentality of "looking at the Buddha without looking at the monk's face", so most people are very polite to salesmen introduced by relatives and friends. "Mr. Ma, your friend Mr. ××× asked me to come to you. He thinks you may be interested in our printing machinery, because these products bring a lot of benefits and convenience to his company." Under the banner of others Although the method of promoting yourself is very effective, you must pay attention to it, it must be real, and you must not make it up yourself, otherwise, once the customer checks it, your flaws will be exposed. In order to win the trust of customers, it will be more effective if you can show the referrer's business card or letter of introduction 5. Take famous companies or people as examples. People's purchasing behavior is often influenced by other people. If a salesman can grasp the psychology of customers and make good use of it, he will definitely get good results. "Director Li, after Mr. Zhang of ×× company adopted our suggestions, the company's business situation has improved greatly." Giving examples of famous companies or people can strengthen your own momentum, especially if you give examples, If it happens to be a company that customers admire or has the same nature, the effect will be even more significant. 6. Continuously ask questions. Salesmen ask questions directly to customers and use the questions they ask to attract customers' attention and interest. "Director Wang, what do you think are the main factors affecting the quality of your factory's products?" Product quality is naturally one of the issues that the factory director is most concerned about. The salesman's question will undoubtedly guide the other party to gradually enter the interview. When using this technique, it should be noted that the questions asked by the salesman should be the issues that the other party is most concerned about. The questions must be clear, specific and ineffable...>>

Question 5: How to follow up When clients are looking for topics to chat, sometimes they can chat about things that are related to both parties

Of course

you can also ask about your hometown or something else

Question 6 : Personal personality is relatively introverted. How to chat with guests and find topics 1. Increase your knowledge. When you know more, you will have more questions and you will have more answers. In this way, you can use it when talking

2. Change your mentality. You are very inferior now. Before you speak, you will think, I am inferior and I don’t know what to say (autosuggestion). This can easily form a vicious cycle, and you won't even know what to say.

3. To let the other party talk, before you meet the guest, you can ask your boss which aspect the guest is more interested in. At this time you can ask questions about topics that the guest is interested in. In this way, the guests will talk more, and you can also learn a lot of knowledge from the guests' mouths, which will help you reserve knowledge for the next time you meet other guests.

4. Be bold. This is the basis of speaking. If you don’t understand something, you should be bold to ask, or if you know something, be bold and speak up. But be careful, when asking questions, don’t ask questions that should be asked, but also ask questions that shouldn’t be asked. So this also involves a question of degree. If you are a girl and beautiful, you will definitely have an advantage in this. Because everyone likes to chat with beautiful women. Take charge yourself!

Question 7: What should I do if there is nothing to talk about when meeting with clients? (Share) 1. Start by caring about customer needs. Just like those people we mentioned before who design their opening remarks to have a strong "commercial smell", some salespeople plant the seeds for their own failure almost as soon as they open their mouths. These salespeople consider the issue completely from their own standpoint, hoping to quickly instill information about the products they are selling into the minds of customers, without even considering whether the customers are interested in the information. This kind of sales communication that focuses entirely on one's own desires is destined to go through many twists and turns, because the customer will often interrupt your sales and ask you to "leave quickly", even if the customer allows you to finish that annoying opening statement, he (she) ) will not keep these things in mind. When salespeople stop introducing and hope to get some feedback from customers, they often find that customers have no intention of talking at all. The only thing they want to say is "I hope you will leave right away." For example: Salesperson: "Hello, I am the sales representative of XX company. This is a new product launched by our company. It is durable, beautiful in appearance, and very suitable for..." Customer: "We don't need this kind of thing.

” Salesperson: “Can you take a look at the product information first? "Customer: "I'm very busy right now. I don't have time to look at your stuff. Please leave here right now..." It can be seen that introducing product-related information at the beginning like reciting a text is not the best way to maintain interactive communication with customers. The key to interacting with customers is to find common topics, which requires salespeople to first start by caring about customer needs. It doesn't help. For the actual needs of customers, sales staff need to carefully analyze them before communicating in order to accurately grasp the strongest needs of customers, and then find the most relevant topics based on customer needs. For example: When a health product company. When salesperson Xiao Yang entered a residential community to sell, she saw a pregnant woman and an old woman sitting on a bench in the green space of the community. She walked to the community security guard and pretended to be casual and asked: "That seems to be a pair of mothers." Female? They look really alike. "The community security guard replied: "They are a mother and daughter. The daughter is about to give birth. The mother comes from her hometown to take care of her, and the father is alone at home..." Xiao Yang also came to the green space. She kindly reminded the pregnant woman: "Don't If you sit on a chair for too long, it’s a little cold outside. You may not feel much now, but you will feel uncomfortable later. You need to pay more attention after you give birth to a child. Then she turned to the old woman: "Young people nowadays don't pay much attention to these things. It will be much better with your reminder and care." "... When they talked about the topics from the precautions during pregnancy and childbirth to the physical recovery after childbirth, and then to the need to increase nutrition for the elderly, Xiao Yang was already having a very happy conversation with the mother and daughter. Next, The mother and daughter have already begun to look at the product information and samples in Xiao Yang's hands... After determining the customer's needs, although the sales staff can communicate with the customer based on these needs, this still fails to achieve the purpose of sales communication. The salesperson needs to cleverly shift the topic from the customer's needs to the core issue of sales communication. For example: "As a mother, your concern for your children is naturally unparalleled. Isn't this the truth of 'Only mothers in the world are good'. ? If the mother doesn't care about the child, then who will? If the mother doesn't consider buying insurance for her child in time, then I'm afraid no one can think of this for her child..." "Uncle, I heard recently that cold air is coming again. The weather this winter is really not as good as in previous years. As you get older, you should pay special attention to keeping warm, not only to avoid headaches and colds, but also to reduce the pain of arthritis. Take a look at this thickened down jacket suitable for the elderly. It is warm, comfortable, and very durable..." 2. Find topics that customers are interested in. Only topics that can arouse customer interest can make the entire sales communication full of excitement. Vitality. Generally, customers will not be interested in your product or company right away. This requires the salesperson to find the topic that the customer is interested in in the shortest possible time, and then wait for the opportunity to elicit his or her sales purpose. You can start by talking about the customer's work, children and family, as well as major news and current events, in order to activate the communication atmosphere and increase the customer's goodwill towards you. Usually, the salesperson can arouse the customer's interest through the following topics: Mention the customer's main issues. Hobbies, such as sports, entertainment and leisure activities, etc. >> For example, he said that the weather is really good today. You can expand the time based on the good weather today, such as the heavy rain a few days ago, and expand the benefits of the good weather, such as how suitable it is for traveling or going out. Then you can change the topic. How about playing somewhere? Then ask the other person what kind of weather they like and what they would do on a nice holiday. If you can’t think of anything, change the subject to something similar to this one that you are particularly good at.

Generally, if you can. Let you lead the topic. If he can talk, you can guide and help him find the topic. If he can't talk, then you can only keep looking for topics and expand the topic in multiple directions.

Question 9: How to communicate with customers on the phone and QQ, and how to find topics to talk about? You can say, hello, brother (sister) so-and-so, what have you been busy with lately? Balabala, and then asked how is the business? Are you interested in placing an order with us?

What changes have been made in our factory this year, how is the process, and how are the product functions? Anyway, I have picked up the good ones.

Question 10: I feel like I can’t find a topic when chatting with customers. Ah, what should you do? You have to fight a well-prepared battle. You don’t know your customers at all, don’t know their preferences, and don’t know their interests. How can you possibly find the right topic? Make your customers’ interests become your own. In this way Only then can we chat more and gain more favor