The epidemic is not over yet, car companies are already busy recruiting, but it’s just not the same as before.

New forces are rushing to recruit people, traditional car companies are embracing the four modernizations, and the recruitment threshold has been raised, making blue-collar recruitment difficult.

February 24th - the second day of the second lunar month, it is China The legendary day when the dragon raises its head. But for Shiyan Automobile City Renwenshan, who has been unemployed at home for more than 200 days, he can't keep his head up.

Although his wife, who is pregnant with their second child, and his parents, who have retired for many years, advised him not to rush and find a job slowly, the pressure of life forced this family into its third "birth year". The only strong man secretly wiped his tears.

Since being "resigned" by a new car-making force in Jiangsu at the end of August 2019, he has embarked on a long road to job hunting. He asks for recommendations almost every week and goes to interviews every month. ——Until before the Spring Festival, even though he had lowered his monthly salary expectations from a 20% increase to a 50% decrease, no car company had issued an offer letter.

In Wenshan’s memory, when he was working in a traditional car company three years ago, headhunters and friends asked him almost every week if he was willing to take on a good opportunity; When he was working in power, someone would ask him every quarter if he had any thoughts about changing jobs.

In the past year, no headhunters have called to "harass" him, but he has continued to post job search information on 58.com, Liepin, BOSS Direct Recruitment and other online websites. Except for the recruitment website that reminded him to purchase membership and VIP rights for more good opportunities, no one really cared about him and sincerely helped him.

For Wenshan’s job hunting experience, Zhang Renlin, general manager of Boyu Enterprise Management Consulting Co., Ltd., a senior headhunter in the automotive field, found the answer: “The epidemic at the beginning of the year will make the overall situation in the automotive recruitment circle worse this year. . Because some car companies with insufficient strength or unrecognized product lines will accelerate their closure, the probability of being acquired in the future will be even lower. Now, it is Amitabha that car companies can do without layoffs or arrears of wages.”

From the perspective of Zhang Renlin, who was still waiting on the sidelines on February 25, the job hunting peak he expected in 2020 has arrived, but the recruitment peak he was most looking forward to in 2020 has not arrived, let alone received a decent large customer order or business. "Most car companies will consider layoffs or almost no new additions this year and slowly recuperate." On February 25, Yu Tongtong, a visiting professor at Zhejiang University and an MBA tutor at Zhejiang University of Technology, told Automotive Business Review , now enterprises are in a rather embarrassing situation when they resume work. If they do not resume work, the market will gradually lose; if they resume work, the market will be inactive, which will lead to a large amount of inventory and the corporate capital chain will be broken. Corporate recruitment efforts will also weaken. The key to solving the difficulty of resuming work, finding a job, and recruiting workers is to end the epidemic as soon as possible and restore normal consumption in the market.

However, just as in the auto market, "the strong will always be strong and the weak will accept their fate." Auto Business Review found in its research that some companies with strength and pursuits bucked the trend and took advantage of the market downturn to sell products online. Recruitment quietly started a secret war to recruit and snatch people. This is indeed a great opportunity to recruit troops at low cost.

It’s time for Hezhong Aiways to grab people

Hezhong Motors, a new car-making force with sales of over 10,000 vehicles in 2019, has launched a recruitment plan for 1,000 people after resuming work in the New Year. Zhang Yong, President of Hezhong Automobile, told Automotive Business Review that they will not lay off any employees in 2020, but will also recruit 1,000 people, recruiting in-demand talents in areas such as intelligence, technology, marketing, and quality through online interviews.

Indeed, for some employees in struggling car companies, now is the opportunity to change jobs. For some car companies that want to make breakthroughs and innovations, taking advantage of this difficult time is a good opportunity to wait for talents to come to their doorstep and reap profits.

Zhang Yong did not deny this: "First, we are indeed short of people. We were planning to recruit a large number of people after the holiday this year. We currently have 1,600 people and will recruit 2,500 by the end of this year. , about 2,600 people. Second, it is indeed a good time.”

Take the annual salary of the new project quality department director recruited by Hezhong Automobile Jiaxing Factory as an example. The annual salary of the director of the quality department of another new car-making force in Baikong is 600,000-800,000 yuan.

On February 24, in a national CMO anti-epidemic discussion WeChat group, a startup company announced that the annual salary for the marketing director position had dropped to 300,000-400,000 yuan, causing a commotion in the group: "Ten years ago, my annual salary was 300,000 yuan." "Renting a house in Beijing earns 5,000 yuan a month. What kind of quality of life is it to live with 30,000-40,000 yuan a year?"? "With 2.5 million yuan/month, it is very difficult to live in Beijing." "There are also many people in Beijing who are under 20,000 yuan."

New car-making forces like Hezhong that are recruiting a large number of people include AIWAYS, Suda Electric Vehicles, and Bidwin, a well-known micro electric vehicle brand in Weifang, Shandong.

AIWAYS, headquartered in Shanghai, has released recruitment positions on 51job, including intelligent product manager, PMO manager, robot marketing manager, product manager, CRM manager, project management manager, and Internet of Vehicles operations manager , integrated marketing strategy manager, automotive software product manager, senior testing manager, Internet of Vehicles project manager, Internet of Vehicles product manager, automotive software, and more than 10 manager positions, and the number is shown as "several people". Most manager positions have a starting monthly salary. The price is 15,000 yuan.

Tong Ge, a professional manager who worked for a new car-making force in Zhejiang for three years and then returned to a traditional car company in Shanghai, told Auto Business Review that although he no longer has a high salary, he feels more secure after returning.

Changan SAIC Calling Software Partner

Automotive Business Review learned that traditional car companies are actively embracing the "four modernizations of automobiles", and major car companies have launched the most positions in this field.

Changan Automobile issued a recruitment order for Changan Automobile Software Technology Company to find entrepreneurial partners on February 22. As a wholly-owned subsidiary of Changan Automobile and the core support of the "Beidou Tianshu" intelligent strategy, Changan Software offers leadership positions in the solution department, software system testing and IT R&D and more high-paying positions, looking for "seeing the bigger world" "People who use the industry's leading platform to achieve the life transition of some high-tech people.

Nothing is unique.

Based on the strategic advantages of the group's "New Four Modernizations", the SAIC Software Center, which is under preparation, has also issued a hot post looking for entrepreneurial partners. The recruitment positions are divided into four categories: software development, intelligent cockpit, electronic system, and data platform. With 15 directions in major fields and facing overseas, it will gather the world's top intelligent network talent teams to lead the transformation trend of "software-defined cars".

Dongfeng H Division, which has been keeping a low profile, became high-profile on February 22. This new business unit of Dongfeng Motor Corporation, which aspires to become "the leader in high-end new energy passenger vehicles", has offered nearly 40 technical positions in four major fields including chassis, electronics and electrical appliances, power, and new energy for social recruitment.

Previously, Dongfeng held its first regular video meeting of the Minister of Personnel on February 7, the 16th day of Wuhan’s lockdown. Cheng Daoran, director and deputy secretary of the Party Committee of Dongfeng Motor, emphasized that “particularly, we must pay more attention to the introduction and use of high-end talents and leading talents.”

In order to defend its title as the car company’s sales champion in 2019, FAW-Volkswagen issued a statement on February 24 Seek wise orders to develop smart cars, new energy, and new travel businesses.

FAW-Volkswagen’s management service department, product management department, technology development department, planning department and other functional departments have expanded their staff and recruited a large number of engineers in Changchun, Hangzhou, Chengdu, Foshan and other production and research bases, mainly including IT development , project management, product engineering, new energy products, autonomous driving, styling, interior decoration, electronic appliances and other fields.

The Volkswagen brand of FAW-Volkswagen Sales Company is recruiting assistant managers for some mobility and user experience businesses in Changchun.

The recruitment threshold for traditional car companies has been raised

SAIC Group, BAIC Group, GAC Toyota, GAC New Energy, Geely Group, Dongfeng Zhixin Technology and Special Automobile Group have recently launched social recruitment. Tesla, ZF, Hyundai Mobis, Moss and other car companies, parts and high-tech companies have positions ranging from drivers to subsidiary general managers.

However, all positions are registered online, and most positions must be confirmed via telephone and online communication methods such as WeChat, QQ, and video.

For freshly graduated college students and master's degree graduates who are doing graduation projects and looking for their first job in life, the latest good news is FAW Group, Changan Automobile, SAIC International, Geely, GAC New Energy, etc. Automobile companies have launched spring campus open recruitment mode.

Due to the impact of the epidemic, the previous campus roadshows are no longer possible, and online recruitment will be the only recruitment channel.

This has actually become an advantage for the high-looking players born in the 1995s and 2000s who have lived online since childhood and are shy about offline communication.

Compared with the past, recruitment conditions have improved, and it is generally required to have a "full-time undergraduate degree or above" instead of the previous "university undergraduate degree".

For example, FAW Group requires positions such as investment managers, factory layout officers, and accountability auditors to have a "full-time undergraduate degree or above" and more than three years of relevant work experience;

For all positions, FAW-Volkswagen recruits applicants with a full-time undergraduate degree or above (foreign students must obtain an academic degree certificate certified by the Education Overseas Study Service Center of the Ministry of Education) and more than three years of relevant work experience;

China FAW Campus The first recruitment condition is that the state recruits fresh graduates with a bachelor's degree or above on a full-time basis.

For another example, Dongfeng Zhixin Technology released a party and mass minister position on February 10. The first academic qualification is a full-time undergraduate degree or above, 8 years of team management experience, and 5 years of party and mass work. .

In the eyes of Lao Bai, a senior job seeker, this is not high. He confided to Automotive Business Review: The Nanjing Artificial Intelligence Research Institute of a state-owned automobile enterprise provides positions such as specialists, supervisors, directors, and senior directors, with annual salaries ranging from about 180,000 to 900,000 yuan, but all require master's and doctoral degrees; another In terms of internal operations of central automobile enterprises, "non-985 and 211 college graduates" cannot be discerned at all.

Recruiting blue-collar workers is difficult

After the Spring Festival, FAW Group was the largest recruitment company. Not only FAW-Volkswagen, but also large and small companies such as FAW Group Headquarters, FAW Car, FAW Jiefang, FAW Fawer, FAW Sihuan Management Company, and FAW International Logistics are rushing to start the recruitment mode.

In addition to providing many white-collar and functional department management positions, FAW Car, FAW Jiefang, FAW Fawer, and FAW Sihuan are recruiting nearly a thousand production line operators locally, with complete wages, benefits, and insurance. , which is not too low in Changchun and the local area.

The news released by Shuangyang Human Resources Society said that the highlights of FAW Car’s recruitment this time are the annual double salary between 10,000 and 20,000 yuan, large room for promotion, and the most comprehensive shuttle bus route in Changchun. In 2020 Orders have doubled from the previous year, and wages will increase significantly;

The highlight of FAW International Logistics is the annual double salary + performance feedback + holiday benefits and heating expenses of 20,000-30,000 yuan, and half of the work Rest half of the work, work easily and not feel tired, eat in public canteens, and take public buses.

As the first new pure electric passenger car company in Henan Province and the last in the country to obtain dual certification from the National Development and Reform Commission and the Ministry of Industry and Information Technology, Suda Automobile, a new car-making force based in Sanmenxia, ??Henan, started from February 9 The online application channel was opened on the same day. HR announced its WeChat ID to provide services to job seekers 24 hours a day. The recruitment positions are mainly for production line operators, skilled workers and ordinary employees in R&D, quality, management and comprehensive categories.

Automotive Business Review learned from an employee of Suda Automobile’s human resources department that although the salary is not lower than usual, the registration situation this time is more deserted than in the past.

Bidwin Auto promises a series of preferential treatments: salary on the 18th of every month, six insurances and one fund, free accommodation, dining subsidies, and birthday gifts.

"Brother Hui", an old mechanic who works in a factory of a new car-making force in Zhejiang, told Automotive Business Review that the new car-making forces are all pitfalls, and he cannot jump from one pit with a known bottom to another. In a pit with no bottom.

Yu Tongtong, a senior human resources consultant in Zhejiang Province, told Automotive Business Review that at this point, the number of blind job-hopping will decrease, and the most difficult job to recruit now is in the blue-collar sector.

He analyzed that the reason why blue-collar recruitment has always been difficult is that, first, the cost of living in cities is relatively high, and relatively low wages cannot attract workers. However, high wages will squeeze the profit margins of the manufacturing industry. , it is difficult for enterprises to survive; secondly, in recent years, the industrial chain has gradually moved to the inland, and workers can find jobs at home without having to leave their hometowns; thirdly, the new generation of blue-collar workers born in the 1990s no longer work for survival, and have had a lot of changes in their values. Big impact.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.