The government should provide timely impetus for striving for brands.

In recent years, Luyi County, Henan Province, in the work of rejuvenating the county by quality, focusing on the implementation of brand-driven strategy, paying attention to brand effect, establishing brand awareness, and striving to take the road of enriching the people and strengthening the county by brand, has accelerated the pace of quality revitalization and promoted the development of county economy. In 20 12, the county's gross national product19.4 billion yuan, public budget revenue of 600 million yuan, and the added value of industrial enterprises above designated size of 7.8 billion yuan. These three main economic indicators rank among the top three in Henan Province 10 counties directly under the jurisdiction of the province. These achievements come from the rise of industry and the improvement of product quality. Through the implementation of brand-driven strategy, our county has optimized the environment for brand creation and effectively promoted the sound and rapid development of county economy and society. At present, the county has 2 well-known trademarks in China, 7 famous brand products in Henan Province and 5 high-quality products in Henan Province. Our main methods are:

Set the stage for brand creation. In order to implement the brand-driven strategy, we set up a leading group for rejuvenating the county by quality, with the county magistrate as the leader, the four leading groups in charge of the county as the deputy heads, and 26 relevant functional departments as members; Normative documents for implementing the brand-driven strategy, such as the Outline of Revitalizing the County by Quality and the Plan for Cultivating and Developing Famous Brand Products in Luyi County, have been issued. The county finance allocates 600,000 yuan each year as a special fund for brand cultivation; Increase financial support, encourage enterprises to carry out technological innovation, promote the upgrading of product structure and improve the scientific and technological content of products; The county government withdraws 2 million yuan from the local retained industrial tax every year as an industrial development fund to reward enterprises for technological innovation, patent invention and brand creation; Implement policy inclination, increase credit support, and strive for financial sector's support for industrial development, especially for small and medium-sized enterprises; Establish provincial product quality inspection stations in industrial clusters to provide a technical platform for product quality inspection; Optimize the economic development environment, strengthen comprehensive management, standardize administrative behavior, and create a good environment for enterprises to strive for brands.

Establish the consciousness of strengthening the county by brand. Brand is the soul of an enterprise, the cornerstone of an industry and the essence of a city. Creating a brand is to strengthen strength, adjust structure and enhance image. Based on this understanding, in the process of implementing the brand-driven strategy, we encourage enterprises to actively strive for famous brands, improve the competitiveness of their products, and promote the improvement of their economic benefits, thus driving the product quality of enterprises in the county to a higher level. According to the National Quality Revitalization Program and the Provincial Government's Opinions on Implementing the Strategy of Revitalizing the County by Quality, we deployed the work of revitalizing the county by quality, held a strategic work conference on revitalizing the county by quality for three consecutive years, formulated and promulgated the Opinions of Luyi County People's Government on Implementing the Strategy of Revitalizing the County by Quality, established a leading group for revitalizing the county by quality, established a county magistrate quality award fund, and promulgated the Measures for the Administration of County Magistrate Quality Award in Luyi County. The county finance is included in the budget of 500,000 yuan every year as the county magistrate quality award bonus. From 20 1 1, the county magistrate quality award was selected for two consecutive years, and the county magistrate quality award was grandly awarded. In the future, the reward amount will be increased year by year, and more enterprises will be encouraged to join the team striving for famous products.

Inspire the brand to create vitality. Enterprises are the main body of quality work and the carrier of striving for famous brands. Large enterprises take the opportunity of striving for the governor's quality award or the mayor's quality award to start brand building activities and quickly set off a climax of quality improvement. Songhe Liquor, Furentang Pharmaceutical, Zhiyuan Food and other enterprises have successively set up brand creation working groups, formulated brand creation work plans, implemented excellent performance management, and actively applied for the governor's quality award or the mayor's quality award. Medium-sized enterprises, such as Yahua Glass, Jinri Oil Industry, etc., are not far behind in brand striving, all of which have made plans to strive for brand products and set the goal of improving quality. In the process of striving for products, we should pay attention to quality infrastructure, strengthen the construction of standardization system and measurement guarantee system, and lay the foundation for quality improvement. Song He Grain Liquid, Zhiyuan Sausage and Li Er Xiao Mo Sesame Oil have successively won the title of famous brand products in Henan Province. Many small enterprises are also actively involved in brand building. They started with product quality control, strengthened production process control, paid attention to front-line personnel training, strictly standardized quality inspection, and strengthened product factory management, which promoted the improvement of product quality in an all-round way and contributed to the overall improvement of product quality in the county.

Strengthen brand protection. Brand building is a whole project, which requires all departments to perform their duties and cooperate closely. Quality supervision departments conscientiously implement the market access system, product quality supervision and spot check system, and increase source supervision; Industrial and commercial departments should strengthen market management and maintain market economic order; The food and drug supervision department ensures the safety of people's diet and medication; The agricultural sector should strengthen the safety inspection of agricultural products, promote agricultural standardized planting and breeding, and improve the quality of agricultural products; Strengthen quality and safety work in engineering, environment and other fields, and strictly guard against? Bean curd residue? The project endangers people's lives and property, strengthens energy conservation and emission reduction, and improves the quality of ecological environment; Township governments conscientiously implement the responsibility of territorial management and actively cooperate with functional departments to perform their duties; Discipline inspection and supervision departments actively perform their supervisory duties, resolutely correct the phenomenon of inaction and chaos, and seriously deal with dereliction of duty. At the same time, strengthen public opinion propaganda, formulate detailed publicity and reporting plans, give full play to the role of news media, and conduct in-depth and comprehensive publicity and reporting on brand creation; Carry out legal popularization activities, adhere to the popularization activities of quality regulations such as sending the law to the countryside, sending the law into the factory, and displaying famous products; Standardize the market, carry out anti-counterfeiting activities to protect famous products, and form an atmosphere of protecting famous products and cracking down on counterfeiting in the whole society.

Cultivate brand reserve forces. ? Twelfth Five-Year Plan? During this period, brand building is still the key project of our economic development. The key to the implementation of this project is to cultivate more influential brand reserve forces. Cultivate agricultural demonstration brands based on large agricultural counties to provide technical support for agricultural development and farmers' income increase. At present, the construction of Guantang provincial demonstration base for improved wheat breeding and Zhiyuan provincial standardized breeding base for pigs has been started. Based on a strong tourist county, cultivate famous tourist brands in eastern Henan and enhance the popularity of Laozi's hometown tourist area. Strengthen the standardization of service in tourist attractions, make the cultural tourism industry bigger and stronger, and promote the healthy development of tourism in Lu Yi. At present, the standardization construction of Laozi's hometown tourist area has been fully started. Stand up? The country of wine? Strive for famous liquor and promote the sound and rapid development of Lu Yi liquor industry. At present, the national regional liquor testing center under comprehensive construction will provide technical impetus for the development of liquor industry in Lu Yi. Stand up? Hometown of tail hair? Build a provincial quality inspection center for tail hair, build more brands of tail hair products, and promote the tail hair industry in Lu Yi to become bigger and stronger. The provincial tail hair quality inspection center, which has been put into use, is providing technical support for Lu Yi tail hair processing enterprises to strive for the brand of tail hair products.