Human resource learning: how to write a good company profile

Many of our HR may think, then this is not simple, just write all aspects related to the enterprise directly; Others may also think that a corporate profile is so concerned? Why don't you write a few words? Job seekers are interested in the position. What does it matter how well the company profile is written? If you really think so, I'm sorry, you may miss a group of excellent candidates. Because, with the increasingly mature recruitment and employment market, job seekers will not only pay attention to the job itself, but also comprehensively consider information that seems to have nothing to do with the job, such as corporate environment, corporate culture, team atmosphere, development space and welfare benefits, and this proportion is increasing year by year in recent years. In the case that job seekers can't directly contact the enterprise, the enterprise profile is an advertisement to shape the enterprise image and brand, which presents the enterprise three-dimensionally to job seekers through text description. The quality of the enterprise profile will directly affect the image of the enterprise in the eyes of job seekers, because everyone knows that the first impression has a great influence on individuals. At the same time, the company profile has also played a role in impressing job seekers, attracting and strengthening job seekers' willingness to work. What aspects and how to introduce the enterprise will help to improve this attraction. These are all things that HR should consider, so the enterprise profile is actually not simple. To some extent, the recruitment information of enterprises is the advertisement of enterprises, and it is the first bridge between enterprises and job seekers. The first impression left by the recruitment information of an enterprise will greatly affect the job seeker's perception of the enterprise and the position. Therefore, in order to facilitate job seekers to fully understand your company, you can introduce your company from the following six aspects. Of course, you can also add or delete the following elements according to your own situation. (1) background: such as the company's establishment time, place, enterprise nature, enterprise scale, development history, etc. (2) Service areas: such as the company's business scope, product types and characteristics. (3) Development status: such as the current development stage, achievements and honors of the company. (4) Business philosophy: for example, some ideas and measures of the company in business management. (5) Corporate culture: For example, what corporate culture and values the company advocates. (6) Welfare benefits: If the company mainly provides welfare benefits, such as bonuses, subsidies, insurance, housing accumulation fund, etc. How do I write a company profile? 1, the content should be objective and true, which is the first principle of writing a company profile. Enterprises must ensure that the content is objective and true when writing enterprise profiles. Fabricating facts, which are seriously inconsistent with the facts, can attract job seekers when recruiting, but when job seekers find that the facts are quite different from what they knew at the beginning, it will easily lead to the loss of personnel, thus wasting the recruitment resources of enterprises. 2. Write the company profile sincerely, and don't copy it. When writing a company profile, please don't copy and paste the profiles of other companies directly online for convenience, and make minor changes as company profiles. To tell the truth, this "universal version" of the enterprise profile can not highlight the advantages and highlights of the enterprise itself, nor can it make job seekers feel the sincerity of your company's recruitment and leave a deep impression on them. In fact, it is not difficult to write a company profile. You just need to show what the job seeker wants to know and what you want to tell the job seeker, and beautify and package it appropriately.