Nie Yunchen, founder of HEYTEA

Nie Yunchen, founder of HEYTEA, is Chinese, Han nationality, founder of HEYTEA, and graduated from Guangdong Vocational College of Science and Technology.

On May 12, 2012, Heytea started its business on Jiuzhong Street, Jiangmen City, Guangdong Province. Within 5 years, it opened branches in Guangzhou, Shenzhen, Shanghai, Foshan, Dongguan, Zhongshan and other places.

Current positions: Chairman of Shenzhen Meixixi Catering Management Co., Ltd., General Manager of Shenzhen Heytea Investment Co., Ltd., and Chairman of Shenzhen Heytea Enterprise Management Co., Ltd.

In February 2017, Heytea opened its first store in Shanghai People’s Square. In the following month, there was a record of “hundreds of people queuing up for hours to buy a cup of milk tea, and on-site scalpers increasing the price.” resale” record. Heytea has become a social symbol for young people and has fully invaded their lives.

Nie Yunchen’s personal experience:

In 1991, Nie Yunchen was born in an ordinary family in Jiangxi. In junior high school, he followed his parents to Jiangmen, Guangdong.

This relocation had a great impact on him. In the booming city of Guangdong, he planted the seeds of entrepreneurship in his heart while he was still in high school. He wanted to be like an unsheathed sword. The shopping malls are running wildly.