Tesla’s accident rate is so high, why is its domestic sales still very good?

Tesla’s stock price is US$677.02, which is approximately RMB 4,444. It has fallen a lot compared to its peak price of US$1,000, but it is still the largest car brand by market value. As a pioneer in new energy vehicle manufacturing, Tesla has a relatively broad user base in the industry. According to the latest data released by Vans, Tesla sold more than 35,000 vehicles in March, a year-on-year increase of 207%. But what is inconsistent with the ultra-high prices is the after-sales service that does not admit that frequent failures and deaths are quality problems.

According to incomplete statistics, more than 10 incidents have been on the hot search list just because of Tesla accidents. The more typical one is that on December 30 last year, a Tesla model 3 suddenly lost control in front of a hotel in Hangzhou. After hitting the glass curtain wall of the hotel, it rushed into the hotel service desk and stopped. Another accident involved an experienced driver from Wenzhou. After driving a Tesla model 3, he hit more than 10 cars and stopped. The driver was also seriously injured. Tesla's official answer stated that there was no problem with the vehicle. But there are more than just these two accidents. A car owner in Anyang was unable to apply the brakes, a driver in Hainan lost control of his brakes, and a Tesla charged and threw a pot on the power grid, etc. So, why do Tesla’s sales increase every month despite frequent accidents? Affected by the epidemic, all walks of life have been affected, but Tesla does not seem to have stopped expanding.

According to incomplete statistics, the growth rate of Tesla centers in China. With the expansion of its experience center, Tesla has also recruited many sales personnel, that is, product experts, in China. In addition to school recruits and school interns, this product expert also has more mature sales personnel from traditional automobile sales companies. The increase in sales staff ensures that Tesla has enough human resources to complete the training of the market to complete the single job of the car. After the expansion of the experience center and the recruitment of sales staff are completed, Tesla will conduct a week-long training for the new recruits. According to relevant sources, education is centered on Tesla product culture and sales technology.

Through long-term and intensive education, the sales staff recognized the company culture, and through various evaluations, relevant people who could not recognize Tesla’s Chinese culture were eliminated. A large number of sales strategies that divert contradictions are used in sales technology to weaken accidents and pot accidents, and focus on introducing psychological tactics to introduce kindergartens, so that consumers ignore accidents. Tesla has frequent accidents, but sales are increasing instead of decreasing? Te understands why the car is deep. Although it is advocated that there are no performance requirements in recruitment and training, the actual situation is that after the actual work begins, each store starts to compete for business, and store managers and supervisors actually exert pressure on sales staff such as high invitation volume, phone call volume, debugging volume, and transaction volume. .