Informatization integrates the service industry and paves the way for the service industry.

There are always friends in the south complaining that the service level of the catering industry in the north needs to be improved. Although I am always dissatisfied, once I have the opportunity to see the service in the south, I still can't help but admire it secretly. In fact, in addition to catering, a number of industries such as transportation, logistics, tourism, wholesale and retail have also become advantageous service industries in Guangdong and other places.

Guangdong's service industry is first-class in the country, which is the knowledge in the minds of people who have been to Guangdong. Nowadays, the development of service industry in Guangdong Province has developed from simple infrastructure to relying on information technology to improve efficiency.

To this end, Guangdong Province put forward: "During the Eleventh Five-Year Plan period, the development of service industry in Guangdong Province should be accelerated in an all-round way, the structure should be gradually optimized, and the innovation ability should be further enhanced. The added value of service industry will account for 45% of GDP by the end of the Eleventh Five-Year Plan period. By 2020, the added value of the service industry will account for about 50% of GDP. "

Achieving the above goals means that Guangdong's service industry has basically reached the development level of moderately developed countries, and has become the main driving force for the province's economic development, forming a socialized service system based on Guangdong, serving the whole country and interacting with Guangdong, Hong Kong, Macao and ASEAN. Guangdong's small and medium-sized enterprises account for the majority, and it is difficult to keep up with informatization. How to integrate various sectors and form a platform effect has become a top priority for Guangdong Province.

Transforming traditional transportation with information technology

"10 minute 5 1 minute, the number of cars on the network is 14560, and 7,456 passengers have been carried; The number of the stalled vehicle is 2014; There are 3,063 off-line vehicles ... "In front of the big screen of the Guangzhou Traffic Information Command Center, the monitoring personnel of the Guangzhou Municipal Transportation Commission are closely monitoring the real-time operation of taxis in Guangzhou.

In the past, Guangzhou has always adopted an extensive and loose management model for taxis. Now, through this system, you can know everything about traffic anytime and anywhere.

There are nearly twenty thousand taxis in Guangzhou. The huge number of taxis has caused endless problems such as difficult management, low utilization rate and poor anti-theft ability. However, after the full implementation of Guangzhou taxi positioning and dispatching system, the comprehensive management ability of vehicle operation has been greatly improved.

According to the relevant person in charge of Guangzhou Municipal Transportation Commission, the intelligent transportation platform of Guangzhou Traffic Information Command Center includes taxi integrated management system, bus integrated management system and dangerous goods transport vehicle integrated management system. The operation of nearly 20,000 taxis, 5,000 buses and 2,000 dangerous goods transport vehicles in Guangzhou can be displayed on the big screen in real time. Monitoring personnel can click on the icon of the online vehicle at will to display the driver's name, address, contact information, ID number and other information. With the help of this platform, the command center can monitor the vacancy rate and driving route of taxis, buses and dangerous goods vehicles at any time, and manage online vehicles scientifically and efficiently.

Through the data collected by the mobile communication GPS network, we can master the information of each taxi in detail, such as which company they belong to, who is the driver, how many idle mileage, how many heavy mileage, how much income per day, whether there are violations and speeding alarms, and even how many times the driver stepped on the alarm throttle can be recorded and saved.

"In the past, more than 400 taxis were robbed in Guangzhou every year, almost every day. But since the system was installed three years ago, there are only one or two robberies a year now. We told the driver to pay attention to personal safety because the vehicle can be retrieved through the system after being robbed. " The relevant person in charge told the reporter, "Because the vehicle will report to the police immediately after being robbed, the public security department can deal with it immediately, and roughly determine the position of this vehicle through the mobile phone positioning system, which is of great help to quickly find the robbed vehicle and rescue the driver.

The system not only greatly reduces the incidence rate, but also provides safety guarantee for drivers. Many places that drivers were afraid to go before are now unimpeded. "

In addition, the system also has the function of electronic payment. In many places, taxi drivers are very resistant to customers paying by credit card, because without the support of mobile communication system, drivers have to go to gas stations to deduce the charge amount of the meter, which is very inconvenient after a few days. However, this problem has long been solved in Guangzhou. As long as passengers use the Guangzhou bus card "Yangchengtong" to swipe their cards in the taxi, the money can be immediately credited to the driver's account. Drivers will not only resist customers swiping their cards, but also avoid the trouble of changing money.

It is worth mentioning that these taxis equipped with intelligent traffic management systems run on the road every day, forming sensors all over Guangzhou. Through the vehicle speed information, we can know the road conditions in Guangzhou. "With this system, when citizens call to inquire about the route from A to B, they can not only know the specific route, but also accurately know the speed and possible time of this road." The staff of the Guangzhou Municipal Transportation Commission said.

Through the intelligent system, Guangzhou Traffic Command Center can also provide more other services for taxis. "For example, there are many foreign tourists during the Canton Fair. We not only have to schedule traffic, but also provide some language translations. " The relevant person in charge said: "Many taxi drivers report that they are not afraid to understand English. As long as you turn on the microphone and let the passengers communicate with the background call center, you can talk directly and tell the driver where the guests are going and what are the requirements. "

Electronic port

Solve logistics problems

As a major logistics province in China, in 2007, Guangdong's freight volume was164,983,440 tons, and its freight turnover was 4310.67 million tons/km. Logistics industry is an important link to enhance Guangdong's competitiveness, and the construction of logistics informatization in Guangdong Province has achieved certain results. However, it still faces many problems.

In the past, the average turnover period of the same batch of goods in Guangdong was 35 ~ 45 days, but in developed countries, it only took 10 day. On the one hand, because the logistics infrastructure is relatively backward, the whole transportation process takes too long; On the other hand, information blocking and long transmission time are also important reasons. "To shorten the gap with developed countries in logistics level, we must make a breakthrough in information enjoyment. Electronic ports have played a vital role. " Suo Youli, deputy manager of Guangzhou Electronic Port Business Development Department, said.

Guangzhou electronic port is one of the basic and key projects to develop modern logistics in the macro-construction of Guangzhou electronic port. Under the guidance of the State Electronic Ports Committee and the General Administration of Customs, this project is a platform jointly built by Guangzhou Customs, Huangpu Customs, Guangzhou Maritime Safety Administration, Guangzhou Border Terminal and other relevant units to give full play to their respective business and technical advantages, with the goal of becoming the only logistics information processing platform for large-scale customs clearance at ports in Guangzhou.

Suo Youli told reporters that the electronic port is a symbol of modern trade, which can effectively improve the efficiency of administrative management, simplify the import and export procedures of enterprises, and truly realize the "one-stop" service of the government to enterprises. In particular, the transformation of traditional working mode has promoted the improvement of customs clearance efficiency and business standardization level, adapted to the needs of rapid development of customs business, and brought not only the electronization of customs business, but also the development of the whole logistics.

Guangzhou electronic port focuses on foreign trade import and export customs clearance and domestic trade logistics activities, realizes the electronization, networking and digitalization of the whole logistics process, and forms a regional electronic platform with strong operability and convenience for all sectors of society. On the basis of serving the economic and social development of Guangzhou, we will gradually promote the application scope and promote cross-regional cooperation of electronic ports. Taking the construction of seaport community and airport community as a breakthrough, we will gradually expand to railway community and highway community to realize the full coverage of logistics supply chain and social logistics. Taking customs clearance at ports as a breakthrough to serve domestic logistics and international logistics.

At present, the physical platform of Guangzhou electronic port has completed all the construction work, and the distributed authentication system of China electronic port has been successfully deployed to Guangzhou. The system effectively meets the application and development needs of electronic port business at present and in the next few years in terms of security, stability and processing performance. Focusing on customs, inspection and quarantine, maritime affairs, border inspection, ports and airports, and taking resources integration, process integration, application integration and data integration technology as means, a customs clearance integrated logistics information and service platform with good interaction between port units and users was initially formed.

Guangzhou Electronic Port can easily connect with enterprise systems without large-scale transformation, and has a special electronic data exchange platform and a large number of data exchanges, which reduces the project implementation cost. It has realized customs clearance, logistics business, online consulting service, information release and other services. "One single report and multiple reports" and "one card management" improve efficiency.

It is understood that there are more than 20,000 electronic port access enterprises of Guangzhou Customs and Huangpu Customs, and Guangzhou Maritime Safety Administration and Guangzhou Border Inspection Station have promoted and applied the system to more than 20 shipping agencies in Guangzhou, accepting applications for entry of international sailing ships and inspection of import and export ports for more than 20 times every day. The manifest processing system of Guangzhou Electronic Port has been extended to all shipping companies in Nansha Port Area, and the import and export containers declared to the customs every month are about 80,000 ~ 65,438+10,000 TEU, and the trend is increasing month by month. The arrival declaration system has been extended to all 15 container terminals in Huangpu customs area, and the export postal declaration system declares more than 500 pieces of international ordinary mail and express mail to the customs every day.

Since Guangzhou Electronic Port was officially opened in March 2004, customs, maritime affairs, border inspection and other departments have made full use of the service system of the electronic port to facilitate enterprises to carry out business, effectively improving the efficiency of customs clearance in Guangzhou and saving the cost of enterprises. "Taking the shipping company as an example, after using the customs clearance system for inbound and outbound ships at Guangzhou Electronic Port, the declaration process for each ship can save 3-5 hours. According to the calculation of 30 ships per month, it can save 90- 150 hours and save a lot of berthing expenses for users. " Suoyouli said.

Radio Frequency Identification (RFID)

Improve the efficiency of logistics service

When Wal-Mart, an international retail giant, requires all products provided by suppliers to be labeled with RFID, many enterprises are at a loss. 60% ~ 70% of Wal-Mart's procurement scope comes from the Pearl River Delta. Under such circumstances, many enterprises come to Guangdong RFID Technical Support Center (hereinafter referred to as the Center), hoping to find a suitable RFID application case. Prior to this, Dongguan Weiyida Group, one of the top 200 suppliers of Wal-Mart, adopted the RFID technology provided by the center and continued to obtain orders from Wal-Mart.

"Guangdong, as a major manufacturing and export province, accounts for 1/3 of the country's total exports. This situation makes Guangdong have an urgent need for RFID (Radio Frequency Identification Technology) and its application. " Mars, director and chief architect of Guangdong RFID Technical Support Center, said: "On the other hand, there are few large-scale enterprises in Guangdong Province, most of which are small and medium-sized enterprises, accounting for 75% or even more than 90%. The so-called mountains are all Woods. Therefore, SMEs need the help of some intermediate links and third-party platforms. "

RFID is a non-contact automatic identification technology realized by radio frequency communication, which can be widely used in logistics, manufacturing, public information services and other industries, and can greatly improve management and operation efficiency and reduce costs. As a new information technology industry cluster, RFID industry is also considered as a new growth point of national economy.

However, the development of RFID industry also faces some problems. Mars said that because many aspects of RFID, such as frequency application, need government permission, without government participation, the industry cannot develop. RFID industry is highly correlated and can be applied to almost all industries. At present, RFID has been widely used in the world, so it is necessary to keep up with the development trend of technology. In terms of technology application connection, RFID information chain interaction and * * * sharing, RFID needs to be closely linked with the application needs of manufacturing, logistics and retail, and strengthen communication and * * * sharing on the information chain.

In this context, Guangdong RFID Technical Support Center has promoted the application and development of the industry. Under the guidance of Guangdong-Hong Kong RFID task force, the center was jointly established by Guangdong Radio Monitoring Station and Zhongying Logistics Kexun Co., Ltd. The center gives full play to the support of Guangdong-Hong Kong and international RFID industry institutions, scientific research institutions and industry partners, and is a public service organization based in Guangdong-Hong Kong, facing the whole country, providing technical support and application promotion of RFID industry and promoting the development of RFID industrialization.

"The first is to become a bridge for technical exchanges between public companies, the second is to become a platform for independent public companies to exchange information, and the third is to become a pioneer and demonstrator in promoting independent intellectual property innovation and industrial application." Mars told reporters: "Since the establishment of the center, providing tailor-made services for enterprises has always been an important part of the work."

In RFID application, logistics is a very important aspect. Baogong Logistics is the "leading" logistics enterprise in Guangdong Province and the logistics demonstration base in China. A few years ago, RFID applications were widely tested here. In 2005, RFID hardware equipment was initially installed and tested in Baogong Nangang Logistics Base, and the reading accuracy reached 95%. "In the process of logistics entering and leaving the warehouse, using RFID to automatically read bar codes instead of manual scanning can improve the efficiency by about 90%." Mars said, "When taking inventory in a warehouse, installing a reader on a forklift to take inventory of a 6,000-square-meter warehouse can save at least half the manpower and improve the efficiency by 85%. Because RFID can accurately track every item, it also helps to reduce the damage rate of goods in logistics and the shortage rate of goods in retail. "

Mars revealed that RFID will be widely used in Guangdong transportation industry in the future. At the ninth meeting of the Guangdong-Hong Kong Cooperation Joint Conference in 2006, it was decided to initially realize the application of RFID technology in Guangdong-Hong Kong logistics, entry-exit inspection and quarantine, electronic ports, e-commerce, intelligent transportation and other fields in 2007. To this end, the center issued the "Kuaiyitong Yuetong Card" in cooperation with Hong Kong Kuaiyitong Company. With this card, Hong Kong vehicles can complete payment on expressways in Guangdong province without stopping. At present, the center and Hong Kong Autotoll Company are working hard to push the application of Autotoll Yuetong Card to airports and customs.