Finally! After Alibaba, Meituan is also suspected of monopoly because of "two choices"

Earlier this month, Ma Yun's Alibaba received a "sky-high price" ticket of 65.438+0.82 billion yuan, which is also the most expensive antitrust ticket in China at present. Just as netizens were still discussing the next company under antitrust investigation, this afternoon, Meituan was also put on file for investigation because of "two choices".

In the "Hundred Regiments War" in previous years, Meituan's take-out finally won through non-stop take-out subsidies, becoming the largest take-out company in China, with a market share as high as 67%. However, the wool is on the sheep. Since the consolidation of Meituan's position in the field of take-away, Meituan has not only stopped issuing take-away subsidies, but also started to increase the take-away price and delivery fee. This is understandable. After all, most internet companies are doing this routine. First, they subsidize to stabilize the market, and then raise prices to make profits. What really makes people sneer at is that the US Mission allows businesses to "choose one from the other".

Basically, everyone who has done take-out knows that if you want to join the US Mission, you can't enter other take-out platforms such as Hungry, or the US Mission will improve your success alone. However, after the merchants settled in the US Mission, the US Mission still tried to improve the drawing rate. The percentage of take-out orders of Meituan increased from 8% at the time of initial subsidy to 23%, and reached 30% at the highest level, which caused dissatisfaction among many businesses. There is also news that merchants and catering associations have boycotted the US Mission. Last year, Guangdong Food and Beverage Association issued a "Joint Negotiation Letter of Guangdong Food and Beverage Industry to Meituan Takeaway", accusing Meituan of being suspected of monopoly, with orders as high as 26%, which was unbearable for merchants.

However, there is no retreat for merchants to choose to settle in the US Mission, either facing limited stores, no business to do, or facing a high success rate. Of course, most merchants finally chose the latter, which also led to the price increase of many takeaways, and ordinary consumers could only eat more expensive takeaways.

After tasting the sweetness of takeaway, Meituan seems ready to apply this model to a new business-community group buying. As an "emerging" industry, community group buying is actually a very simple model. First, attract users with subsidies. When the number of users is large enough, the market of traditional vegetable vendors will be compressed or even seized. At this time, if you catch the user's US group, you can sit on the ground and start the price. After all, traditional vegetable vendors are overwhelmed, and users can only tolerate the price increase on the US Mission.

Of course, this "emerging" industry, which has no scientific and technological innovation and is not conducive to the people, will only have an impact on more roadside stalls. The People's Daily also named companies that do community group buying "should have more responsibilities, more pursuits and more scientific and technological innovations". However, the US Mission did not seem to be persuaded, and it is still in full swing to carry out community group buying. Wang Xing, the founder of Meituan, even ridiculed Huawei when it launched a driverless car. "Tesla finally met an opponent with the same technical strength and flickering ability."

In fact, Meituan was fined 520,000 yuan for abnormal competition on 20 17; 20 18 was fined 250,000 yuan for allegedly misleading and forcing users to shut down products or services of other operators; In April this year, he was fined 6,543,800 yuan for unfair competition. However, these fines can only be a drop in the bucket for the US Mission with a profit of 4.3 billion yuan in 2020. But today, the US Mission is suspected of monopolizing the investigation, which may give the US Mission a good reflection.

Excuse me, who do you think should be investigated next?