New Idea Interactive’s company profile

New Idea Interactive Advertising Co., Ltd. (CIG) was established at the end of 2002. It is headquartered in Beijing and has branches in Shanghai, Chongqing, Guangzhou, Nanjing, Wuhan, Changchun and other places, with nearly 500 employees. With many years of rich experience in full-service online marketing, CIG has become one of the largest full-service online marketing agents in China.

With 10 years of full-case agency experience in Internet digital marketing, New Idea Interactive has won a good reputation in the industry. It has now become the winner of the China Classic Communication Tiger Roar Award, Golden Mouse Internet Marketing Competition, Golden Network Award, and Jinrui Marketing Award, China Innovation Marketing Award, Times Chinese Advertising Awards, Social Network Marketing Golden Bee Award and many other professional competitions in the digital, advertising and marketing industries.

CIG is a wholly-owned subsidiary of Bitauto. In November 2010, Bitauto was officially listed on the New York Stock Exchange (stock code: BITA), becoming the first domestic automotive Internet company to be listed.

The era of mobile Internet is an era that reflects tolerance of different personalities and requires close collaboration. The advertising agency of the future must be an inclusive and collaborative organization. This is Xinyi Interactive’s definition of a marketing service company in the digital era.

With the advent of the era of experiential marketing economy, the consumption behavior patterns of more consumers have changed, and their consumption patterns have become more independent and personalized. Therefore, the experiential marketing model will become the dominant force in the future market. , strengthening in-depth interaction with consumers will be more conducive to promoting consumption.

With its rich experience and advanced theories in the field of Internet digital marketing, New Idea Interactive has been invited to serve as judges in many domestic professional awards, including: China Effie Awards, Times Chinese Advertising Awards, China Classic Communication Tiger Roar Award, Golden Mouse Internet Marketing Competition, Social Network Golden Bee Award, Jinrui Marketing Award, China Innovation Marketing Award, Jinyuan Award, Golden Network Award, and China Automobile Overall Rating List, etc.

In addition, the core managers of Xinyi Interactive actively engage in academic sharing and exchanges with colleagues in the industry. They are currently members of the Board of Directors of the 21st Century Marketing Omni-Media Communication Platform, expert members of the Internet Marketing Working Committee, and members of Effie CHINA's "Creativity" Executive director of "Economy" magazine, director of China Advertising Network, special marketing consultant of Sohu, etc.

CIG’s positioning: Smart car marketing value partner