Books are everywhere.

Publishing House: CITIC Publishing House

ISBN:97875086329 19

Publication date: 2065438+April 2002

Format: 16

Page number: 1

Version: 1- 1 Everywhere-Changes and challenges faced by enterprise management in the era of social media. This paper expounds how to use digital strategy to improve the management, marketing, service, innovation mechanism and human resource management of the company, such as giving full play to the role of social media, actively tapping and utilizing the collective wisdom of consumers and users, and providing ideas for improving the R&D and production of enterprise products. Through social media, you can promote the development of enterprises, improve the working ability of employees and win the support and trust of consumers.

Readers: enterprise managers, entrepreneurs, media people, public relations advertising industry practitioners. Everywhere-Changes and Challenges Faced by Enterprise Management in the Social Media Era

Chapter I Social Enterprises: New Competitive Advantages

The most competitive place of social enterprises is that they can adopt the strategy of customer participation in business in time, and get first-hand feedback from consumers who actively participate in company management, buy company products, enjoy company services and even have close relations with related industries.

Chapter 2 Comprehensive digital commerce Strategy: Who Do You Affect?

In the era of digital media, every move of an enterprise is the center of the stage. Whether enterprises realize it or not, more and more people have begun to exercise the right to supervise and discuss the behavior of enterprises. Discussions about enterprises may be initiated by consumers, and then spread rapidly among them, and then spread to shareholders and even the whole society. It takes a long time for these arguments to attract the attention of businessmen and media relations experts, because these discussions are conducted through different social channels, rather than at the time and place designated by a media organization.

The third chapter is to enhance the social ability of enterprises: everyone is the spokesperson of enterprises.

The marketing department is no longer the only "voice" to manage the company's brand. Professionals in all departments of the company will eventually form the "voice" of the company, and together with the "voice" of shareholders at different levels, these factors will shape and influence the brand of the company. It is precisely because of the participation of many factors that the scope of responsibility involved in managing corporate brands is broader and the content of management is more complicated.

Chapter 4: Open culture: How does social media affect leadership style?

To achieve real success, the company's efforts in customer-oriented management should not be limited to the official organizational level. Instead, the entire value chain of a company must work together. In the value chain, including the end users of products or services and other companies as part of the product supply chain, social media provides tools for each link in the value chain to keep in touch with their own customers.

Chapter 5 redefines marketing: all activities around customers.

When we open our eyes, we realize that the network has changed from a place to find information to a place to share information, from a place to ingest content information to a place where every user can speak freely and actively participate. These changes have completely subverted the traditional roles of marketing, corporate media, sales and customer service.

Chapter six interests users: interaction and dialogue.

As we all know, it is very important to interest users. Content plays a central role in this process, and its value lies in realizing dialogue and communication. Communication is the basis for customers to establish a relationship with the company and decide to buy products, and it is also the key for the company to retain customers, let customers support and promote brands.

Chapter VII Innovation: Keep open, speed up and rely on the public.

In the traditional sense, organizational innovation is mainly an isolated behavior, a closed loop-from internal planning to testing, to the final product release or the implementation of new services. Today, this model has been broken. We understand that isolation is the biggest obstacle to innovation. In order to meet challenges and generate new ideas, we need to communicate with people who have different views.

Chapter 8 Strategy Implementation: Linking Everyone.

The participation of employees in the decision-making process will have an additional impact. When employees personally conceive, form and evaluate ideas, they will invest more in implementation. At the same time, they will be more sensitive to the company's strategic prospects and can better decide which projects and activities are more promising.

Chapter 9 2 1 century working environment: recruitment methods in social times

For a long time, internal recommendation has been the key to recruitment. Many companies encourage employees to recommend suitable candidates and give them material rewards. Employees can transmit potential work information widely and synchronously through personal networks, and this form of social media accelerates the process of employee recruitment.

Chapter 10 Next Step: The Future of Social Enterprises

Internet has closely linked enterprises and users, and its influence has penetrated into all levels of enterprises. Successful social enterprises will form a comprehensive digital strategy with the expansion of social capabilities. This strategy is not formulated in a corner office behind closed doors, but is implemented from top to bottom; On the contrary, it will flow from the bottom up and advance in parallel throughout the enterprise.

Definition of words: everywhere