Releasing the potential of the industrial Internet platform, Tubatu helps high-quality development of the industry

The pattern of consumer Internet has been set, and the era of industrial Internet has begun.

The Internet has penetrated into various industrial fields. Technologies such as the Internet, cloud computing, big data, Internet of Things, and artificial intelligence are constantly integrating with industries such as manufacturing, medical care, transportation, energy, and education. New models and new business formats are constantly emerging. Emerging, business model and development model innovation and iteration are accelerating, the value of the industrial Internet is rapidly emerging, and development potential is gradually being released. The same is true for the home improvement industry.

Tubatu fully empowers the development of the home decoration industry through five major engines: traffic intelligent matching engine, content recommendation engine, supply chain engine, word-of-mouth engine and digital infrastructure engine. In terms of industrial standardization construction, Tubatu has promoted the further transformation and development of the home decoration industry towards digitalization through foreman training and decoration enterprise training.

Focus on industrial standardization construction to drive talent employment and entrepreneurship

Internet home decoration is a trillion-level market, and giants also want to enter the market to get a piece of the pie, but the chosen track Not quite the same.

Tmall Home Decoration and Jingdong Home Decoration both focus on establishing traffic shopping guide platforms. They are not responsible for dispatching orders. Customers choose home decoration service providers for communication based on their own preferences; Together Decoration Network and Quilt Home Decoration are mainly self-operated Home decoration companies use online marketing to divert traffic to their own decoration teams and directly provide decoration services; Kujiale mainly provides products and services including design tools and management software to home decoration service providers.

Different from the above-mentioned enterprises, Tubatu mainly focuses on the industrial Internet platform business. It relies on the Internet and big data technology to connect home improvement service providers and owners in an online and intelligent form, from information From multiple perspectives such as recommendations, transaction guarantees, quality supervision, and evaluation feedback, we provide participants in the home decoration industry with full-process services that penetrate into all aspects of home decoration.

Since 2020, Tubatu has launched project manager certification training courses, that is, foreman certification training courses. So far, many courses have been held. The venue includes first-tier cities such as Beijing, Guangzhou and Shenzhen, and also covers thousands of decoration companies in new first-tier cities such as Chengdu, Xi'an, Nanjing, Hangzhou, Suzhou, Dongguan, Tianjin, and Zhengzhou.

In the decoration process, the foreman plays a very important role and is an important implementer of the decoration process. In Tubatu's home ecosystem, the foreman is the connector of the ecological closed loop and can improve reputation through the implementation of standards. Tubatu’s advantages in traffic, technology, supply chain, content, etc. can also truly empower the foreman.

“Through intensive training, interactive communication, professional assessment and other trainings, we help the delivery partners of installation companies to carry out standardized construction, civilized construction, and quality construction, and ultimately provide users with satisfactory product delivery services.” According to Tubatu insiders, the purpose is to improve the standardization and service upgrade of the home decoration industry through foreman certification training, and improve the decoration experience of decoration users.

In addition, Tubatu Home Ecological Research Institute has carried out online or offline training for tens of thousands of traditional decoration companies in the past five years, allowing decoration companies to gain "Internet benefits" from Tubatu training courses. Gene”, thereby embarking on the road to transformation.

Technological innovation empowers reconstruction and builds industrial "barriers"

The essence of the Internet is nothing more than two points: the first is to break the barriers of information and connect everything. The second is to reconstruct the industrial ecology and completely maximize efficiency. The home decoration industry cannot rely solely on the logic of the consumer Internet, but must also have industrial Internet thinking.

This is mainly because the home decoration industry not only needs to be guided by online traffic thinking, but more importantly, offline delivery. This heavy model determines the strong dependence on word-of-mouth in the home decoration industry and the importance of industrial Internet thinking.

In this regard, Tubatu’s solution is to build infrastructure: the first infrastructure: a digital system covering the industrial chain; the second infrastructure: a multi-level supply chain system, consisting of Use the Internet to reconstruct the industry from point to point, from light to heavy.

On this basis, four major barriers including "brand barriers, data barriers, collaboration barriers, and technical barriers" have been gradually formed.

As of December 31, 2020, Tubatu has cooperated with more than 110,000 decoration companies, and its business covers more than 300 cities in China. On November 19, 2020, Tubatu announced a comprehensive upgrade of the “Decoration Warranty”. The new guarantee system covers guarantee measures such as decoration first and payment later, third-party quality inspection, construction accident insurance, genuine auxiliary materials, online budget review, accompanying signing and new house acceptance. Compared with the previous "fund security guarantee" and "project "Quality Assurance" is more segmented and directly addresses the pain points of the industry.

Wang Guobin, founder of Tubatu, once said: Internet technology, like every technological revolution, changes the industry from light to serious. The longer it takes, the greater its commercial value.

From the perspective of the entire industry chain, Wang Guobin has built industrial "barriers" through Internet technology innovation and empowerment reconstruction.

As technologies represented by big data, cloud computing, and AI intelligence become increasingly mature, the impact and transformation of technology on the industry will further unfold. Tubatu applies technology to all aspects of decoration to improve the efficiency of design, construction, supply chain and other aspects, and empowers decoration companies with these technologies to make up for their disadvantages in data, technology, etc., thereby Optimize the home decoration process and improve the efficiency of decoration companies. It is enough to show that Tubatu attaches great importance to technology and is determined to promote the digitalization of the industry through technology.

Two-way drive for the integration of production and consumption

The Internet follows the development path of information-commodities-services in its development process. If home decoration wants to rely on the Internet to get out of the predicament, it actually needs to achieve information The digitization of goods - the digitization of goods - the digitization of services, and finally the digital integration of information, goods and services.

At this time, the role of the tools and systems used in the Industrial Internet can be more clearly demonstrated.

Wang Guobin, founder of Tubatu, once said, “When the Industrial Internet digitizes and onlineizes the production process, if the Industrial Internet and the Consumer Internet can be connected, users can see the entire production process. , will undoubtedly increase the trust and reputation of users. When we further make the industry more transparent and enhance user trust, the industry will make changes to its production methods and flow methods."

In recent years, Tuba. TubaTu has been developing towards the integration of consumer Internet and industrial Internet. After more than ten years of intensive cultivation, Tubatu has gradually upgraded to an ecological platform that deeply integrates consumer Internet and industrial Internet.

The consumer Internet may pave the way for the industrial Internet. If in the home decoration market, this company has not been born for long, and it advertises itself as the home decoration industry Internet, there is a lot of room for deception. Just like the largest self-operated e-commerce company in China, its early development was based on C-side users. Through the accumulation of consumption big data pool, it gradually empowered B-side to upgrade C-side consumer services. The same is true for Tuba Rabbit, but it is different.

Tubatu also started from the C-side. Later, it was discovered that the home decoration consumer market requires supply chains, etc. Only by working together with many companies in the ecosystem can data precipitation be realized and merchants be promoted to market supply. side reform to truly achieve the purpose of efficiently improving the user experience of the platform.

In addition to standardizing Internet products and services on the C-side, Tubatu also uses technology-driven, business model innovation and other methods to enhance the relationship between business partners and Tubatu. The seamless linkage of the Rabbit platform ultimately forms a commercial synergy. The process of integration is a true reflection of the integration of home decoration consumer Internet and industrial Internet.