What kind of innovative realm do you think the founder of DJI company belongs to?

Wang Tao, the leader of civil UAV: Do not forget your initiative mind is ambitious.

20107:48 on May 26th Source: Xinhuanet.

Pure white "X"-shaped fuselage, four fast-rotating propellers and a mini camera hanging on the abdomen-this is the aerial drone with the highest "appearance rate" in the world. It once appeared in popular TV series and even made headlines because it broke into the lawn of the White House, but more significantly, rescuers recently used it to participate in the rescue work of Nepal earthquake and aerial photography of disaster.

The unmanned aerial vehicle (UAV) developed and produced by Shenzhen DJI Innovation Technology Co., Ltd. leads the global UAV technology innovation and consumption upsurge with the help of the complete technology chain independently developed, and makes the world refreshing with the wisdom of China.

Wang Tao, the person in charge of the enterprise, "post-80 s" has been surging with yearning and longing for flying.

"Don't emphasize the difficulties, but the solutions."

A red biplane propeller plane stands conspicuously on Wang Tao's desk-this is the fighter plane piloted by the ace pilot in his favorite Miyazaki Hayao movie.

Born in 1980, Wang Tao led a high-tech enterprise with an average age of more than 20 years to develop an integrated aerial drone called "DJI Phantom". The advent of 20 13 opened up a new category of "flying cameras" in electronic consumer goods, and the drone boom continues to this day.

Nine years ago, at the age of 26, he studied for a master's degree at the Hong Kong University of Science and Technology. When he founded DJI in a private house in Shenzhen, he just wanted to concentrate on the flight control technology of helicopter model aircraft.

In the following years, Wang Tao's team made breakthroughs in the core technology fields of aerial drones, such as helicopter flight control system, multi-axis aircraft flight control system, gyro stabilized pan/tilt, etc., which gradually attracted the attention of the industry.

Yuntai refers to the supporting equipment for installing fixed cameras. Because it is difficult to avoid aircraft jitter in the air, pan-tilt technology is very important to the imaging quality of aerial images. At the beginning of 20 12, DJI released the three-axis "Zenzenmunuse" tripod head at the Nuremberg International Toy Fair. "Many people are shocked, because this is the first time someone has used direct drive technology in aerial imaging technology, and we have raised the industry standard by dozens of levels." Wang Wei said.

In order to develop this "shocking" product, Wang Tao spent about three years. "This process is certainly difficult," he said, "but I still feel happy doing what I like."

The 34-year-old general manager of science and technology rejected the "suffering narrative". At the door of his office, there is a "notice for entering the door", one of which reads: "Don't emphasize difficulties, emphasize solutions". In his eyes, scientific research is not bitter, but pure happiness.

Although he is a "standard science and engineering man", Wang Tao is highly sensitive and responsive to market and user needs. Before the 20 13 phantom appeared, aerial photography of unmanned aerial vehicles required users to assemble their own aircraft and install cameras. "Genie" has achieved a high degree of technical integration, without assembly, and "flies out of the box", allowing drone aerial photography to enter the lives of ordinary people. "We are a bit like Ford in the age of automobile enlightenment," said Wang Tao. "Only by making integrated products can we open up a bigger market. We aimed at this and seized the opportunity. "

The Economist magazine listed Phantom as one of the top ten most important robot products in the world so far. Time magazine in the United States rated the Elf II product as the third among the top ten scientific and technological products in 20 14, ranking even higher than Apple's iPad Air2, iPhone6 and GoPro's HERO4 camera.

When it comes to technology, the emaciated Wang Tao seems to be "domineering": DJI, with a research and development team of more than 800 people, is independent in the complete technical chain from flight control, pan/tilt, image transmission to camera. "DJI's technical reserves in the field of aerial drones are at least two years ahead of competitors."

For example, pulling your hair: being "the first in the universe"

Wukong, Nezha, somersault cloud and hot wheels ... 80% of DJI's sales revenue comes from overseas markets, and many products have names with China cultural characteristics.

A somersault cloud flies a hundred thousand miles-these interesting names not only show the mood of Wang Tao's Top Gun, but also have some idealism and childlike innocence. The original origin of DJI legend is Wang Tao's childhood dream.

"When I was a child, I watched a cartoon called" Miss Grandpa "and fell in love with a helicopter. In fact, I had never seen a real helicopter at that time. " In high school, Wang Tao had his first helicopter model, but he found it difficult to control the model at will. "It crashed soon when flying, leaving a scar on my hand. At that time, I had a dream that I would make a fully automatic plane myself. "

From model airplane boy to the leader of R&D enterprise of civil unmanned aerial vehicle, Wang Tao feels that this dream "needs to be improved except some core technologies", which has basically been realized-"Genie" has flown to every corner of the world, with advanced technology, stable quality and fashionable design, and won the respect of users and even competitors.

In the process of overseas expansion, I often hear people say that DJI is "not like China company", which makes Wang Tao feel very complicated. "Since the reform and opening up, we have made great progress, but we have not completely got rid of the label of low price and low added value. I hope to start from me and change this situation. "

"Jobs once said,' In the final analysis, it is a matter of taste'. It is your choice whether to make large quantities of cheap goods or make some extreme products to obtain high added value. " Wang Tao is strict with products, and even the outer packaging has to "dig" the details himself.

"I hope that China manufacturing will soon become synonymous with' high quality' and' taste', which is my dream at this stage." Wang Tao said: "DJI wants to be the first in the universe. We must set the highest goal and then work hard. "

"This is a very extreme enterprising, just like pulling your hair and trying to pull it up, although it is a bit silly from a physiological point of view." Wang Tao said with a smile.

A report by Reuters in April this year pointed out that nearly half of the enterprises in the United States that have obtained permission from the regulatory authorities to use drones use products from DJI, which is far ahead of other competitors.

Robot Competition —— A way for him to talk with others.

Shenzhen, where DJI is headquartered, has always been a hot spot for innovation and entrepreneurship in China. The reporter contacted many "makers", incubator managers and officials of the Science and Technology Department here, and was often asked: "Do you know DJI?" -The story of ——DJI is constantly shared, inspiring more young entrepreneurs.

From May 23rd, the first "RoboMasters20 15 National College Student robot contest" led by DJI will compete in six cities one after another. 240 teams from more than 50 universities such as Peking University, Tsinghua and Tongji University/KLOC-0.

"Formula One can make Schumacher a superstar. Why can't our inventors and engineers have a platform to become stars? It doesn't matter if I can't be a star. I have improved my ability and become a core talent in all walks of life. This is my original intention. "

While studying in Hong Kong, Wang Tao participated in "RoboCon Asia-Pacific College Students robot contest" twice. From the first unexpected defeat because the battery was not fully charged, to the second time leading the team to the third place in Asia. Wang Tao believes that participating in the competition is an experience that left him the "deepest impression". "Not only teamwork, technology, but also persistence and team building are very helpful."

Nowadays, making "RoboMasters" a robot competition with better appreciation and higher attention has provided the same or even better opportunities for domestic engineering students and become a way for him to talk with others.

"I hope everyone can do what they like and are good at for their initial dreams, do things well, and make the world a better place on this basis." This is his "heartfelt words" to entrepreneurs.

After the company grew, Wang Tao, a "science man", spent one-third of his time on recruiting new people, one-third on management and only one-third on product development. This is tantamount to "growing pains" for technology fans.

"My technology was originally the most advanced in the company, but now compared with the new outstanding young people, I feel a little' boots'. This is also a' sacrifice' I have made since I started my business, sacrificing what I like best. " Wang Tao said with a smile. (Reporter Chen Ji, Lai)