The entrepreneurial experience of a self-made woman with tens of billions of dollars.

More and more women realize that financial freedom can not only make them realize economic freedom and give their families better living conditions, but also get spiritual satisfaction and enjoyment. Let me share with you the entrepreneurial experience of a woman who has made tens of billions from scratch. I hope you like it! Welcome to read!

0 1

Borrow connection

She comes from an ordinary family, her father works in a supply and marketing cooperative and her mother is a tailor. Her student days are no different from most people, except that she is more boyish and likes to play basketball with boys during recess. After graduating from college, she worked as a technician and an industry reporter.

Entering the real estate industry is a coincidence for Wu Yajun.

More than 20 years ago, Wu Yajun bought a house in Chongqing for the first time, with an area of about 80 square meters. As a result, the delivery was delayed by 1 year. There was no natural gas for more than a year after I checked in, so I had to cook by electric stove. At that time, the power supply was very tight, and air conditioning could not be used when using the electric stove, otherwise it would short circuit and summer would be very painful.

Not only are problems such as electricity and natural gas bothering her, but the design and lighting of the house are also very poor. There is no window in her living room, so she has to open another door for lighting. The elevator often breaks down. The master who drives the elevator goes to work according to the normal time and climbs the stairs by himself when he comes back late at night.

It was such a bad buying experience that she was reminded of Gai Lou. She said, "If I become a developer one day, it won't be so bad." Therefore, she believes that the real estate industry has great room for development.

Based on the characteristics of the newspaper industry, she gradually became familiar with the real estate field, and took advantage of the natural advantage that her newspaper was hosted by the Urban Construction Department of the Ministry of Construction and the Chongqing Municipal Construction Committee, accumulated a wide range of contacts and began to lay the foundation for entering the real estate industry.

1994, with the help of the newspaper platform, she founded Chongqing chenjia economic and cultural development co., ltd. and officially went to sea.

In the second year, the registered capital of the company increased from 2 million yuan to100000 yuan, of which Wu Yajun and her husband Cai Kui contributed 7.5 million yuan. As for where this part of the funds came from, a person familiar with the matter revealed that Cai Kui had been doing computer business in Shenzhen at that time and gained a lot from it. When Wu Yajun's business is doing well, two people work together.

It was also this year that Wu Yajun officially set foot in real estate.

Before entering the real estate industry, she worked as a technician and editor.

A bad experience in buying a house reminded her of Gai Lou.

02

Borrow a boat to go to sea

Chongqing Chenjia Economic and Cultural Development Co., Ltd. and a state-owned enterprise named Zhongjianke Industry Co., Ltd. under the Ministry of Construction and the State Science and Technology Commission jointly established Chongqing Zhongjianke Real Estate Co., Ltd., and the new company established a development strategy with real estate as the core and residential development as the main development direction. Soon, the company changed its name to Chongqing Longhu Real Estate Development Co., Ltd.

The first project she planned was Nanyuan of Longhu Garden, and/kloc-0 broke ground in April, 1997. Although she didn't have mature development experience and brand at that time, because she was good at learning and innovation, this residential project with a building area of more than 200,000 square meters was widely praised in terms of quality, greening and supporting facilities, and was rated as the first of the "Top Ten Residential Districts" in Chongqing and became the benchmark of Chongqing property market.

It originated from the bad experience of buying a house in Wu Yajun, so "being good to you all my life" has always been the concept of Longhu. Since then, Longhu South Park has become the most proud project in Wu Yajun, and it is still one of the model projects of the Group.

"As long as someone comes to Chongqing Longhu, we will take people to see this first project. Although only 1000 yuan per square meter, Longhu did not waste this 1000 yuan. Nothing will be built. " She always said.

With the successful development of Longhu South Park project, Wu Yajun has initially established the brand of Longhu.

1999, longhu xiyuan project started.

Because she pioneered the plate enclosure and model landscape of Chongqing property market, the project became a hot commodity as soon as it was born. In order to buy a house, many citizens even stayed up all night waiting in line to shake the number. Insiders recalled that "houses sold faster than vegetables".

Since then, Longhu real estate business has flourished, but China Construction Branch began to withdraw step by step. After many transfers, the remaining shares were finally transferred to Wu Yajun in June 2003.

Many people in the industry are amazed at why China Construction No.1 Bureau, which has a solid foundation, sold its shares in the first place, and most of them are amazed at Wu Yajun's "borrowing a boat to go to sea".

@ The first project she planned was Nanyuan in Longhu Garden, which later became the benchmark of Chongqing property market.

@ With the successful development of Longhu Nanyuan Project, she initially established Longhu brand.

03

Make a fortune from Chongqing

After the success of Xiyuan Project, Longhu has abundant funds. Her vision for the development of Longhu is to become stronger first, and not to expand rashly.

In 2000, Longhu began a series of brand development. Camphor forest Villa Group, Jiangbei Pedestrian Street Longhu Fengxiang Pavilion, Beicheng Tianjie and Lanhu County Villa Group are all springing up in Chongqing. Now they are the most successful high-grade residential and commercial projects in Chongqing.

Before the completion of Cinnamomum camphora Forest Villa, Longhu spent a lot of money and sent a large number of engineers and designers to the United States and Canada to study and observe North American-style villas, and gained real experience. In 2002, Zhangshulin Villa became the most exquisite and elegant North American villa in China.

Wang Shi, chairman of Vanke's board of directors, once commented: "To see authentic North American style villas, you don't need to go to the United States and Canada, just go to Longhu camphor forest."

In autumn of 2002, Zhangshu Forest was listed and sold out in June of 2003.

Then, Longhu took the lead in entering Jinkai Avenue in the northern new area of Chongqing, and developed high-end residential projects such as Blue Lake County, Flamingo, chansons and Blue Lagoon.

In 2004, the opening sale of Lanhu County Villa, located in Jinkai Avenue, North New District of Chongqing, covering an area of/kloc-0.6 million mu, was an unprecedented success, with the first-phase sales of nearly/kloc-0.0 billion. In that year, the sales of Longhu reached1.800 million.

After more than five years of hard work, Longhu has finally become the largest real estate developer in Chongqing.

In 2004, she sent an advance team to Chengdu to conduct a thorough investigation, established Chengdu Longhu Real Estate Development Co., Ltd., and developed properties such as Longhu Cuiwei Qingbo and Jinglan Peninsula. Vanke's project and its new Panlonghu Lake are separated by three thousand miles, forming a situation in which the two join hands.

In the same year, in June 5438+10, Longhu married Hong Kong Land, a fortune 500 company, and jointly invested 4 billion yuan to develop a "big bamboo forest" fashionable living community? The advertising slogan of Longhu Hecheng is "We firmly believe that the world can be changed".

Guo Jian, chief representative of the Asia-Pacific Region of Hong Kong and Land, commented on Longhu: It pays attention to product details, does not make public, and is based on long-term rather than pursuing short-term interests. The performance and product quality of Longhu are obvious to all.

Wu Yajun said at the cooperation ceremony that Longhu's ideal is to be a century-old shop. Through the cooperation with RAND Corporation, we can learn some subtle things from an international housing enterprise that has stood for more than 65,438+000 years. With a partner like Land, it is easier to gain the trust of the international community, which has advanced the timetable for Longhu to enter the international stage for several years.

To her great surprise, since they contacted Land Group in June, 5438+that year 10, more than 20 international fund managers have taken the initiative to contact Longhu, and each of them is a super financier who controls billions of dollars. In 2005, Longhu first walked out of Chongqing.

Blue lagoon West Bank, Crystal Licheng, Du Zicheng and Guanshanshui are all leading real estate markets in Chongqing.

In that year, the sales of Longhu reached 21.20 billion, which was close to 10% of the total sales of Chongqing real estate market of 25 billion. Longhu became the first real estate development enterprise in Chongqing and even the whole southwest region with sales exceeding 2 billion yuan.

After @ Longhu was well funded, she did not blindly expand, but chose to be stronger.

After more than five years of hard work, Longhu has finally become the largest real estate developer in Chongqing.

04

Husband and wife listed

In 2005, Longhu, which has been gaining momentum for a long time, began to exert its strength and expand to the whole country. In September of the same year, it won 83 mu of land in Chengdu's former electric smelting plant with 3.26 million mu, and in June 5438+February, it won Chengxi 130 mu of golden land with a total price of 350 million yuan. The total development area of the two projects is 400,000 square meters.

On February 22nd,155th round of bidding, Beijing Longhu Real Estate won the land for the second phase project of Jintai Garden in Houshayu Township, Shunyi District, with a total price of 704 million mu, from which the famous Longhu Mountain, Xiangti Garden and Xiangti Stroll grew and broke ground.

New Weekly listed Longhu as one of the top ten business cards in Chongqing, along with Xiong Qi, Jie Fangbei, Mobang and Chang 'an.

In the second year, Longhu's first project in Chengdu, "Jinglan Peninsula", became an instant hit, with an opening sale of 49 1 set, achieving sales of 362 million yuan, creating three records of the largest number of houses launched at one time, the largest number of sets sold on the same day and the highest transaction amount on the same day. The sales of Jinglan Peninsula exceeded 800 million in six months, which started the first shot for Longhu Real Estate to enter the country.

In the same year, the total sales of Longhu in Chongqing and Chengdu exceeded 3.8 billion, making it the first real estate enterprise with annual sales exceeding 3 billion in Chongqing and even in Southwest China, and once again establishing the Jianghu status of Longhu Real Estate, thus becoming the first phalanx of real estate enterprises in China.

In June 2009165438+1October 65438+September, Longhu was listed on the main board of the Hong Kong Stock Exchange.

"Even after listing, we have abundant funds, but we won't suddenly speed up our territory, because controlling risks is also a kind of persistence," Wu Yajun said. We should manage the money more tightly, because it used to be our own money, and it doesn't matter much to her whether she earns more or loses less. Now, when she takes other people's money, she will be afraid and feel at ease.

After listing, Wu Yajun and his wife's net worth has reached more than HK$ 30 billion. It is believed that she has surpassed Country Garden Yang to become the richest woman in mainland China, while Wu Yajun thinks that it is only "book wealth".

She said that China will produce the richest man, but at present it will not produce such a great organization as Microsoft, which is beneficial to shareholders, employees and mankind. Her real ideal is to become that kind of enterprise.

When Longhu was founded, she predicted that it would become one of the best real estate enterprises in Chongqing five years later and one of the best enterprises in China ten years later. Today, it seems that the predictions of Longhu have all come true.

@ In 2005, Longhu, which has been gaining momentum for a long time, began to exert its strength and expand to the whole country.

@ Longhu's first project in Chengdu, "Crystal Blue Peninsula", became an instant hit and started the first shot in the country.

05

Rutaceae from longhu

Longhu, which is now a household name, has been evaluated by the industry as: winning with details.

"She will tell you what kind of flowers and grass the soil in this land is suitable for, how dense it is, how the layers are matched, what flowers and trees can be beautiful and practical, and even how many steel bars are used." Qin, executive director of Longhu Real Estate, said.

Langlan Mountain in Longhu is the first project of Longhu in Beijing, and Wu Yajun has carefully supervised and followed up every detail of the project. Before the opening of the model area, she smashed an already built landscape and rebuilt it.

"That landscape is the waterscape in the community. I was afraid that a child would fall, so I covered it with a railing. She feels that such occlusion makes the waterscape and people unable to blend. " Sun Jing, head of the media of Longhu Beijing Company, said that Wu Yajun suggested that the railing should be removed, and then the children should go into the water one step at a time, so that even if they play in the water, they will not be afraid of falling and become a hydrophilic landscape.

So far, Wu Yajun personally interviewed all the fresh graduates and middle and senior managers of the company; Every new piece of land, she must personally field trips, look at the land in advance.

"Mr. Wu is not only careful and thoughtful in his work, but also strong in execution." Guo, who has worked in Longhu for two years and is now the marketing director of Greenland Cuigu, said that the meticulousness of Longhu can only be seen from some small things.

For example, every spring, Longhu organizes old people to climb mountains. In order to ensure the safety of the elderly, the team in charge of activities should step on the spot at least three times in the first half month before going out and make detailed plans. The plan includes: how many steep slopes there are on the road, predicting how long the elderly will feel tired after walking, and so on.

In addition, in order to keep the timely communication and execution of tasks, all staff in Longhu should keep the communication open 24 hours a day. For management, if it is necessary to turn off the phone because of flying, it is necessary to report to the competent leader before boarding, and how long it will take for their mobile phones to be disconnected.

Before the opening of the new Longhu project, in addition to product promotion, it is necessary to formulate detailed customer reception plans, such as where customers will sit, what kind of lunch to prepare for them when they are hungry at noon, and even the taste should be taken into account.

A more widely circulated story is that Lin Shaozhou, senior manager of Shenzhen Vanke, visited the Longhu model house, took off his shoes and put on slippers and entered the house. When he went out to put on his leather shoes, he found that his shoes had lost their direction: they used to face the room, but now someone puts them out. Lin Shaozhou lamented: Longhu is a terrible enterprise.

@ 2009 165438+ 10/9, Longhu was listed on the main board of the Hong Kong Stock Exchange.

She said that the most important thing for a woman to be an entrepreneur is to make a multiple-choice question.

06

daughter

At that time, 30-year-old Wu Yajun went into business and worked hard in the real estate industry. The experience of becoming a "mainland rich woman" is not as beautiful as it seems.

Her career began in a rented classroom. At first, she only recruited female employees, because half of the rented office was used as an office and the other half as a staff dormitory. In order to save money, she bought several boxes of instant noodles in bulk. Finally, she found many white "crumbs" at the bottom of the box. Later, she learned that it was a bug that had been raised for too long.

In order to save money, employees have also come up with various tricks. A manager found that taking a taxi back to the company would jump the meter, so he got off the bus more than 100 meters in advance every time.

Wu Yajun believes that the most important thing for a woman to be an entrepreneur is to make a multiple-choice question. She is in this order: to be an excellent entrepreneur, to be a competent mother and to be a decent wife.

She said: "In this process, people's energy is limited. After making this choice, I will be desperate to start a business, because every risk may make it die. "

The cruelty of business made her stop thinking about her female identity. She said she couldn't consider gender and image. She can take the big blade, and she can take the explosive tube.

She is also an enlightened mother. She gave her daughter full freedom to grow up and let her make her own decisions and bear the consequences. Because my daughter was very young, she didn't feel any sense of superiority, so that her daughter didn't know that she had money at home until she graduated from primary school. She always took a taxi from her classmates to go home. Go to the park with grandma, and don't buy mineral water, but fill the mineral water bottle with cold boiled water in advance.

She said: "I don't want her to become a cow, but at least she is not the kind of moth who wastes food."

Wu Yajun and her husband Cai Kui divorced on 20 1 1. 7 1.97% of the company's equity jointly held by them has been split into two parts, which are held by the trust company respectively, and have not affected the company's operation.

As early as 2009, at the celebration banquet of Longhu's successful listing, Wu Yajun once said humorously: "I am a female boss, and I have no chance to pick up girls, and I don't like socializing. I can only concentrate my time and energy on being a respected enterprise. "

More informed sources revealed that she had the idea of divorce as early as three years ago, but considering that her child has not been admitted to college, she has been dragging it.

Thinking of the choices she made before and what she said at the celebration banquet revealed the pressure and helplessness of being a woman, an entrepreneur, a mother and a wife.

Fortunately, she can determine her choice and has no regrets.

As a woman, Wu Yajun is full of delicacy, tenacity, modesty and preciseness, and has the courage, boldness and foresight of a traditional Chongqing businessman.

At the age of 55, she still continues to serve as the chairman and executive director of Longhu Group, leading Longhu to forge ahead.

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