The Significance and Purpose of Campus Recruitment

1. Helping to establish the employer brand of the enterprise and establishing a good employer brand can enhance the reputation of the organization and reduce the campus.

The cost of recruitment, even the cost of wages; Internally, it can enhance employee loyalty, reduce the cost loss caused by employee turnover and improve production efficiency.

In the past, HR only needed to set up a desk on campus to receive resumes, but now this method is no longer feasible.

Excellent campus talents also have the right to choose. They can learn about the information of the enterprise through various channels. If enterprises are always in a passive posture, it is difficult to attract their attention. Conditions such as high salary, good welfare and wide development space have always been the yardstick of "good job" in graduates' minds, but in an era when everyone is advocating these advantages, you still need to build an employer brand to leave a unique impression on graduates. Nowadays, campus recruitment is not so much about grabbing campus talents as competing with the employer brands of their respective enterprises. Campus recruitment has a wide audience. A successful campus recruitment activity not only means that excellent talents can be recruited, but also establishes a good corporate image in the minds of many junior students, thus laying the foundation for future talent competition.

2. Create a talent pool