The Life of Characters in Lu's Works

High school graduation school: Guangzhou Huamei English Experimental School.

University graduate school: Hollywood Conservatory of Music

Further education school: UCLA extended film soundtrack.

Rostain is a famous composer and educator in Los Angeles. He once worked as an intern for the jazz musician and conductor Emile NuNei. Lu began to contact guitar at the age of 9, and started to form a rock band at school as a guitarist in middle school. Later, Lu often taught himself music theory in class and tried to write songs and even arrange music himself. At that time, some works that amused themselves were recommended by Cool Dog's original music editor, which made them famous.

17 years old, Lu independently produced and released his first EP "I think you understand", and completed all the lyrics and arrangements of the album. In August of the same year, Lu was admitted to the Conservatory of Music, majoring in G.I.T, and then went to the United States for further study. After graduating from Mi Conservatory of Music, I went to UCLA to study film soundtrack.

Lu, a street genius, plays "Whispering to You" on cello guitar.

In this EP, Lu also integrated his purest and most youthful side into his works. It also reminds many people of their campus life. I also believe that after listening to this EP, many people will have more expectations for this talented young singer from Guangzhou. He will come back from the United States in the near future to continue to develop his music and singing career. 20 12, founders Lu and Kayeung So first talked about the prospect of setting up a company in MI Conservatory of Music in Los Angeles to innovate and promote the development of the music industry, and then returned to China the next day to find musician Deng, trying to describe his vision and persuade him to join. Finally, the three of them joined 2065438+.

turning point

In the early days, Holding Fire focused on providing people with world-class musical instruments. Later, Lu realized that even the well-known foreign musical instrument brands did not make progress in their culture and ideas with the trend of the times, and some brands had stopped innovating, making it difficult to produce better musical instruments. The mission of taking fire is to create excellent musical instrument products and music education services, so that people can simply create excellent music. Subsequently, the company invested a year and a half in development and design, and launched the first lava guitar on 20 15. In the same year, Lu decided to completely stop selling other brands of musical instruments and concentrate on musical instruments with the brand of fire.

Product+education

Lutianzi did not stop at the success of musical instrument products. As early as 20 13, he regarded online music education as one of the main businesses facing the future.

From July, 2065438 to July, 2005, we sent out a large number of recruitment information in the Internet industry, and included "music education" in the main business scope. The music education planned by Huo is dedicated to making ordinary people receive better music education. Huo believes that this project will greatly change the mode of music education industry.

Following the release of LAVA guitar in April, Holding Fire will release another brand-new piano model, 20 15, at Shanghai International Musical Instrument Exhibition in June. Not only the research and development of new piano models, but also the product portfolio is gradually expanding. The new product line will involve a series of peripheral products.