Why is it so difficult for small businesses to recruit?

As of the end of 2013, there were more than 10 million small and micro enterprises nationwide (data from the "National Small and Micro Enterprise Development Report" of the State Administration for Industry and Commerce), with an average of no more than 10 employees. Baidu's "Small and Micro Enterprises" + Recruitment", you will find that these small and micro enterprises have been facing the problem of recruiting people.

From the perspective of job seekers, they generally focus on well-known and stable large enterprises.

From the perspective of enterprises, small and micro enterprises have just started. When I first started my business, I always wanted to recruit employees who would do well and be paid low wages.

This problem seems to be irreconcilable, but there is no need to worry now, because Ant Recruitment, established in February 2014, can more effectively solve the recruitment problem of small and micro enterprises.

Ant Recruitment, a startup company in Shanghai, just launched in February this year, but it has the ambition to solve this problem that small and micro enterprises have always had. How did they do it?

As of the end of 2013, there were more than 10 million small and micro enterprises nationwide (data from the "National Small and Micro Enterprise Development Report" of the State Administration for Industry and Commerce), with an average of no more than 10 employees. Baidu's "Small and Micro Enterprises" + Recruitment", you will find that these small and micro enterprises have been facing the problem of recruiting people.

Currently, Huxiu has contacted a company that is still a small and micro enterprise - Ant Recruitment, a startup company in Shanghai that just launched in February this year but has such ambitions to solve this problem that small and micro enterprises have always had. They How is it done?

When asked about this topic, Li Yang, CEO of Ant Recruitment, first introduced the current situation of large-scale recruitment websites. He took 51job and Zhaopin Recruitment as examples. Their market positioning is to serve large and medium-sized enterprises, and their product packaging and pricing are the same. Those suitable for large enterprises are generally recommended packages. For example, the annual package of 3,000 yuan can post 100 positions. 58.com and Ganji.com also have similar problems. And 100 positions are completely unnecessary for small and micro enterprises.

Li Yang said that 51job and Zhaopin Recruitment do not mean that they do not want to serve small and micro enterprises; taking Zhaopin as an example, they launched the practice of 99 yuan per position as early as 5 years ago, but this project has always been within the company. There is no shortage of resources, because if this product sells too much, it will seriously affect the sales of their main package, so it has always existed but has not been implemented.

It is precisely because large recruitment websites have not provided good services to small and micro enterprises that Li Yang introduced Ant Recruitment’s approach: first contact major recruitment websites, such as 51job, Zhaopin, 58.com, Ganji.com, and Dajie.com. , China Talent Hotline cooperates, purchases its publishing rights in bulk, publishes the job demand information of small and micro enterprises to the corresponding appropriate websites, and then collects job seeker information on different websites and feeds it back to the enterprise. Although on the surface it is a wholesale-to-retail approach, it still has to go through traditional recruitment websites, but Li Yang believes that Ant Recruitment already has at least the following advantages:

1. Good results. Ant Recruitment guarantees users that it will provide 150 resumes to companies within three months, allowing companies to get enough selection opportunities. (Zhilian Recruitment also offers a job offer of 99 yuan per position, but the number of resumes is not guaranteed)

2. The cost is low. Ant recruitment is calculated based on the number of positions, and each position is 299 yuan. Generally, small and micro enterprises only need one or two positions, and the cost is only a few hundred.

3. Convenience. Small and micro enterprises sometimes publish recruitment information on multiple websites, register, sign contracts, post jobs, and refresh them every day. However, through Ant Recruitment, you can register once.

If you want to know more, you can search: Ant Recruitment