How to promote and optimize the cost of recruitment websites?

First: below-the-line should pay attention to accuracy rather than casting nets for fishing.

Choosing a simple way to post advertising posters in some schools, communities and construction sites can not only save a lot of advertising fees, but also accurately locate all kinds of job seekers, which is very flexible.

Second: Don't choose a one-off promotional gifts.

If we want to optimize the promotion cost of recruitment network, we should not choose some disposable promotion gifts such as paper towels and shopping bags, but some small, exquisite and low-cost gifts. For example, some umbrellas and fans with trinkets. The advantage of these durable small gifts is that they can be reused, unlike disposable gifts that can only be used once and then thrown away. The higher the reuse rate of gifts, the deeper people's impression of us, and it can effectively save the promotion cost, which can kill two birds with one stone.

Third, cooperate with enterprises to hold job fairs to enhance the popularity of the website.

Enterprise cooperation. Usually in April and May of each year, enterprises need to recruit new talents very much at this time, so we can find such enterprises and then make an agreement with them to let them invest in holding job fairs. We use recruitment websites to improve their promotion channels. Put up our special leaflet advertisement at the job fair, and then promote the brand of our website by the way, which can optimize our cost and improve the popularity of our website.

It costs a lot to promote a recruitment website, but sometimes we can save the promotion cost from the details and optimize the cost as long as we are careful. I hope these will help you, have different opinions and discuss with each other.