It was also cheating. Why was Alibaba’s Jiang Fan only demoted and Greenland’s executives directly fired?

There is a reason why Jiang Fan was demoted. But if you look at the "demotion" alone, you may think that the punishment is not serious. But if we dig deeper, we will find that Jiang Fan and Chen Jun committed The nature of the matter is different. On this basis, Jiang Fan's "downgrade" is actually quite serious. Friends, keep reading!

In 2009, Alibaba established the Department of Integrity under the leadership of Jiang Fang (one of the Eighteen Arhats of Alibaba). The “Iron Lady” Jiang Fang established the Department of Integrity. Its responsibilities are corruption investigation, prevention and compliance management, allowing One of the things that caused a stir for her was that she personally sent seven senior executives to prison. This shows how strict Ali’s internal control is over its employees;

After Jiang Fan’s incident was exposed, many netizens People began to speculate whether Jiang Fan abused his power to transfer benefits to "Ruhan E-commerce". Soon Alibaba began a strict internal investigation on the matter. The investigation team investigated Alibaba Group's investment in Ruhan E-commerce, as well as Zhang Dayi's Taobao, A comprehensive internal and external investigation was conducted on the entry, activities, traffic diversion, and transactions of Tmall stores;

The results of the investigation came out soon. The results showed that in 2016, Alibaba invested in Ruhan e-commerce. The decision has nothing to do with Jiang Fan. Secondly, Jiang Fan did not have any profit transfer behavior in the operating activities of Ruhan E-commerce and Zhang Dayi's Taobao and Tmall stores;

This also dissuades Jiang Fan from becoming a The eighth person sent to prison by Jiang Fang. In the end, Alibaba senior management mishandled Jiang Fan's personal family issues, which triggered a serious public opinion crisis and had a major impact on the company's reputation. After some discussion, he was punished as follows :

First, cancel Jiang Fan Ali’s partner status, which means that the identity of the “Crown Prince” is not guaranteed;

Second, demerit punishment;

Third, the third is what the questioner asked, downgrade from M7 to M6;

Fourth, it is the cancellation of all rewards for the previous fiscal year;

Downgrade penalty It doesn't seem very serious, but friends, think about it carefully. Although Jiang Fan has no financial problems and has not been fired, the punishment of canceling his "partner" status may mean that Jiang Fan's future in Alibaba will be different. Casting a shadow and boldly guessing, it may also mean that Jiang Fan and Ali's "successor" just passed by. Do you think the punishment for Jiang Fan is serious? Moreover, Jiang Fan just didn't handle family issues well;

Turning around and looking at Chen Jun in the "Greenland Cheating Case" that has caused a lot of public opinion recently, Chen Jun was actually fired. The reason is that first of all, the report mentioned economic problems with the company (the report mentioned embezzlement of public funds, money laundering, etc.), which means that the issue of "corruption" is involved, and this level of problem is more serious than Alibaba. Jiang Fan is much older. Secondly, Chen Jun promoted Zhang Nv out of the blue, which was an abuse of the authority assigned by the company, so Chen Jun will be fired from Greenland;

Moreover, Old Teddy believes that the investigation will not determine what happened. If Chen Jun is to be exposed, who knows, Chen Jun will also be implicated in the judicial authorities. Does everyone understand this?

It can be said that these two people are different in level, have different backgrounds in the company, have different abilities, and have different circumstances of cheating, and the final results will be different.

First, let’s take a look at the simple past experiences of the two people:

Jiang Fan’s resume:

He was born in Urumqi, Xinjiang in 1985

In 2003, recommended to the Computer Science Department of Fudan University

In 2006, he joined Google

In 2010, he founded Umeng Technology

In 2013, Umeng Technology was Acquired by Alibaba and joined Alibaba

In 2013, he became the senior director of Taobao Wireless Business Department

In 2014, he took over the responsibility of Mobile Taobao

In 2015, Taobao Mobile DAU has been reached 110 million, becoming one of China's top three super apps

In 2017, he served as chairman and chief architect of Alibaba Beijing Technology Center

In 2017, he served as president of Taobao

In 2019, he concurrently served as the president of Tmall

In 2019, he served as the legal representative, chairman and general manager of Tmall

In 2019, the list of China’s 40 business elites under the age of 40

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Chen Jun’s resume:

Chen Jun, a native of Shanghai, received a bachelor’s and master’s degree from Lingnan University in Hong Kong and a doctorate (DBA) from INSEEC in France.

Before 2012, Chen Jun was responsible for marketing work in Greenland Changsha Division and Nanchang Division, and he has strong business capabilities.

In August 2012, Chen Jun was transferred to the Northeast Business Department of Greenland and served as the marketing director of Harbin City Company.

Around 2016, he left Greenland and went to Country Garden and Zhongliang. It wasn’t until 2019 that it returned to the green space.

Then let’s take a look at the comparison of their companies

Alibaba Group, which is at its peak, can be said to be the first Alibaba. In terms of market value and business volume, there is a big gap between it and Greenland. , the two are incomparable.

Let’s look at personal abilities:

It can be said that Jiang Fan’s personal abilities are what Alibaba attaches great importance to, and he can be close to the head of Alibaba at the age of about 40. Candidates for succession do not come by means and climbing, they must also have personal abilities. And these abilities are also valued and recognized by Alibaba.

But Chen Jun is indeed a bit inferior in ability. It can be said that Chen Jun has reaped the dividends of the Northeast real estate industry and stood on the cusp of the storm. Of course, he also has his own set of abilities. and means, but he left in 2016 because of the decline in Greenland's performance and the inability to continue to gain a foothold in the Northeast. It can also be said that the market trend has changed here, showing its true strength.

In 2009, Alibaba established an internal integrity department. "Iron Lady" Jiang Fang personally sent seven senior executives to prison. This shows how strict Alibaba's internal control is over its employees;

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After the emergence of Jiang Fan, Alibaba put out the fire urgently. When the outside world speculated that Jiang Fan was transferring interests to "Ruhan E-commerce", Alibaba carried out a strict internal investigation. All Zhang Dayi's Taobao and Tmall stores were investigated. Data on entry, activities, traffic, and transactions,

The results show that Alibaba’s decision to invest in Ruhan E-commerce in 2016 had nothing to do with Jiang Fan. Secondly, Jiang Fan’s investment in Ruhan E-commerce and Zhang Dayi’s Taobao , there is no profit transfer behavior in the business activities of the Tmall store; so in the end, Jiang Fan was just a matter of personal life. Of course, he cannot be fired in this way.

But it’s different when we look at Chen Jun. He was reported. Chen Jun really used public funds to reimburse him for buying a bag, and even provided evidence of money laundering. It can be said that if we dig deeper, There must be more corruption problems inside, and Chen Jun left the company and came back again. It can be said that the company and he were just using each other, and there was no relationship at all. So it is very normal for him to be fired for real.

But everyone should not think that Jiang Fan’s demotion is nothing. In fact, Jiang Fan has also suffered a lot of losses. At least his status as prince is gone, his second bonus is gone, and thirdly, he must commit crimes and make meritorious services before he can be reinstated by the board of directors. Appreciation means that he has to climb the hillside again, and the hard work can be imagined. Anyway, the word "sex" is a knife in the head. The more successful a person is, the more they need to pay attention to this.

Jiang Fan is an executive of Alibaba. Alibaba is a joint-stock company and belongs to the category of private enterprises. Chen Jun is an executive of Greenland. Greenland Group is also a joint-stock company and belongs to the category of state-owned enterprises. If the backgrounds of the two companies are different, the results will be different.

The president of Tmall is cheating, and the senior executive of Greenland is trading for power and sex!

Tmall cannot live without Jiang Fan, Greenland can hire Chen Jun!

Alibaba’s Jiang Fan and Greenland’s Chen Jun were both company executives involved in inappropriate relationships between men and women, but the results were completely different. Ali's treatment of Jiang Fan seemed to be very severe, mostly with monetary punishment, but in fact, Jiang Fan's position was not affected, which was equivalent to explicit derogation and covert protection. Greenland Group, on the other hand, was rude to Chen Jun and quickly announced his dismissal. At the same time, it comprehensively reviewed the economic problems and transferred them to the judicial authorities if any problems were found.

Ali Jiang Fan vs. Greenland Chen Jun:

1. Jiang Fan’s matter is not confirmed, and Zhang Dayi has never admitted that she is not pregnant. Chen Jun's affair was recorded, and Zhang Yuting had an affair during marriage and had his child.

2. Jiang Fan’s issue is just a matter of personal style and does not involve the work level. Chen Jun is engaged in power and sex transactions, using power for personal gain, and has economic problems.

3. Jiang Fan is the successor Ali has finally cultivated. He has brains, strength, and is useful to Ali. Chen Jun is just a department head in Greenland and is dispensable.

4. Alibaba has penetrated into the media platform and can delete posts to control public opinion. Public relations are more professional than a celebrity team. Greenfield cannot do this and does not have this ability.

5. Greenland is not yet strong enough to have a monopoly in the industry and has some concerns about public opinion. As the overlord of the industry, Alibaba takes interests as its criterion and public opinion is only a reference condition.

It was also a case of cheating. Alibaba’s Jiang Fan was only demoted, while Greenland’s Chen Jun was directly fired. This punishment was very reasonable and netizens accepted it. Let’s get straight to the point.

First, Jiang Fan is to Ali and Chen Jun is to Greenland. It can be said that one is a phoenix in the sky and the other is a sparrow on the ground. Jiang Fan was once regarded as Prince Ali, the successor of the third generation, but this prince status was not hereditary, but he earned it through his strength. The Tmall, Juhuasuan, and Taobao Live broadcasts he created can be said to have created the future of Taobao. He has made great contributions to Ali and is indispensable. And Chen Jun was just a regional manager, and he had fired a lot of other people like him. In other words, if the prince breaks the law, he will be demoted to an ordinary prince at worst, but if the minister commits a crime, he will be sent to Caishikou directly.

Third, it’s the same cheating, but Chen Jun’s scumbag is even better. Although the woman did it deliberately in Chen Jun's affair, Chen Jun used "infertility" as an excuse to have a relationship with the woman and cause her to become pregnant. This kind of scum is simply disgusting. What's more, he is a married man, and the person he hooked up with is also a married woman. In the words of netizens, he is "a man with talent (jian fu) and a woman with beauty (yin fu)." Of course, I'm not saying that Jiang Fan's cheating was not bad.

These three reasons are enough to determine that the punishments of the two people are very different. Frankly speaking, Jiang Fan's punishment was not light, and the losses were huge. But even if Jiang Fan is fired, there will be a lot of companies that want him, but if Chen Jun is fired, don't expect it in this life.

So, men, when you have power, you must not get carried away. You must clearly understand who gave you your current status and who can easily take it away. Take care of yourself and don't do anything stupid.

The nature is different, the status is different, and the public perception is different.

The impact on society is different. The most important thing is that one is suspected, one is an actual derailment, one is just a moral issue, and the other has violated the law. In short, the differences between the two people in various aspects led to one cutting his salary to see the consequences, and the other directly making a decision.

Due to the COVID-19 epidemic this year, everyone stayed at home and had nothing to do. When they were "having nothing to do", two big melons were smashed down one after another, which made all the melon-eating people excited. After all, they all had nothing to do. It's a world for rich people. And it's a matter between men and women, so it's even more exciting. Now let's analyze them one by one.

Prince Alibaba Jiang Fan cheated on Zhang Dayi and made the heroine pregnant. This news came from a Weibo account of Mrs. Jiang. All the news after that was based on rumors and the analysis of melon-eating people, including Jiang Fan's interest transfer, Zhang Dayi's pregnancy, etc. were all rumored by ourselves, and there was no news about Mrs. Jiang except that Weibo (there must be someone from pressure from Alibaba’s senior management). Zhang Dayi said "It's all a misunderstanding" but there is no news, and the male protagonist Jiang Fan kept silent. Therefore, whether this matter is true or not, it is just a suspicion. If it weren't for the fact that Jiang Fan is the prince and successor of Ali, this is It may not be able to "hype" it up.

However, the development of the matter was beyond the expectations of Alibaba's senior management. Jack Ma, who originally wanted to deal with it in a low-key manner, had to be severely punished. The results of Alibaba's punishment for Jiang Fan were: 1. Cancellation of partner status 2. , the rank was reduced from Alibaba M7 to M6 3. All rewards for the previous fiscal year were cancelled. The future of this Alibaba prince is bleak, but it is not a big problem for him to rise again in the future. In other words, Alibaba's punishment is "forced". Jiang Fan will definitely be reinstated.

Greenland Group’s affairs are of two completely different natures. As far as the company itself is concerned, Alibaba is a joint-stock company, while Greenland is a central enterprise. Greenland is a public company. It is also true that Chen Jun of Greenland Group had an affair. The actual evidence was found by her husband. Apart from not being caught in bed, there was almost no evidence. It’s almost certain that Chen Jun of Greenland Group used public funds to seduce married women. Greenland Group immediately fired Chen Jun, which can be said to be a quick and easy way to cut the knot. It should be said that it was handled quite cleanly. Chen Jun's various actions not only violated morality, but also misappropriated the company's interests. As for the legal issues, they are no longer the matter of Greenland Group itself.

Also, after the incident, Greenland Group was in a passive position and out of control, completely different from Alibaba, which always controlled the situation. The most critical point is that Chen Jun's status is not high and he is not part of the core management level of Greenland. The best way to cut off Greenland quickly is to make it more troublesome if it becomes entangled. What Chen Jun did caused too much harm to Greenland Group. There is almost no PR left.

We might as well assume that if Jiang Fan’s wife is like Zhang Yuting’s husband, she has collected a large amount of information, exposed it, and directly attacked the other party’s weaknesses without leaving any room. Alibaba will deal with Jiang Fan more harshly than Greenland will deal with Chen Jun. Chen Jun's cheating is a trivial matter. The key is that he still has financial problems. There is a large amount of interest transfer, which involves the interests of many people. Some people in Greenland probably want Chen Jun to "die" immediately. Because the consequences are far more than just sleeping with someone else’s wife. But Jiang Fan was just unfaithful to his wife and suspected of cheating, which was an "internal conflict." It is also easier to digest. The heroine Zhang Yuting in Greenland Chen Jun is a "two" and a "silly white sweet". All the words are spoken by herself. This is really a fairy. On the contrary, it is much clearer if we look at the two "heroines" in the Jiang Fan incident. Very smart. Worth learning. Things that can be digested internally must be resolved internally, but even so, the biggest loser in the Jiang Fan incident is the legal and reasonable Mrs. Jiang, and the result of Greenland Group is that the scumbag men and scumbag women will be punished and carefully considered. Who did the right thing, Alibaba or Greenland?

The difference in status between the two is also the reason for the different levels of punishment. Jiang Fan is the "Crown Prince" of the country.

And Chen Jun is just dispensable. If he changes places, if Jiang Fan is the same as Chen Jun, he will be expelled immediately and transferred to the judiciary. If Chen Jun is the same as Jiang Fan, he will be in the same position, except for blowing. Wrinkle outside a pool of spring water. There won't be any problems. But these are the worlds of the rich, and we, the melon-eating masses, can just take a look.

Yes, cheating in marriage is also despised, but why do some people "take it lightly" and some "sweep it out"? Presumably this is a topic of great interest and a mystery in the minds of many melon-eating people.

Jiang Fan, who once held the shining crown of "Alibaba Partner", is truly a group executive. Jiang Fan serves as the president of Taobao, Tmall, and Alimama business groups, the legal representative of Tmall, and the chairman and general manager. Jiang Fan, who is young and powerful and entrusted with important responsibilities and high hopes, can be called a pivotal "big brother" figure in the Alibaba Group. .

As for Chen Jun, who is the head of the marketing department of the Beijing-Tianjin-Hebei Business Unit, he is actually just a middle-level cadre of Greenland Group. According to the organizational structure of Greenland Group, Chen Jun has multiple levels above him, including "general manager of the business unit, vice president of the group, president of the group, general manager of the group, and chairman of the group." Greenland won't lose much by firing a mere mid-level cadre who has had a negative impact on the company's reputation.

Jiang Fan only had an improper relationship with an external female influencer who needed to take care of business, while Chen Jun had an affair with a female employee within the company, and even got a female subordinate pregnant, which not only caused The company's reputation has had a huge negative impact, and it has seriously affected the company's internal team building. Therefore, being kicked out is the fault of oneself and no one else.

Alibaba’s punishments for Jiang Fan’s improper handling of personal and family issues in an important position in the company, which caused a serious public opinion crisis and had a significant impact on the company’s reputation, are: 1. The management proposed and received the approval of the Partner Committee Approved, Alibaba partner status will be canceled with immediate effect. 2. Demerits. 3. Downgrade. The rank was downgraded from M7 (Senior Vice President of the Group) to M6 (Vice President of the Group). 4. Cancel all incentives for the previous fiscal year.

Let’s analyze the impact of this treatment on Jiang Fan’s future. The first paragraph is undoubtedly the one with the heaviest punishment. You must know that "partners" have the important power to nominate the CEO, which can be called Alibaba's supreme status and honor. Being canceled as a partner marks Jiang Fan's expulsion from the highest decision-making level. Other measures not only cause great economic losses to individuals, but also have a worrying impact on their development prospects, which should not be underestimated.

Numerous painful cases and lessons have shown that the price of cheating on a company executive during marriage is extremely high, because the temporary excitement of an affair results in many unexpected and disastrous consequences, including ruined reputation, disintegration of the family, and stagnant prospects. loss. Jiang Fan and Chen Jun originally had a promising future but were stabbed bloody and horribly by the "double-edged sword" of marital infidelity. This is a heavy lesson that every workplace manager or company executive should step back from the brink and seriously reflect on. Learn.

The first entertainment record must be a top quality product!

In fact, it is easy to understand. Jiang Fan just cheated and had no financial problems. It fell into the category of personal morality. Chen Jun may use his power for personal gain, sex, or even economic crimes!

Jiang Fan's status in Alibaba is "East Palace", he is TOP5, and he is likely to take over! Without Jiang Fan, Alibaba may suffer huge losses, and no one may be able to pick up the slack in the short term. Therefore, although Jiang Fan was punished, his specific work was not actually adjusted!

Chen Jun’s level and status in Greenland are far inferior to Jiang Fan’s position in Alibaba. Chen Jun is just the head of the marketing department of a northern district of Greenland. He is not even the head of a district, and he cannot even be registered in Greenland. If ranked, he would be lucky to be in the top 50!

Jiang Fan's affair with Zhang Dayi was a private matter and a moral issue. He did not trade with Ali's interests and obtain benefits. But Chen Jun is a celebrity. He is taking advantage of the company and benefiting himself at the expense of the public. This is the most unacceptable thing for the company.

Moreover, replacing the head of a regional marketing department will not affect the overall situation. Just replace him with another person. There are probably many people below who can replace him.

They are essentially different. Jiang Fan’s affair was an internal conflict. Moreover, Jiang Fan had no financial relationship with Alibaba’s Taobao Tmall, and there was no financial mistake. Jiang Fan’s wife only sent a message to warn Zhang Dayi, and Jiang Fan did not News about Zhang Dayi's pregnancy.

Not only did the senior Greenland officials make the girl pregnant for two months, but the girl’s husband also demanded five million yuan in compensation for mental losses. This involves money and economic interests. What if it was cheating? If financial interests are involved, the punishment will naturally be lighter. This is not just a matter of a fire in the backyard. In this high-ranking official's affair, the woman's husband demanded five million in compensation.

A thousand troops are easy to get, but a general is hard to find. After so many years of accumulation, connections, abilities, etc., are all the conclusions drawn from the value transformation in the handling of public relations events. As a company, the board of directors will give predictions and results based on the quantitative analysis of the public relations department. As a benchmark for private companies and overseas listed companies, Alibaba's words and deeds may cause stock price fluctuations, and the consequences will be borne by the company. . Internet companies have now passed the era of dividends. In times of internal and external troubles, they need to face emergencies calmly. At present, Alibaba's public relations work is still very timely to avoid continued spread and fermentation, and the top management has also given a stability-maintaining attitude. Because the Greenland executives were involved in a wider range of matters and the evidence was conclusive, they were unable to recover. No one is a saint, and no one can make mistakes. Since he has become a public figure, he is more often responsible for corporate missions and needs to be strict with self-interest.