Ruitai Information helps to build an integrated marketing management platform for sustained high-quality development.

Recently, ruitai Information has reached a cooperation with Xunmi Technology, a Xiaomi eco-chain enterprise, to build an integrated marketing management platform to help it improve its marketing management level and work efficiency, and create a sustained, stable and healthy development of its sales business.

Chasing Technology Co., Ltd. (hereinafter referred to as "Chasing Technology") was established in Shanghai on 20 15. It is an emerging Internet technology company with the attribute of geek gene deepening innovation. Formerly known as "Sky Workshop" founded by founder Yu Hao in Tsinghua University, it is at the leading level in many aspects such as high-speed motor, fluid mechanics, robot control and VSLAM.

At present, the key product categories of Xunmi Technology include cleaning appliances and personal protective appliances. Relying on the core competitiveness of high-speed motors, Chasing Technology occupies a leading position in the field of household appliances represented by vacuum cleaners, and its business has grown rapidly for two consecutive years. At present, its business covers nearly 100 countries and regions around the world.

In 20 17, xunmi technology officially joined Xiaomi ecological chain, responsible for intelligent cleaning of household appliances. It is reported that this is another cooperation of Xiaomi ecological chain after Zhimi. Xiaomi eco-chain products have always been famous for paying attention to controlling users' imagination structure and appeal rhythm, and creating users' "surprises" from the switch between efficiency and value to achieve high-speed growth. The "joining standards" are quite strict. In the case of vacuum cleaner products in Xiaomi ecological chain, pursuit technology is still favored, which shows its real strength.

With the continuous development and expansion of the company's business, higher requirements are put forward for the level of marketing management and the efficiency of employees. These challenges are mainly manifested in how to sort out the sales business and find difficulties and problems in time; How to plan and design the organizational structure of marketing business and optimize business processes and positions according to the requirements of enterprise strategic development; How to build an integrated sales management platform to improve the level of marketing management and work efficiency?

Therefore, after a series of understanding, comparison and investigation, Xunmi Technology finally chose to hold hands with ruitai Information to lay a solid foundation for its integrated marketing management.

Ruitai Information's integrated marketing management platform tailored for Xunyi Technology will help Xunyi Technology achieve the following improvements:

1) customer development ability, establish a unified customer management platform, transparently manage the customer development process, form a 360 view of customers with all-round information, and realize the capitalization of customer data;

2) Satisfaction of order delivery, the docking of CRM system and ERP system, the synchronization of order delivery, billing and payment information in ERP, and the timely tracking of order delivery progress;

3) The efficiency of the sales team, that is, empowering the sales team through the mobile terminal, realizing the mobile office of the sales team, accessing data anytime and anywhere, following up business, improving office efficiency and enhancing business processing ability;

4) Data-driven business capabilities. Through system integration, the business data is integrated into the CRM system for unified display, and multi-dimensional sales analysis based on regions, customers and products is realized.

With in-depth understanding and recognition of the "pain point" of digital transformation of manufacturing industry, and the new driving force formed by the methodology and powerful solutions in manufacturing industry over the years, ruitai Information will build a solid digital "foundation" for Chashi Technology and help it contribute to the improvement of the whole manufacturing level.

Founded in 2008, ruitai Information Technology Co., Ltd. is headquartered in Suzhou, which is known as "paradise on earth", and has offices in Beijing, Shanghai, Guangzhou, Jinan, Chongqing and Hangzhou. The company is committed to helping enterprises realize the digital transformation of marketing services through new technologies such as cloud computing, big data and artificial intelligence.

After 10 years' development, ruitai Information has accumulated more than 400 large-scale group cases in high-tech manufacturing, equipment manufacturing, household appliances, 3C consumer goods, medicine and health, enterprise services and other industries. At present, ruitai Information has grown into a leading solution service provider in CRM field in terms of team size, customer cases and revenue scale.

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