How long will the shock of the new round of intermediary market rectification last?

During the 10 days when Beijing intensively regulated the property market, real estate agents were also frequently investigated. On March 26th, 28 real estate agencies were ordered to suspend business for rectification for allegedly running projects illegally and participating in real estate speculation to drive up house prices.

The centralized rectification of the behavior of real estate agents driving up housing prices reflects that the relevant departments have regarded real estate agents as a very important representative of market supervision. Judging from the market performance, the second-hand housing market behind real estate agents is difficult to supervise. It also shows that the intensive degree of market control in Beijing is improving.

This rectification has a lot to do with the recent phenomenon of illegal sale of houses in the real estate intermediary industry, and the regulatory authorities hate it, so it is necessary to strictly control this behavior. For the real estate agency industry, the cost of default in the past was relatively small, and when the supervision was not strong enough, their pressure was relatively small. Therefore, this rectification is also a great determination of the regulatory authorities, and it can also form more effective supervision on the second-hand housing market.

The problem of real estate agency has always been a headache. It turns out that real estate agents include industry and commerce, supervision by the Housing Construction Committee, and examinations for real estate agents. Later, after the industrial and commercial registration, it was required to put on record, and there was nothing wrong with not putting on record. The examination of real estate agents became a kind of ability determination, and the management of real estate agents by relevant departments became more difficult.

From the perspective of real estate intermediary industry management, it is a good thing that this rectification can make this industry develop on a healthier track.

We have noticed that the rectification of real estate agents does not stop there. On March 23rd, the Beijing Municipal Commission of Housing and Urban-Rural Development also had a collective interview with the heads of real estate agencies such as Lianjia, I love my family, Maitian, Huaxi, Stockroom, Golden Time, Aiwujiwu, Yihe, Jincheng Ye Fu and Zhongyuan 10. According to the news from official website, the Beijing Municipal Commission of Housing and Urban-Rural Development, the signing amount of this 10 agency accounts for about 80% of the total transaction volume of Beijing's stock houses. In other words, standardizing the business behavior of this 10 real estate agency will play an important role in stabilizing the Beijing real estate market.

This can also have a more obvious impact on other real estate agents, making the recent business operations of real estate agents more standardized, especially in private charging, blindly widening the price difference, and insufficient warning of the risk of "serial orders" transactions.

It should be said that the recent "agitation" of the real estate market is largely related to the illegal operation of real estate agents. Through such an interview, I actually hope that real estate agents will adopt a standardized approach in the near future, otherwise they may "shoot a bird with one gun", severely investigate and even ban operations. In particular, it is clear that real estate agents are not allowed to participate in real estate speculation, and it is hoped that the real estate agency industry will have professional norms, which will have a greater impact on the follow-up operation of such institutions.

In essence, China's real estate market still has an impetuous mentality about whether real estate agents manipulate housing prices. Real estate agents are just traders, not the root cause of skyrocketing housing prices. They just earn the difference or commission by buying and selling houses.

From the follow-up, with the increasing proportion of the stock housing market in big cities, how to improve the professional level of the real estate intermediary industry has become a problem, and whether there should be an industry entry threshold is worth considering. For example, the chain requires college students when recruiting employees, which shows that the real estate agency industry has higher and higher requirements for the quality of employees. In the future, this industry will implement the last elimination system and eliminate some small and medium-sized intermediaries. Only in this way can the whole industry have a competitive advantage.

I think there are two points about this issue. First, it does not rule out that some real estate agents have played a bad role in pushing up the price of second-hand houses, which definitely exists. However, there are many reasons for high housing prices.

Second, the rectification of real estate agents is due to illegal business practices. For example, real estate agents deliberately create some obstacles to the transactions of the parties, and it is better for both parties to disclose information on the spot. Real estate agents have violated laws and regulations in the course of business operation and dealing with customers, which will be cleaned up and rectified and will be subject to some administrative penalties. Instead of reorganizing real estate agents because of high housing prices, take out several real estate agents to clean up. This point should be made clear.

The special status of real estate agents also provides conditions for them to participate in real estate speculation. Only when the real estate transaction is completed can the real estate agent get the agency fee. The speculation of real estate agents on property buyers should be the easiest to find, but in order to get the commission, they can pretend not to know. Not only that, some unscrupulous intermediaries will also use their own understanding of real estate policies and housing sales to condone or even instigate buyers to take some measures to evade policies, and even help buyers get through the audit joint.

After this rectification, some houses of real estate agents were demolished, which has a certain deterrent effect on the real estate intermediary industry, or the severity of the shock is relatively large, which will make the law-abiding situation more obvious. In the past, some real estate agents may be indifferent to supervision. After this period of time, real estate agents need to seriously consider the regulatory issues when operating.

It is the key to rectify the improper behavior of the real estate agency industry and punish those who have problems, but we must never link high housing prices with real estate agencies, let alone link the punishment of real estate agencies with selling high-priced houses. A real estate agent sold a high-priced house, but it was completely transparent and open during the transaction, and there was no violation of laws and regulations. Naturally, the regulatory authorities will not punish real estate agents. This is the spirit of the rule of law.

On the surface, high-priced houses will not be publicly listed, but can we rule out the possibility of secretly selling transactions, because high-priced houses have more profit space and are more attractive.

In fact, high-priced housing is definitely attractive, so there should be requirements for practitioners in the real estate agency industry in the future. If there are many violations, then there must be certain punishment measures, such as confiscation of business licenses, which will have an impact. Only with such influence can the operation of real estate agents be more standardized.