Which is better, Anta or Li Ning?

1. Brand image: Anta focuses on low price, affordable and reliable quality, while Li Ning focuses on fashion, trend and high grade, so Li Ning's grade is higher.

2. Positioning: Li Ning pays more attention to the mid-to-high-end market, with a slightly higher price, focusing on higher-end sports shoes and other products. Anta pays more attention to the low-end market. Li Ning is a professional sports brand founded by "Prince of gymnastics" Li Ning on 1990. Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. A huge retail distribution network and supply chain management system have been established in China, and the status of e-commerce has been continuously improved to build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004.