How do game operators make money?

Abstract: After several years of rapid development, the online game industry has formed several relatively stable profit models. At present, the main ways for game operators to make money are online game service fees, client software installation fees, telecom sharing and online advertising. If you want to make money as an online game agent, you must first do a good job in market research, then negotiate and sign a contract, prepare for operation, and finally formally operate. Next, let's take a look at the profit skills of online game operators and online game agents with Bian Xiao. How do game operators make money?

1. Players pay the online game service fee.

Game operators can earn the most lucrative sales profits from distribution channels by building network platforms and providing services. Online game operators need to invest in setting up servers, develop a set of perfect online game software, or pay agency fees (copyright fees) or share profits to represent a great online game. In addition, we should set up a lot of customer service telephones and arrange a lot of full-time customer service and game managers. Therefore, the more gamers, the higher the game service fees earned by game operators.

2. Players need to pay to install client software.

Online game operators will not consider profit when sending client software. The price of client software is very low, and sometimes even a gift strategy is adopted (if it is broadband, it can be downloaded for free online). After deducting the manufacturing cost and distribution cost, the profit is almost zero. The purpose of this is to expand the market share of the game to a greater extent.

3. Telecom sharing

Operators' servers should be set up on the internet trunk line of the telecommunications sector, which will benefit the telecommunications sector a lot. At present, some operators have cooperated with telecom departments to bundle the game service fee with the telecom internet access fee (internet access fee), because people who play a game will spend more than three hours (74%), and the online time will be greatly increased, which will greatly increase the revenue of telecom. If this game attracts people to surf the Internet for a long time, online game operators may be able to ask the telecommunications department for a part of the internet access fee.

4. Online advertising

Online advertising is rare in some popular charging games, because since players pay the fees, they want to play in a pure environment and don't want to be disturbed, otherwise they will fight for the money they pay. However, in some traditional online games or free games, online advertisements are often seen. Even in a game website with a long history like Lianzhong, paying members are often forced to see advertisements in the game environment, because most of Lianzhong's players are free, and because most of the games are traditional board games, it seems that advertisements are not very annoying, and even more because Lianzhong has not found a better way to make profits, advertisements are inevitable.

How to represent online games

1, market research

Before acting as an agent for an online game, we should do a good job of market research in the early stage, and fully understand the current situation of online games in China and the development trend of online games in the world. Then, according to the survey results, determine the types of online games to be represented and the importing countries. After determining the target range, it is necessary to investigate the other party's game market in detail and find out the composition of the other party's game market. Then, the project will be delineated according to domestic demand and own conditions, and relevant departments of the other party will be contacted for on-the-spot investigation.

2. Negotiate and sign the contract

When all the steps of market research are completed and a specific online game is determined, it enters the stage of negotiation and signing. At present, there are four modes of cooperation between domestic game agents and Korean manufacturers.

Step 3 Prepare for operation

Before operating online games, we should first do a good job in operating online games, recruit basic personnel needed for online game operation, and then discuss the form of cooperation with Internet service providers. Since only publishing houses in China have the right to distribute, we should find a publishing company to confirm the distribution number after signing an online game.

4. Formal operation

When all the operational preparations are completed, it is necessary to carry out the test before the formal operation, and then officially put into operation after the test expires, supplemented by various online and offline activities. At the same time, a lot of publicity should be carried out on the Internet and print media.