Legend of Guangdong Risheng Group

Deng Peixing interprets business legends;

Deng Peixing, the chairman of Guangdong Risheng Group, started with 1000 yuan. Now he has three manufacturing bases, and Risheng has become a leading enterprise in the domestic aquarium industry. Deng Peixing believes that Risheng has come to this day step by step. In this new industry, there is no precedent to learn from. For more than ten years, he watched too much and thought too much before he became a leader. From apprentice to ancestral temple, Deng Peixing came from Raoping, Chaozhou, and this year has passed without doubt. Since his father died young, as the eldest son, he began to take care of his family at the age of ten. 16 years old, as an apprentice in a state-owned factory, from an excellent lathe worker to a buyer and salesman. He started his business on 1989, when he turned the ancestral temple in the village into a factory. In Chaoshan area, there are countless family-owned enterprises like this, but few can finally stand out like him. What made Risheng take the first step to success? Deng Peixing believes that the key to starting a business is to choose a good industry and find something new with a slightly higher technical content, which is not available in China at present, even if it is unpopular. Because he is a fish lover and has knowledge of motor manufacturing, Raoping's fishery is relatively formed, and the domestic aquatic seafood market has also entered the embryonic stage, so he decided to start with seafood farming equipment. With a keen sense of market smell and excellent personal quality, he launched the first batch of seafood oxygen pumps and pushed them to the hungry market at that time. He realized the primitive accumulation of capital in a short time, and quickly transitioned from the difficult stage of starting a business in a manual workshop to the benign growth stage of batch mechanization. The second step to success is 1996. With the gradual improvement of people's living standards, China aquarium ornamental fish, a leisure industry, has gradually ushered in the best development opportunities. Deng Peixing, who was well prepared, once again seized this opportunity. In just a few months, he invested in the development of several series of molds with more than a dozen varieties, which not only quickly extended the product tentacles to the aquarium equipment industry, but also quickly became a new force in this industry relying on a sound domestic sales network and effective product strategies.

Move to Shenzhen and Guangzhou to expand again.

Deng Peixing pays more attention to the mature international market. He decided to start with Shenzhen, a city with a stronger export atmosphere, and Deng Peixing decided to set up his own export team from the beginning. 1999, he came to Shenzhen with 10 million yuan and his team, and set up two branch factories; By the end of 2003, the company has established the main export manufacturing base of the group in Shenzhen Longgang Baolong High-tech Industrial Zone. From Chaozhou to Shenzhen, Risheng Group's development road is getting wider and wider. By the end of 2004, the total production area of the three manufacturing plants exceeded 70,000 square meters, the annual export volume exceeded US$ 25 million, and the annual profits and taxes exceeded RMB 30 million. Risheng Group has not stopped moving forward. The reporter learned that they will invest 30-40 million yuan to build the fourth production base in Fangcun, Guangzhou. When asked about the grand goal of the Japanese grand event, Deng Peixing said that Risheng Group has always been steady and steady, keeping the sustainable development of the enterprise step by step, and will not deliberately pursue the name of the top 100.

Sponsoring the diving team values the spirit of hardship.

When contacting Deng Peixing for an interview, he didn't want to accept it at first, because he was very low-key and rarely interviewed by the media. It was only because he sponsored the diving team that many people got to know him. Not long ago, he was interviewed by Phoenix TV and began to appear in the media. Deng Peixing believes that there are many similarities between Japanese corporate culture and sportsmanship. Enterprises, like athletes, should be patriotic, hardworking, United and forge ahead. Risheng Group is the exclusive sponsor of Guangdong diving team. At this year's Athens Olympic Games, three members of Guangdong Risheng Diving Club won three gold medals and one silver medal, which became a legend and won glory for the aquarium industry in China. Previously, Deng Peixing, who loves sports, invited Li, the world champion of gymnastics, and Wang Nan, the world champion of table tennis, as corporate spokespersons of Risheng. Last year, he signed a contract to exclusively sponsor the diving team until the end of the 2008 Olympic Games. In diving, "men's swimming trunks are too big and there are not many advertisements." Deng Peixing values the diver's fighting spirit, hoping to help them a little, and hopes that this spirit can be perfectly combined with Japanese corporate culture.