How do wine agents develop group buying channels?

However, in the process of developing group buying channels, many agents just blindly look for the source of big customers, without accurate positioning and targeted visits to customers, which will inevitably lead to waste of material resources, manpower and energy. So, how should wine agents correctly develop group buying channels? What are the ways and means to quickly and accurately obtain the resources of group buying customers? 1. Create a list of large enterprises. By consulting the local enterprise directory, telephone book, enterprise atlas, professional newspapers and magazines, community organizations, etc. , collect and sort out, focusing on those enterprises that often advertise. Using multi-level screening mechanism, from simple to complex, we gradually sum up suitable and cooperative enterprises, form a list of potential customers, and devote ourselves to sales public relations. 2. Pay attention to chambers of commerce and fellow villagers' associations. In many cities, there are quite a number of various forms of peer chambers of commerce, fellow villagers' associations, alumni associations and comrades-in-arms associations. People set up their own groups according to different characteristics, and these groups also hold party activities regularly and irregularly, which can be used to sell alcohol in large quantities. The channels to establish contact with these associations can be searched through forums and information publishing platforms, or they can directly contact the person in charge for communication. 3. Rational use of e-commerce group purchase Although the hot period of e-commerce group purchase websites has passed, several existing large group purchases have their own loyal customer groups. At appropriate times (such as festivals, holidays, etc.). ), alcohol group purchase cooperation will also achieve unexpected results with the help of a broad network platform and a huge user base. 4. Broaden the road with contacts. Different industries have close interpersonal networks. As wine distributors, we should not ignore local connections. It is also an important means to use the network structure of contacts to find the customers of large group purchases. But remember not to add too many necessary ingredients in the promotion of personal contacts, so as not to affect interpersonal relationships. 5. Training and marketing training Potential customers can hold local training sessions on wine knowledge and tasting. The main task is to promote and popularize wine culture and market wine. Keep in touch with customers who are interested in wine training or have the strength to explore the potential of cooperation. 6. Visit old customers regularly. While developing new channels and new customers, we cannot ignore the maintenance of old customers. To establish a complete and detailed customer file, fully understand the needs and preferences of different customers, so as to quickly close the distance when contacting again. Visit old customers regularly during holidays and other suitable times to expand new purchase intentions.