The role of convention and exhibition venues

The development of the exhibition industry can improve the city's industrial structure and enhance the city's image, and is an important part of the city's competitiveness. Convention and exhibition venues play a pivotal role in the development of the convention and exhibition industry. Convention and exhibition venues can decide which exhibitions to hold and when, and their operating models can even determine the overall development of the city's convention and exhibition industry. To sum up, the role of exhibition venues in the development of urban exhibition industry is mainly reflected in the following aspects.

1． Can vigorously promote the development of the convention and exhibition industry

The regional industrial foundation, market size and other factors of the city can promote the development of the local convention and exhibition industry, but an advanced and applicable exhibition hall condition is undoubtedly the hardware for holding exhibitions The accurate positioning of convention and exhibition venue management is an essential prerequisite for promoting the development of the convention and exhibition industry.

For example, the completion and put into use of Dalian Xinghai Convention and Exhibition Center brought a "blockbuster" to Dalian's convention and exhibition industry; the Shenzhen Convention and Exhibition also attracted a large number of merchants due to the completion of the "Shenzhen International Exhibition Center", but later due to the exhibition area Too small, causing brand exhibitions such as the "International Furniture Fair" to be held in other places outside Shenzhen; since 1999, with the completion of the Hi-Tech Fair Exhibition Hall and the successful holding of the Hi-Tech Fair, it has brought development opportunities to the Shenzhen convention and exhibition industry, and gradually Formed another peak period of development.

2. Can actively cultivate the city's exhibition brand

Convention and exhibition venues not only provide venues and related services for conferences and exhibitions, but their business strategies are also related to the cultivation of the city's exhibition brand. According to international practice, the exhibition hall has an industry practice of not hosting exhibitions of the same theme within six months. Which exhibitions to accept and which exhibitions to reject is crucial to the growth and even survival of an exhibition brand. For example, Germany's Hannover, Munich and Dusseldorf invested in building exhibition halls and organizing exhibitions in Shanghai, which not only intensified competition in Shanghai's exhibition venues, but also affected the development direction of Shanghai's entire city's exhibition industry to a certain extent.

3． Can improve the marketization of the convention and exhibition industry

The market-oriented operation of convention and exhibition venues is conducive to the market-oriented operation of the convention and exhibition industry. The main entities in the market-oriented operation of the exhibition industry mainly include exhibition companies, booth construction companies, exhibit transportation companies, hotels, catering, etiquette service companies, etc. If convention and exhibition venues adopt monopolistic operations and provide monopolistic exhibition services, then business entities such as exhibition companies, decoration companies, and transportation companies in the industry will not be able to obtain a fair competitive market environment and development space.

4. Able to moderately regulate the market operations of the convention and exhibition industry

The government's macro-management of the convention and exhibition industry is mainly reflected in the approval of exhibition projects. At present, the development trend of reform is to transform the examination and approval system into a filing system, and eventually cancel the examination and approval procedures for exhibitions. In the development process of the urban exhibition industry, especially for China's large and medium-sized cities that have not yet matured, the government's macro-guidance and regulation of the industry are indispensable. Through exhibition management, exhibition brands that need to be supported and cultivated can be given space to develop, and it can play a macro-control role in the healthy development of the exhibition market to a certain extent.

5. Being able to vigorously cultivate talents in the exhibition industry

As one of the main entities in the exhibition market, exhibition venues require a large number of high-quality professional talents to ensure the successful completion of professional venue management and exhibition services. For example, the Hong Kong Convention and Exhibition Center has 817 formal employees, most of whom are high-quality professional talents recruited from all over the world and trained by themselves. Therefore, the management and operation of exhibition venues can attract a large number of high-quality and high-level professional talents to the urban exhibition industry and cultivate a large number of local professional talents.

6. It can strengthen the service function of the city

The exhibition industry has a great industrial driving effect. In addition to directly producing economic effects, it also has a huge impact and catalytic effect on social and economic development. As an important part of the city's service industry, the convention and exhibition industry has a positive role in strengthening the city's service functions. Among them, the driving role of convention and exhibition venues cannot be underestimated. Strengthening and improving the service level and service quality of exhibition venues can promote the development of the exhibition industry, and at the same time, it can play a positive role in improving urban service functions.