Yu Faxiang develops resume.

In the early 1990s, China's housing reform started in an all-round way, and the real estate industry grew rapidly. From 65438 to 0995, Hainan real estate bubble burst. In the changeable and extremely unstable market structure, Yu Faxiang summed up his own unique law of counter-cyclical real estate management value. 1In August, 1995, Hainan Xiangyuan Industrial Co., Ltd. was established, realizing a gorgeous turn from decoration to real estate. During this period, Yu Faxiang met his most important business partners-Shen Baoshan and Gan Yong. At the same time, it is these three young people who are full of passion and ideals who have worked together to create a prosperous career for Xiangyuan. At the same time, Yu Faxiang introduced Fang Xingshang, the first professional designer in the history of xiang yuan, and xiang yuan's cultural gene of advocating professionalism originated from this.

In the following years, under the condition of relatively stable and coordinated development of the domestic real estate industry, Yu Faxiang led his team to and from Haikou, Shenzhen, Shaoxing and Shengzhou, and presided over or participated in the development and construction of many real estate projects such as Xiangyuan, Huiyuan Commercial and Residential Area and Shaoxing Golden Harbor, striving to improve the regional living environment and promote the process of urbanization. With the continuous expansion of real estate business, Zhejiang Xiangyuan Investment Group Co., Ltd. was established in 2002, and a group company focusing on real estate investment and development was formally established.

While making big industrial investment, Yu Faxiang began to set foot in the capital market. In April of 20001year, it spent nearly 100 million yuan to acquire the listed company "Qiong Haide". This acquisition is undoubtedly a vivid enlightenment lesson of capital operation, which makes him clearly realize that industrial investment can only take off with the wings of capital. This concept has a profound impact on the sustainable development and take-off of Xiangyuan. In 2002, with a keen sense of business and innovation, Yu Faxiang once again followed the pace of the times, seized the huge potential business opportunities in the central region, and successfully settled in Anhui for a second venture with his high-quality assets and experience accumulated in the development of the eastern region.

After entering Anhui, Yu Faxiang successively invested and developed the largest old city reconstruction project of Hewa Road in Hefei, successfully built a large-scale mature humanistic community in Hefei-Xiangyuan Shangcheng International, and invested and developed the old city reconstruction and comprehensive management project of Hesui River in Wuhe County, Xiangyuan Square project; Anhui's first one-stop shopping center-Times Square, Xi Du, Lu 'an; Ou Li Industrial Park, an export refrigerator base with an annual output of 6.5438+0.2 million units, covers an area of 6.5438+0.8 million square meters; Acquired and reorganized Anhui Communications Construction Co., Ltd., actively participated in the construction of municipal infrastructure, and contributed to the construction of Hefei's modern metropolis; Acquired Anhui Qimen Black Tea Factory as a whole, and established Xiangyuan Tea Group to inherit China tea culture. After just a few years of rapid development, Xiangyuan has developed from a single real estate investment and development group company to a diversified industrial group focusing on investment and operation.

With the growth and diversified development of the enterprise, Yu Faxiang deeply realized that business intuition alone could not guarantee the long-term development of the enterprise, so he came to China Europe International Business School, the top business school in China. After two years' study, he realized that only by rationally thinking about the strategic direction and core competitiveness of enterprises, standardizing the corporate governance structure, building a cohesive corporate culture and establishing a professional team can sustainable development be realized. To this end, Yu Faxiang invited a group of outstanding professional managers represented by Lai, Huang Hua, Zhang Changyuan and Deng Zengyong, which greatly promoted the professional and standardized operation of the whole group and improved the overall professional operation ability. In 2008, introduced by classmates, Yu Faxiang was deeply attracted by the resource endowment of Wudang Mountain, a "big man with mountains and rivers". Well-known enterprises in the United Nations initiated the establishment of Taiji Lake Group to invest in "Taiji Lake New District Development and Eco-tourism Project". At this point, xiang yuan became attached to the tourism industry. 20 10 Relying on the geographical and resource advantages of Yun Qi, Xiangyuan invested in the development of Yun Qi Mountain Eco-cultural Tourism Zone. 20 12 Tianshan Tianchi project in Xinjiang was successfully signed. Yu Faxiang focused on the tourism industry, and the curtain of becoming a bigger and stronger tourist destination was officially opened.

The unrepeatable resources of cultural attractions, rich historical and cultural heritage and the policy advantages of national strategic pillar industries are the objective reasons why Yu Faxiang loves the tourism industry. However, more importantly, the investment and development of tourist destinations can effectively echo the existing industrial sectors, and the expansion of tourism projects can bring more opportunities for the development of existing industries. 20 12, Yu Faxiang further clarified that it is Xiangyuan's unswerving strategic mission to master the key links of the value chain and create a sustainable consumption platform with excellent experience based on the urban operation industrial chain and supplemented by the tea industry.

At this point, a national comprehensive holding group focusing on building tourism destination industrial clusters, including cultural tourism, urban operation and tea industry, was formally born.