How is the official WeChat account profitable?

Question 1: How to make use of WeChat official account to make a profit? During the Spring Festival, Cloud Technology Fengge predicted that the number of WeChat users would soon exceed 400 million, and thought that "WeChat is the browser with the most traffic in China. The most powerful AppStore. Whether the APP is king or the Web is resurrected, WeChat will be the biggest entrance. " It can be seen that the power of WeChat cannot be underestimated by any individual or enterprise. Since WeChat officially launched the public platform, a large number of grassroots, celebrities and enterprises have moved to the WeChat platform. For a time, WeChat marketing was in full swing, and many of them had millions of fans. So how are these WeChat accounts profitable? If you want to make money, you have to be paid by someone or an enterprise, which involves forward charging and reverse charging. The forward direction is to charge users and the reverse direction is to charge advertisers, so we will start from these two general directions: forward charging 1 and e-commerce. We once moved the most primitive way of buying and selling on the Internet, and it still applies on WeChat. For example, Meifuhui, which was very popular before, sold its own products on WeChat. Although the platform function of WeChat is still not perfect and the shopping experience needs to be improved, this cannot stop the progress of WeChat e-commerce. 2. Games. On the traditional PC Internet, the revenue data of games directly created some Nasdaq listed companies; Even if they don't go public, many people earn a lot of money. On the mobile Internet, the revenue of Appstore in 20 12 years exceeded 4 billion dollars, of which games accounted for 3 billion. From this perspective, how can people who play WeChat give up the game? Games on WeChat can be displayed in Html5. I tried one before, and the experience in Wifi environment is good. 3.VIP service, charging VIP users by providing high-quality differentiated services. For example, marriage, professional knowledge push or question and answer and so on. The threshold of forward charging is high, which is difficult for ordinary grassroots to achieve. However, if it is done by a company, from the perspective of the number of users of WeChat, it has great potential. Reverse charging Speaking of reverse charging, I'll tell you good news and bad news first. The good news is that the daily income of advertisements launched by Cloud Technology is 1 10,000 yuan, and the current income is close to 200,000 yuan. The bad news is that WeChat officially blocked many micro-signal advertisements these days. It is roughly estimated that there are at least 3 million users with blocked accounts, including hundreds of thousands of fans. It can be seen that the current WeChat advertising is in a situation of ice and fire. How to do WeChat advertising? 1, taking orders, almost every group discussing WeChat has some people in advertising alliance sending orders, allowing you to directly push advertisements out in the form of rich media; This kind of risk is great, maybe this is the last time you push the message. 2, brand advertising, like cloud technology, directly contact advertisers, and attach pictures and links at the end of the article; This need has a certain brand influence and the number of fans, and grassroots can't play. 3, indirect delivery, not directly in the official editing background of WeChat, but taking users to a third-party page and placing advertisements on this page. For example, Pippi WeChat officially provides advertising functions; At this time, WeChat is equivalent to a browser, and all advertisements that can be made on WAP pages can be tried, but there are also some shortcomings. First, there is a certain loss of users when jumping, second, inappropriate advertisements will seriously affect the user experience, and third, the official policy risk of WeChat. 4. Implanting advertisements, that is, implanting advertising content on the pushed rich media content, such as mentioning the names of certain brands and advertising words in articles and pictures; This requires you to have enough fans to scale up, and it is best to attract advertisers with the high recognition of users. 5, soft text, there are always many companies that need to do PR, such as WeChat in science and technology, which can give good publicity to some startups and apps. Suggestion: 1, don't violate the high-voltage line of WeChat official policy, be careful, or you will regret it for a lifetime; 2. Try to combine the characteristics of your WeChat content and user attributes, accurately market, and incorporate advertisements into the content. Unlike advertisements at all, even the advertising content itself is the service that users need. Take the "Mobile Internet" (ID: sjydhlw) operated by the author as an example. Its main positioning is to provide related services for mobile Internet practitioners, including information and dry goods sharing, cooperation, job hunting, offline gathering and so on. Although it is not for profit, if you want to explore the profit model, combined with the characteristics of its user base, it can be divided into the following categories: 1, directly in. & gt

Question 2: How is the official WeChat account profitable? There are many profit models of WeChat official account, which can be different according to the account operation and the business ideas behind it.

1 Sell products and services, and sell them for free according to online fans.

2 Selling advertisements, fans above 5W can apply to become traffic owners, hang advertisers' advertisements, and earn income by paying per click.

Question 3: How to open WeChat official account, and how to make profit from WeChat official account? Author: Wang Dayao

Link: Hu Zhi /...263983

Source: Zhihu.

Copyright belongs to the author. Please contact the author for authorization.

First, be familiar with WeChat official account.

In doing anything, the same thing is: learn to walk before you run. People often ask me how to operate WeChat and what I should pay attention to in the interview of new media operation, but I don't pay much attention to Weibo WeChat, and I haven't registered and operated any official WeChat account. The operation of WeChat needs to settle down, and the dividend of WeChat is gradually passing, which requires a solid foundation and a lonely heart.

In the first stage, you should be very familiar with the six functional modules of WeChat official account, such as application for registration, automatic reply, custom menu bar, data management, mass messaging and WeChat official account setting. The following 10 questions are what beginners must know:

1 How to register the official WeChat account?

What's the difference between subscription number and service number?

3 Content settings such as introduction of official account name of WeChat (especially, it cannot be changed after the official account name of WeChat is set).

4 How to set keyword reply

5 How to set the first attention reply

6 how to set the menu bar

7 How to send messages in groups

8 How to create multi-graphic information

9 How to add materials (pictures, words, links, etc.). )

10 What are the statistical functions of the official WeChat account (such as users, page views, attention, etc.)? )?

For my interns, I usually ask them to build another official WeChat account and get familiar with the whole process system. Then I will randomly check their function points. If you don't know the basic function points of WeChat official account, how to operate a WeChat official account?

Second, understand typesetting skills.

Once you are familiar with the basic functions of WeChat official account, you need to know the typesetting skills of WeChat, which is also a headache for all beginners of new media, because the editor that comes with WeChat is too bad. For the typesetting of WeChat official account content, we need two tools: WORD and WeChat editor.

This word is easy to understand. I generally suggest that new media operators write the material content on WORD first, so that they can have a backup and modify it at any time. Because there are often bugs in the background of WeChat, the content is not saved accidentally. Moreover, after understanding the typesetting of the official WeChat account, it can actually be done in WORD without an editor.

Wechat editor is actually a fckeditor, but it is arranged with various styles, which can be directly used for typesetting. At present, the better WeChat editors are 135 editor and Xiu Mi editor. However, many people overdo it, regard the WeChat editor as an artifact, and like to pile up content in various formats, thinking that it will look good. As everyone knows, it looks colorful and messy. The most beautiful thing is always simple and natural typesetting.

With regard to WeChat typesetting, it is suggested that novices should manually edit all other parts except the introduction of WeChat at the beginning and end of the article, and apply the inherent format of the editor. General content arrangement, with the following skills:

1. For pictures and texts with more text content, it is recommended to use 2-4 as a paragraph, so that the overall reading level is clear and will not be very tired;

2. For graphics and texts with less text content, it is recommended that each punctuation mark be in the middle, just like the daily graphics and texts of Dawanglu in the official WeChat account, which looks very concise and clear;

3. If there is a lot of text content, it is recommended to align all the text left and right. Note that the editor that comes with WeChat cannot be aligned left and right, so you can use WeChat editor to operate.

4. In terms of font comfort, Microsoft Yahei is better than Songti;

5. In terms of font size, font 15 is the best;

6. In terms of reading comfort, medium gray is more suitable for reading than black;

7. In terms of line spacing, if it is a large section, the line spacing is 1.75 times, and if the content is small, especially in the middle, the line spacing is 2.0 times.

The arrangement of WeChat pictures and texts can actually be edited in the text box of WeChat editor like WORD, which is easier. Don't always think about using some layout style.

The first two parts are more of an introductory process, just stepping into the door of WeChat operation. The following three points are an indicator that determines the operation level of WeChat.

......& gt& gt

Question 4: What profit models can WeChat official account have? During the Spring Festival, Cloud Technology Fengge predicted that the number of WeChat users would soon exceed 400 million, and thought that "WeChat is the browser with the most traffic in China. The most powerful AppStore. Whether the APP is king or the Web is resurrected, WeChat will be the biggest entrance. " It can be seen that the power of WeChat cannot be underestimated by any individual or enterprise. If you want to make money, you have to be paid by someone or an enterprise, which involves forward charging and reverse charging. The forward direction is to charge users and the reverse direction is to charge advertisers, so we will start from these two general directions: forward charging 1 and e-commerce. We once moved the most primitive way of buying and selling on the Internet, and it still applies on WeChat. For example, Meifuhui, which was very popular before, sold its own products on WeChat. Although the platform function of WeChat is still not perfect and the shopping experience needs to be improved, this cannot stop the progress of WeChat e-commerce. 2. Games. On the traditional PC Internet, the revenue data of games directly created some Nasdaq listed companies; Even if they don't go public, many people earn a lot of money. On the mobile Internet, the revenue of Appstore in 20 12 years exceeded 4 billion dollars, of which games accounted for 3 billion. From this perspective, how can people who play WeChat give up the game? Games on WeChat can be displayed in Html5. I tried one before, and the experience in Wifi environment is good. 3.VIP service, charging VIP users by providing high-quality differentiated services. For example, marriage, professional knowledge push or question and answer and so on. The threshold of forward charging is high, which is difficult for ordinary grassroots to achieve. However, if it is done by a company, from the perspective of the number of users of WeChat, it has great potential. Reverse charging Speaking of reverse charging, I'll tell you good news and bad news first. The good news is that the daily income of advertisements launched by Cloud Technology is 1 10,000 yuan, and the current income is close to 200,000 yuan. The bad news is that WeChat officially blocked many micro-signal advertisements these days. It is roughly estimated that there are at least 3 million users with blocked accounts, including hundreds of thousands of fans. It can be seen that the current WeChat advertising is in a situation of ice and fire. 1, taking orders, almost every group discussing WeChat has some people in advertising alliance sending orders, allowing you to directly push advertisements out in the form of rich media; This kind of risk is great, maybe this is the last time you push the message. 2, brand advertising, like cloud technology, directly contact advertisers, and attach pictures and links at the end of the article; This need has a certain brand influence and the number of fans, and grassroots can't play. 3, indirect delivery, not directly in the official editing background of WeChat, but taking users to a third-party page and placing advertisements on this page. For example, Pippi WeChat officially provides advertising functions; At this time, WeChat is equivalent to a browser, and all advertisements that can be made on WAP pages can be tried, but there are also some shortcomings. First, there is a certain loss of users when jumping, second, inappropriate advertisements will seriously affect the user experience, and third, the official policy risk of WeChat. 4. Implanting advertisements, that is, implanting advertising content on the pushed rich media content, such as mentioning the names of certain brands and advertising words in articles and pictures; This requires you to have enough fans to scale up, and it is best to attract advertisers with the high recognition of users. 5, soft text, there are always many companies that need to do PR, such as WeChat in science and technology, which can give good publicity to some startups and apps. Suggestion: 1, don't violate the high-voltage line of WeChat official policy, be careful, or you will regret it for a lifetime; 2. Try to combine the characteristics of your WeChat content and user attributes, accurately market, and incorporate advertisements into the content. Unlike advertisements at all, even the advertising content itself is the service that users need. Take the "Mobile Internet" (ID: sjydhlw) operated by the author as an example. Its main positioning is to provide related services for mobile Internet practitioners, including information and dry goods sharing, cooperation, job hunting, offline gathering and so on. Although it is not for profit, if you want to explore the profit model, combined with the characteristics of its user base, it can be divided into the following categories: 1, directly in. Including App, e-commerce advertising and even brand advertising, although this method is very undesirable. 2. Push soft articles to relevant companies. 3. Push cooperation and recruitment information charges. 4. Charge VIP users membership fees and push exclusive quality content to them. 5. Help ... >>

Question 5: What profit models can WeChat official account have? During the Spring Festival, Fenggeyun Technology predicted that the number of WeChat users would soon exceed 400 million, and considered WeChat to be the browser with the most traffic in China. The most powerful APPStore. Whether the APP is king or the Web is resurrected, WeChat will be the biggest entrance. It can be seen that the power of WeChat cannot be underestimated by any individual or enterprise.

If you want to make money, you have to be paid by someone or an enterprise, which involves forward charging and reverse charging. The forward direction is to charge users and the backward direction is to charge advertisers, so we will start from these two general directions:

Forward cost

1, e-commerce, we moved the original way of buying and selling to the Internet, and it still applies to WeChat. For example, Meifuhui, which was very popular before, sold its own products on WeChat. Although the platform function of WeChat is still not perfect and the shopping experience needs to be improved, this cannot stop the progress of WeChat e-commerce.

2. Games. On the traditional PC Internet, the revenue data of games directly created some Nasdaq listed companies; Even if they don't go public, many people earn a lot of money. On the mobile Internet, the revenue of Appstore in 20 12 years exceeded 4 billion dollars, of which games accounted for 3 billion. From this perspective, how can people who play WeChat give up the game? Games on WeChat can be displayed in Html5. I tried one before, and the experience in Wifi environment is good.

3.VIP service, charging VIP users by providing high-quality differentiated services. For example, marriage, professional knowledge push or question and answer and so on.

The threshold of forward charging is high, which is difficult for ordinary grassroots to achieve. However, if it is done by a company, from the perspective of the number of users of WeChat, it has great potential.

Reverse charge

Speaking of reverse charging, I'll tell you good news and bad news first. The good news is that the daily income of advertisements launched by Cloud Technology is 1 10,000 yuan, and the current income is close to 200,000 yuan. The bad news is that WeChat officially blocked many micro-signal advertisements these days. It is roughly estimated that there are at least 3 million users with blocked accounts, including hundreds of thousands of fans. It can be seen that the current WeChat advertising is in a situation of ice and fire.

1, taking orders, almost every group discussing WeChat has some people in advertising alliance sending orders, allowing you to directly push advertisements out in the form of rich media; This kind of risk is great, maybe this is the last time you push the message.

2, brand advertising, like cloud technology, directly contact advertisers, and attach pictures and links at the end of the article; This need has a certain brand influence and the number of fans, and grassroots can't play.

3, indirect delivery, not directly in the official editing background of WeChat, but taking users to a third-party page and placing advertisements on this page. For example, Pippi WeChat officially provides advertising functions; At this time, WeChat is equivalent to a browser, and all advertisements that can be made on WAP pages can be tried, but there are also some shortcomings. First, there is a certain loss of users when jumping, second, inappropriate advertisements will seriously affect the user experience, and third, the official policy risk of WeChat.

4. Implanting advertisements, that is, implanting advertising content on the pushed rich media content, such as mentioning the names of certain brands and advertising words in articles and pictures; This requires you to have enough fans to scale up, and it is best to attract advertisers with the high recognition of users.

5, soft text, there are always many companies that need to do PR, such as WeChat in science and technology, which can give good publicity to some startups and apps.

Suggestion: 1, don't violate the high-voltage line of WeChat official policy, be careful, or you will regret it for a lifetime;

2. Try to combine the characteristics of your WeChat content and user attributes, accurately market, and incorporate advertisements into the content. Unlike advertisements at all, even the advertising content itself is the service that users need.

Take the mobile Internet (ID: sjydhlw) operated by the author as an example. The main positioning of this number is to provide related services for mobile Internet practitioners, including information and dry goods sharing, cooperation, job hunting, offline gatherings and so on. Although it is not for profit, if it is necessary to explore the profit model, it can be divided into the following categories according to the characteristics of this user group:

1, directly add advertisements to the article, including App, e-commerce advertisements and even brand advertisements, although this method is not desirable.

2. Push soft articles to relevant companies.

3. Used to push ... >>

Question 6: How does the WeChat subscription number make a profit 1? Understand the difference between subscription number and service number.

The enterprise subscription number can be issued once a day, and the service number can only be issued once a month. For ordinary small businesses, it is generally unrealistic to use the service number, because if you send messages once a month, customers may have forgotten you. Of course, it depends on your specific needs, because the service number provides more powerful functions than the subscription number. For example, the service number can apply for a custom menu.

2. How does WeChat help enterprises?

The essence of WeChat marketing is interaction, delivering value, maintaining old customers and influencing new customers. Many enterprises regard WeChat as a propaganda tool and advertise on time every day, so micro-signals are lifeless.

3. Make good use of "read the original" in the information

It's easy to overlook details. As we all know, there is no way to put hyperlinks in WeChat messages. Only hyperlinks can be placed in "Read the original". You can add customers to the corporate mobile website by "reading the original", or you can send WeChat first and then link.

4. WeChat public platform sets keyword automatic reply.

Set the corresponding keywords for each article sent, such as "1000", consult the top ten secrets of operating the subscription number of enterprise WeChat public platform, and enter "m" to view the article catalogue. In addition to the daily settings just now, you can also see the customer's questions in the "real-time message", sort out some questions, and push answers for customers through keyword settings, saving customer service communication time.

5 the secondary development of wechat

We want to provide customers with more convenient functions through WeChat, which can only be achieved through secondary development, such as customers inquiring about product information or reminding customers according to customer CRM system.

Personally, I suggest combining WeChat with corporate mobile websites, such as replying to the keyword "company introduction" and sending the mobile version of the company introduction to WeChat in the interface.

6. Don't push more than 3 graphic messages at a time.

If you push too much information, there is no point. If you want to tell the customer one thing, please send only one message. Remember that there should not be too many pictures in the information, and it is more appropriate to have less than 3 pictures. The picture size should be controlled below 50K, and the opening speed of graphic information will affect the reading rate of users.

The key to WeChat marketing is the quality of content. High-quality content will be shared by many people and will form viral marketing.

7 WeChat interaction is the key.

Dropping powder is a common occurrence. What we need to do is how to meet the needs of customers as much as possible. For example, you can use your WeChat, such as CITIC Bank WeChat, to inquire about product prices and report product failures, which will remind you every time you repay. If you have the conditions, you must provide full-time WeChat customer service.

Make clear who is the object of communication, interaction and push every time. The more readers know about this person, the higher their trust, including his company position, name and contact information.

8 丶 What methods can customers take the initiative to add you to WeChat?

In order to gain a large number of fans in a short time, we must rely on the media. For example, official website, Weibo, QQ space, personal business cards, company brochures and magazines. We must use all channels to promote and get a steady growth of fans every day.

Imitation is the fastest way for us to learn the operation of WeChat.

Recommend several good WeChat WeChat official account: Taobao Ghost Feet Seven, Jin Cuodao Aokangda Luxury Car Plaza, and you can find it by looking for the official WeChat account in "Add Friends".

Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

10 Make good use of "data statistics" in WeChat.

Many operational problems can be understood through data analysis, for example, do customers like the published content? Through statistics, we can clearly understand the number of fans, the number of new followers and the number of powder drops every day; See the gender and province of the subscriber through "user attributes"; Through "graphic analysis", we can know the information push situation every time, such as the number of people who put in, the number of people who read the graphic page, the number of people who read the original page, and the number of people who share and forward.

1 1 Group managed customers

When sending pictures and texts in groups, it can be aimed at gender, region and customer groups. If your customers have membership grades, you can group them by grades, because not all customers have the same taste. For example, customers who pay attention to Mercedes-Benz may like different content from Audi customers. ...& gt& gt

Question 7: How is the official WeChat account profitable? 10 points The official WeChat account will not be directly profitable, and some are affiliated industries of a certain group, in order to attract more customers. Some official WeChat accounts are probably caused by personal interests.

Question 8: How to make a profit from the official account of personal WeChat? Only if your official WeChat account has enough fans can you become a traffic master. When others put advertisements on your WeChat, they will naturally have income.

Question 9: How is the WeChat public platform profitable? Only when your official WeChat account has enough fans can you become a traffic master. When others put advertisements on your WeChat, they will naturally have income.

Question 10: How to build an official WeChat account and how to make a profit? Baidu WeChat official account can be registered, and 20,000 fans can hang advertisements to make money.