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Which domestic cake shop brand is good?

1, corporate culture

Corporate culture is an important spiritual pillar in the development of enterprises, and it is also a value concept gradually formed in the course of business operation, which is recognized and observed by all employees. It can gather cohesion and creativity for internal members of the enterprise when encountering problems.

Franchisees can examine the brand and corporate culture when weighing the brands they join. On the one hand, a high-quality brand usually has a unique brand culture, which is the soul of an enterprise and the driving force for its development. On the other hand, whether the brand's corporate culture and development concept are recognized by you, because only your own ideas will be more conducive to the later development.

2. Quality brand

A high-quality brand also has a good brand awareness, which includes brand awareness and brand memory. Brand recognition means that consumers can correctly remember or point out whether they have seen or heard the brand before after getting some hints; Brand memory means that when consumers think of a product, they can think of a specific brand without prompting.

The higher the brand awareness, the higher the passenger flow and turnover, and the more time-saving and labor-saving franchisees will be in exploring the market. Therefore, Oufeng Wheat Field would like to remind everyone that when choosing to start a business, you must choose a high-quality brand with high brand awareness to join, which will be more secure in the later stage of entrepreneurship.

3. Corporate services

One of the secrets of the success of franchise projects is the store address. Without a good commercial location, even the best project will not have too good profit. Therefore, how to choose a suitable business location has become the primary problem faced by franchisees.