Garment factory enterprise plan

Enterprise Plan of Garment Factory 1 I. Company Introduction

Special note: I will take a clothing factory and a clothing wholesale and retail store owned by my family and the customers they have absorbed in the course of 9 years as the starting point, rely on these advantages, give full play to my intelligence, and develop them into a powerful enterprise.

(1), the company's business purpose and objectives

Purpose: The company always adheres to the principle of * * * benefit sharing, and never takes personal interests as the guide, and does anything that goes against all entities in various business dealings.

Objective: We will rely on the advantages of the family industry, give full play to the wisdom of individuals and collectives, and strive to make the family industry bigger and stronger, and finally make it a powerful enterprise.

(II) Company Profile

Company Name: Zhongsheng Clothing Company

Scope of business: mainly engaged in clothing, but with the expansion of the company's scale, the company gradually set foot in various industries related to clothing, such as cloth production, financial investment and so on.

In the early days, processing orders were aimed at retailers.

In the future, all aspects will blossom.

(III) Company management

1, management ideas

The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adhere to the principle of * * * sharing collective interests, attach importance to the personal interests of employees in all departments of the enterprise, and give everyone a free play mechanism, so as to encourage everyone to give full play to their personal abilities and plan a better future for the enterprise.

2. Management team

The company's development strategy and talent strategy are very important. Therefore, attracting talents from all sides will be the strategic point of the company. We will make use of the relationship between all parties, try our best to attract talents from all sides and build a management team full of omissions and outstanding talents.

3, management decisions

In the early days, management decisions will be made by our entrepreneurial team and the unemployed people at home, and their respective tasks will have a clear division of labor. Our entrepreneurial team will be mainly responsible for market development and decision-making on the company's goal planning; The former family worker is responsible for the daily management of factory production.

In the future, as the company becomes bigger and stronger, the management decisions of the company will be made by the management department, and many institutions directly under the market will be subdivided to implement and implement the decisions.

Second, the market and competition analysis

(1) Market introduction

China has the largest consumer group in the world. As people's daily necessities, the demand for clothing can be imagined. Especially in recent years, the demand for fashion clothes in various places has shown a more rapid development trend. I think this is due to the rapid development of China's economy, the continuous improvement of people's living standards and the influence of new ideological trends. However, due to the restriction of the economic level of love and China's traditional frugality thought, people tend to favor those fashionable clothes with good quality and low price. In recent years, a lot of clothes have been bought online, but there are many defects in online shopping: first, the quality is not guaranteed, and second, the price is still a bit high. At the same time, we must focus on college students, because they have the strongest demand for fashionable clothes, especially for high quality and low price clothes. As a result, many fashion clothing stores have sprung up, and their supply market will be a particularly huge market.

(2) Market opportunities and environment

Explanation: a new enterprise wants to take the famous brand route from the beginning, but it is unsuccessful and may even lead to its own business failure. We should do what we can, adopt a step-by-step approach, and consolidate the foundation of the company's initial stage step by step: we plan to open retailers first, open product market information, attract many loyal customers and spread influence for the company.

I have done market research on this project and found that the clothes in many fashion shops are of poor quality, but the prices are still very expensive. After careful inquiry, it was found that their clothes came from wholesalers and the purchase price was higher. Therefore, if we can directly bypass the middleman and supply it to retailers at a fixed profit and low price, and at the same time ensure the quality, its market prospect will be very broad. The wide distribution of retailers will also provide favorable conditions for the company's brand creation.

Although brand-name clothing has strong market influence and quality assurance, the price of its products cannot be too low because of the huge investment in advertising activities every year. With good quality and moderate price advantage, I dare say that the market prospect will be broad.

(C) Analysis of market competition

Because of the low price strategy of high quality and low price, its competitiveness can be imagined. However, there is still potential competition. Many enterprises will follow suit after seeing the good results we have received by adopting this strategy. At the same time, many brand manufacturers will also adopt cost strategies to compete for the market. However, due to our company's expanded sales system based on mutual benefit and win-win situation, and the image of cheap Associated Press established in the hearts of consumers, it will win us favorable conditions.

(4) Target market

The initial stage of the enterprise is mainly aimed at retailers and indirectly at consumers;

Enterprises will mainly target consumers in the future.

Third, the product (service) introduction

service content

Basic service: retailers will have photos of clothes provided by the company to choose from before each supply. After the retailer escapes, he will report his residence, and the company will tailor the production for him.

Every time a product is provided, a product cost report will be attached.

Value-added services: all the expenses arising from intermediate links such as transportation fees and taxes when delivering goods to retailers shall be borne by retailers. However, if we can provide useful market accommodation for the company in various periods, especially the accommodation that consumers tend to buy, we can reduce it as appropriate.

Agreement service: If a long-term supply agreement is signed with our company, our company guarantees that only the good profit of 15 yuan will be extracted from each piece and included in the contract scope.

(2) product and service planning

The company fully abides by the principle of * * * benefit sharing, and considers the interests of any business partner, thus establishing a set of service processes that serve the interests.

(3) signing of business contract agreement

1. Retail units only need a copy of the business license and the ID card of the person in charge to enjoy the deposit-free. Just call to make an appointment, our company will deliver the goods to your door at the specified time, and both parties will sign the contract.

2. According to relevant laws and regulations, after signing a long-term supply agreement with the company of 1 year or above, you can pay a deposit equivalent to half of the profit receivable of the goods mentioned by the company in advance, and the other half will be paid after the products are fully purchased.

3. Our company will ensure that the profit of each garment is only 15 yuan for each long-term cooperative supply, and every time the goods are delivered, a cost declaration is included, which has legal effect.

Whenever the retailer provides the factory with useful market convenience, especially the information about consumers' purchasing tendency, the company may reduce the indirect costs in the delivery process as appropriate.

Retailers can provide our company with clothing samples designed by themselves or obtained by other means. After the company estimates that there is a market prospect, it will mass-produce and resell it as appropriate. In the profit settlement after sales, the company will give its clothing sales profit 35%. At the same time, the production and sales of its products are sorted into detailed accounting entries for detailed reference. Accounting entries have legal effect.

Fourth, marketing strategy.

(A) the choice of market institutions and marketing channels

In the early days, I will use the network of college students to give them some rewards, so that they can promote the retailers point-to-point on the preferential terms of our company, so as to sign long-term supply agreements with those retailers.

In the future, we will fully trust the relationship established with retailers, and make use of the strong market information that can be immediately fed back to us by the favorable conditions of direct contact with consumers, so that we can immediately formulate favorable sales strategies for sales personnel. At the same time, we will set up a special marketing agency to assist.

(B) marketing team and management

The pre-marketing team will be the multi level marketing system that I set up. Each level: students directly designated by me; The second level: it consists of students directly designated by me and students designated by myself. Three floors, four floors ... and so on. Their main task is to help our company get a house. The advantage of this is that they can take advantage of the characteristics of college students all over the country and take the preferential policies formulated by our company as the promotion content. The dual advantages will create extremely favorable conditions for the establishment of our customers and the rapid expansion of the sales system. We will adopt the principle of freedom to manage the promotion system. And according to their personal promotion, they signed a long-term supply agreement with the store to calculate the salary.

In the future, because we have a broad sales system, the company's products will open our own market and attract many loyal customers. At this time, we will pursue victory and establish our own brand in time.

(3) the establishment of customer relationship

The preliminary meeting mainly focuses on the establishment of the relationship with retailers, and advocates signing a contract agreement with them to build a complete interest-related whole on the basis of win-win with them. Our company's ties are used by retailers, and retailers rely on our products. )

In the future, our eyes will mainly focus on consumer groups, continue to implement the brand strategy of high quality and low price, products will be more in line with taste, and more loyal customer networks will be established.

Verb (abbreviation of verb) capital demand and financing mode

In the early stage, the establishment of the market will cost a lot, and the cost of the whole activity will be borne by the family industry.

In the future, when we build our own brand, we will implement two schemes at the same time. First, the existing sales plan is still based on the strategy of good quality and low price; Second, relying on their own brands, and then develop a sales network, formed by joining. The former is mainly funded by retailers because of the implementation of processing materials and loan booking; For the latter, due to the franchise mode, the company takes half and the franchisee takes half.

Enterprise Plan of Garment Factory 2 I. Industry Analysis

1, macro-environmental analysis

The country's successful economic reform and flexible marketing policies have made the domestic clothing market in full swing. GDP and national consumption index are rising, and people's consumption consciousness is increasing, which shows a broad development space for the clothing industry.

2. Analysis of the development trend of clothing industry.

Clothing industry has been a major industry in China since ancient times. Today, with the policy opening and economic development, China has become a global clothing processing base and a strategic place for brand development. China is a big country in clothing consumption and export. China's clothing exports account for about 2/3 of the total textile products exports. 60% of the production and sales of all brand products in the world are related to China, while the annual consumption of Chinese mainland market is about 654.38+000 billion, with growing demand and huge market potential. This provides us with a broad space for brand management.

Clothing industry is a consumer goods industry, but also a high-profit industry. Driven by interests and market demand, it has developed into a relatively perfect and professional group in the design, processing, marketing, direct selling and joining of the whole format. In the past ten years, China clothing market, which has a huge scale of production and consumption, has greatly improved its business model and management level, and paid more attention to brand management.

3. Market capacity

China has a population of more than 654.38+0.4 billion, and its economic growth has been amazing in the past decade. According to the statistics of the National Bureau of Statistics, the gross domestic product in 20xx reached 9,593.3 billion yuan, an increase of 7.3% over the previous year. The overall sales volume of domestic consumer goods was 3,759.5 billion yuan. Some experts estimate that by 20xx, the total sales will reach 10 trillion yuan. The domestic clothing sales market is very huge. According to the statistics of China National Business Information Center, in 20xx, domestic clothing sales totaled 570 million pieces, and large shopping malls sold 234 million pieces. With the rapid economic development and China's entry into WTO, China is considered as one of the most potential consumer markets in the world.

4. Opportunities

1) China has a strong economic growth. With the promotion of WTO and the coming of the Olympic Games, more foreign brands will enter China, which requires cooperation with powerful department stores or brand agencies.

2) Among many consumer goods, China is a "world factory", and there are a large number of processing bases in China, which provides conditions for the in-depth development of brand development.

3) Consumers' consumption concept is becoming more and more mature, and the competition of merchants is ultimately the competition of brands, and the time for brand operation is gradually ripe.

4) Brand operation can strengthen the control of resources and improve the competitiveness and profit rate of enterprises.

5) Louis Vuitton, Christine and other foreign high-end clothing brands. Dior, Dzheniya, Versace, Armani, Ports and so on. Successfully landed in China market and achieved great success in China clothing consumption market. This also proves that China consumers have a certain awareness of foreign brands and considerable purchasing potential.

6) The launch of a new round of economic cooperation policy between the country and the EU, the exporter of clothing brands.

7) On October 30th, 2008, Italian Silvio Berlusconi, the rotating presidency of the European Union, and European Commission President Prodi held a meeting with China leaders, and reached an understanding on economic cooperation, saying that relevant policies would be introduced to encourage domestic SMEs to cooperate with China enterprises.

Two. Cooperation background of the joint venture company

Make full use of the resource advantages of both sides, strengthen the alliance and quickly occupy market resources.

1 and the advantages of xxx department store group

1) Brand Effect of XXX Department Store

2) The department store industry has rich operation experience and accurately grasps the development trend of the department store industry.

3) Strong sales channel terminal

4) Financial support and guarantee

2. Advantages of 2.xxx Company

1) Jewelry, the core industry of the enterprise, has a huge network of large department stores all over the country, and customers can enjoy it.

2) Strong financial support

3) Rich experience in industry management.

4) Flexible management mechanism

Third, strategic objectives.

(A) marketing objectives

1.20xx annual total sales revenue100000 yuan.

2. Within three years, after the promotion of the market, the brand has developed and expanded rapidly in China. There are at least 100 brand image stores in major shopping malls across the country, including 30 franchised floor shops;

3. Establish a scientific management system and sales system operation platform;

4. Establish a marketing team with clear division of labor and cooperation.

Financial objective

1, and get 20% annual return on investment after tax within two years;

2.20xx years, the net profit reached 6.5438+million yuan;

(III) Company positioning and brand operation mode

1, company positioning

The joint venture company will be a professional operating company specializing in well-known brands at home and abroad. Business categories include clothing, apparel, shoes, luggage, cosmetics, household items, etc.

2. Market positioning

The company adopts various business models such as trade, retail and wholesale, and finally forms a multi-brand, multi-category and multi-channel marketing network.

The products of the joint venture company will be sold by the company directly or through secondary distribution or franchisees in major department stores, commercial streets and other stores in China.

According to different product categories, there are different positioning. The products operated by the joint venture company pay attention to quality and taste, and the price is higher among similar products.

3. Brand operation mode

1) as a brand distributor.

When introducing foreign brands, the joint venture company is responsible for market operation, and the products are imported from brand companies at trade prices.

2) Be a brand agent

Introduce foreign brands, be fully responsible for product design, procurement, processing, marketing and sales, pay a certain percentage of brand use fees to brand companies, and consider cooperating with design companies and processing companies. To obtain the right to use the brand in China, we need strong purchasing channels and market promotion.

3)*** There are foreign brands

Cooperate with foreign fashion design firms (or brand companies) to establish the same stakeholders. Foreign design firms will be responsible for the design of clothing styles and products, and the joint venture company will be based on network resources and sales development management.

4) own brand

Register the joint venture company's own brand, and be responsible for the operation of all brands by itself, so as to form economies of scale for all brands and projects.

Fourth, the sales channel strategy.

Overall operation strategy:

1. Develop brand network with self-operated stores in the early stage, and then expand market share with secondary distribution and franchise stores;

2. At first, it was based on the retail network of Wangfujing Department Store, and then this model was connected to major cities and influential department stores in China.

Secondary agent

For cities with relatively low consumption power and lack of customer resources, secondary distribution is mainly adopted, which can quickly penetrate the market with the help of agent network resources;

Give citizenship

Make full use of franchisees' funds to assist brand resources and management. Using franchisees' funds to expand their own brand market is conducive to the capital turnover of enterprises. This is the best way to expand the brand quickly, and the brand point can be established as soon as possible.

Network preemption strategy:

1. In the first year, Wangfujing Department Store mainly expanded its own outlets. If conditions permit, we can consider opening strategic outlets in Shanghai Hualian, Wuhan Wubai, Guangzhou Baiguang, Tianjin Isetan, Shenzhen Westinghouse and Wang Di Building.

2. Self-operated floor stores are mainly located in first-class cities, and agents and franchise stores are mainly located in second-class cities;

3. The market is dominated by South China, East China and Central China, and the three eastern provinces will not be developed for the time being (except Wangfujing Department Store Network);

4. Key marketing areas:

Primary market provinces and cities: Shanghai, Jiangsu, Zhejiang, Fuzhou, Beijing, Guangzhou, Wuhan, Chongqing, Chengdu, Dalian and Shenzhen;

B Provinces or cities of the secondary market: Tianjin, Changsha, Nanjing, Shandong, Guangxi, Jiangxi, Anhui, Yunnan and Sichuan;

Provinces or cities to which the tertiary market belongs: Shaanxi, Gansu, Ningxia, Henan, Hebei and Guizhou.

Extended target:

1, the eastern, Henan, Hubei, Northwest, Jiangsu, Guiyang adopted the two-level distribution agent model to promote;

2. The company's self-operated stores have expanded to Beijing, Kunming, Zhejiang, Fuzhou, Beijing, Chongqing, Chengdu, Dalian,

Mainly in Shenzhen.

Verb (abbreviation of verb) 1-3 year company development plan

1, within one year, successfully represented one or two foreign clothing brands and set up a 10 counter based on the network platform of Wangfujing Department Store;

2. Within three years, we can successfully represent three or four foreign clothing brands and open 100 counters and special halls including Wangfujing Department Store.

3. Cooperate with foreign fashion design firms (or brand companies) to establish the same stakeholders. Foreign design firms are responsible for clothing styles and product design, and project companies are responsible for the establishment and management of domestic sales networks;

4. Multi-brand operation started at the same time, and the network expanded to more influential department stores in all provinces except Wangfujing Department Store.

5. Brand management began to expand secondary agents and franchisees;

6. Prepare to create your own brand in design, production, sales and marketing.

Organizational structure of intransitive verb project company

1, basic organizational structure

2, the basic responsibilities of each post or department

Manager:

Be responsible to the board of directors, be fully responsible for the brand operation and daily affairs management of the joint venture company, formulate the medium and long-term strategy of the enterprise, and confirm and implement the medium and short-term goals and plans.

Deputy General Manager:

Responsible for the board of directors and general manager of the company, and in charge of relevant functional departments.

Brand introduction department

1) brand market research, information collection and analysis

2) Develop the criteria for brand selection and screen brands.

3) Investigate the market situation of the brand on the spot and visit the corresponding companies.

4) determine the ways and conditions of cooperation.

5) Start negotiations and sign contracts to prepare for brand operation.

Marketing department:

1) advertising and media

2) Company brand publicity planning and promotion plan formulation.

3)VI design, the production of brand image shop renderings.

4) Marketing activities, POPs, gifts, etc.

5) Training

6) Collection and analysis of market information

Retail sector:

1) market network development

2) Grasp the sales situation

3) Replenishment and commodity adjustment

4) Visit customers

5) Recover the payment for goods

6) Visit the counter

7) Shopping guide management

8) Sales data analysis

Logistics Information Department:

1) arrival management

2) Delivery management

3) Trusteeship management

4) Transportation management

5) Inventory management

6) Establishment and application of information system

Finance department:

1) Financial management, investment and asset management

2) Daily management: financial budget, cash, inventory, accounts receivable management, expense management, etc.

3) Prepare balance sheet, income statement and statement of changes in funds.

Human resources department:

1) Daily management

2) Recruitment and dismissal, promotion and demotion, and post transfer

3) Training management

4) Formulation of target management scheme

5) Establish performance appraisal system and incentive mechanism in combination with management by objectives.

Establishing and perfecting the above management procedures is the basis for conducting business and realizing the overall goal of the joint venture company.

3. Budget management system

Establish a budget system so that the company can make timely adjustments according to changes in market conditions and ensure the realization of the company's budget.

I. Financial Budget System

B, sales budget system

4, the implementation of target management

A, let all employees of the company understand the overall goal of the company.

B, better define everyone's responsibilities and detailed goals, and improve work efficiency.

C, help employees learn the methods and steps to achieve the goal.

D, provide the basis for personnel assessment and evaluation

Seven. financial plan

Development, investment and return, capital use plan and break-even forecast

1, start-up fund allocation ratio

The initial capital is 5 million yuan, which will be added later depending on the development situation.

1)50% for: initial introduction of foreign brands.

2)20% will be used to set up the counter of 10 50 m2 department store directly under Wangfujing Group.

3)20% for: human resources

4) 10% is used for the initial office expenses of the company.

2. Organization expenses

The company registration fee (calculated by 5 million yuan) is 50,000 yuan.

Office rent (1 year) 200,000 yuan.

Office equipment and supplies (computers, fax machines, photocopiers, tables and chairs, etc. ) 200,000.

Other expenses10,000.

A total of 460 thousand

3. Capital investment in the first six months of brand operation

Introduce internationally renowned brands in the form of import trade, and enter the 10 store at the same time for the first time, assuming that goods funds can be used in a rolling way after six months (each order needs to be placed six months in advance).

The mall pays back the money on time every month.

Goods (first delivery) 3 million

Counter decoration 100000×10 =1000000.

The salary of management personnel is 5000× 10 person× June = 300,000.

Travel expenses and daily transportation expenses are 200,000 yuan.

The total is 4.5 million.

4. Profit and loss and profit and loss balance forecast

Scheme A, the following budget is calculated based on operating only one brand and opening 10 self-operated retail stores for three years:

At the initial stage of brand operation, it is necessary to invest in bedding, decoration expenses and office equipment. It is also the introduction period of the brand. It is estimated that the sales target of 10 store in the first year is100000 yuan, which will break even. The following is the expected income statement:

Income statement (estimate)

By the end of 1 year of brand operation, RMB Yuan.

Product sales revenue (retail at original sales price)10,000,000.

Minus sign; Sales activities made a profit of 500,000 yuan.

The net sales of the product is 9.5 million pounds.

Less: department store discount rate (28% of net sales of products) 2,660,000.

Less: The purchase cost of the product (30% of the original retail price) is 3,000,000.

The gross profit of product sales is 3.84 million.

Less: inventory discount cost (5% of original retail sales) 500,000.

Less: sales expenses: shopping guide's salary is 360,000 yuan.

The transportation cost is 500,000.

Decoration depreciation expense is 500,000 yuan.

Management expenses: the salary of management personnel is 600,000 yuan.

Office equipment depreciation and office supplies expenses are 200,000 yuan.

Marketing expenses 1,180,000.

Profit 0

Income statement (estimate)