People in Chengdu, doing new media operations, what are the prospects?

It has been three years since I switched to new media in 18 years, and I have been developing in Chengdu. Let me talk to you about the salary and development prospect of new media in Chengdu.

Demand exceeds supply. These four words can cover the supply relationship of new media occupations in Chengdu at present. Why do you say that? I will talk about why from three aspects: recruitment, salary and subsequent promotion.

I have experienced three companies before and after I started operation. The first company is engaged in agency operation and local number, and the second company and the company I am now working in belong to the teaching and training industry. No matter which company's operation department, my first impression is that there is a large turnover of personnel, and people who are satisfied can never be recruited.

1. Recruitment

From my recruitment experience in three companies, I can sum up a sentence: lack of personnel, lack of compound operation talents

What is compound talents, is that you need to know more about operation.

boss, Hunting, Hook, these three recruitment apps are the most popular software for new media jobs at present, and there are many related jobs in them, but this does not mean that the prospects of this industry are good. No matter how many jobs you don't match, it is no use. Therefore, the recruitment must talk about what kind of person the operations director wants. Note that I am not talking about hr here, but the boss of the operations department. If you want to join a large-scale company, it is always more important to have an interview with your immediate boss than to have an interview with HR.

It wasn't long before I started to take charge of a project in the first company. Because of the change of personnel, I quickly became the team leader (promotion without salary increase), because all the people in this project left ... At that time, this project was a matrix for operating medical and aesthetic institutions, with two little red books, one Zhihu and one WeChat official account. At the beginning, I was used by one person as three people, and my scalp was scratched and I was so busy that it burst.

hr has been recruiting people. Because it is urgent, there are quite a few people coming for interviews, but I am too late to be satisfied as a team leader after HR.

What kind of people did I want at that time: 1. Proficient in soft writing; 2. Familiar with at least two kinds of small red books in Zhihu, WeChat official account; 3. General understanding of medical beauty; 4. Have some experience in user transformation.

These are the four articles. It's all right for people who come to interview to tweet and typeset, although it's ok to ask questions and basically wash manuscripts. That's what the industry is like. The platform will basically be WeChat official account, but it's not good to know other aspects of medical beauty, not to mention user conversion. Many companies are responsible for this piece of sales, which is terrible. In this way, I finally couldn't stay alone, and the personnel and the boss kept urging me, so I just recruited a person who used to be a WeChat official account. I brought it with me for half a year, and I finally got out after the New Year ... I cried liao...

Fortunately, after the New Year, I also changed the project and made a local number in Chengdu, from -1. As a result, it was difficult to recruit people again. My request was four points.

Later, I switched to the teaching and training industry, so I didn't talk about short video operation, but it was ok to make a living move. There was a position called forever vacancy: community operation. To be honest, the community is really annoying, especially in the teaching and training industry. I am now in an organization with more than a dozen members and non-social groups, and the news is basically constant every day. I am unwilling to take over one job and another operation, so I dare not ask for anything more when recruiting. Some applicants have to recite their performance, which means turning their heads and leaving without nostalgia. So I'm also discussing with boss now to see if I can remove the transformation from the operation assessment.

To sum up, there is a shortage of talents, but there is a shortage of compound talents. To meet the above points: multi-platform, copywriting, short video screen, -1, drainage and transformation, it can also be regarded as the direction for everyone to improve. If you master the above two points, you will be able to jump in Chengdu.

Second, salary

The salary in Chengdu is really a long story. Compared with Beishangguang, it is much easier to find a job, but the salary is much lower, so this is also the main reason why it is difficult to recruit people.

The salary fluctuation on the recruitment app is about 4-7K, and the salary I have experienced as an editor in WeChat official account is 3,-3,5, the salary for one or two platforms is 4,-4,5, the salary for short video screen is 5,-6,, so you can basically ignore the salary increase because it will not increase ... So if you are a newcomer,

The salary of the operation management personnel further up is basically 7+, which is also the most lacking operator in the market at present. The ability of data analysis and content coordination is much more important than other abilities, so the operation partners who want to take the management route must strengthen these two aspects more.

III. Promotion

All promotions without salary increase are hooligans. If you want to increase your income, you basically have to jump ship. The operation of this line is inherently very mobile. Everyone basically changes companies after two or three years. Take me as an example. When I propose that salary increase is not allowed, I will jump ship decisively, which is basically seamless. Don't worry, there is a shortage of good operations in Chengdu market, and the competitive pressure is much smaller than that in the first line.

Therefore, the prospect of Chengdu's new media operation industry is very good for both Xiaobai and the old bird who has worked for several years. To sum up, Xiaobai must know more, and it is ok to be more than good, while the old bird must have the ability to plan content schemes, and to what extent he will improve his ability, which is promising for future development.