Where can I learn e-commerce operation and live broadcast in Kunming?

Live operation performs the following operations:

1, anchor management: the target is anchor /MCN resources, and more is collaborative work, including anchor open source (even training), live broadcast scheme communication, scheduling, live broadcast process monitoring, anchor performance management and anchor incentive management.

Vernacular: Find a cost-effective anchor, let the anchor achieve the performance goal legally, and find ways to improve the anchor's business ability and work enthusiasm.

2. Content operation: mainly planning and copywriting, including live broadcast direction planning (product selection/theme/brand), gameplay planning, script planning, anchor manuscript review, etc.

Vernacular: Ensure that the attraction of each live broadcast/each live broadcast room is constantly improved under the premise of legal compliance, and achieve business indicators, which can be active, traffic or drainage.

3. User operation: The target is everyone who comes to the live broadcast room, and they have more cooperation with the anchor, including field control, voice control, water army, off-site contact and so on.

Vernacular: Think of the most efficient way, play with users' minds, take the audience away, and achieve business goals.

4. Product operation: products include tools used in live broadcast and products sold. Here, the operation is more about exercising the right of suggestion, pushing the product manager/technology to optimize products and improve business efficiency &; User experience.

5. Data operation: mainly data monitoring and analysis, indicator setting, indicator disassembly, report writing and empowerment optimization. This is the basic skill of every operation.