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How many kinds of advertisements are there?

Thank the official for giving me this opportunity to answer questions. Let me express my personal views and share them with you.

Hello, everyone, I'm an anecdote. My personal view on this issue is that the types of advertisements are very simple, and there are probably two kinds of introductions.

One is outdoor advertising, and the other is online media advertising.

Advertisements can be classified according to different attributes.

(A) by media classification

1. Print advertisement

It mainly includes print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues, agency introductions, etc. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.

2. Electronic advertising

There are mainly radio advertisements, TV advertisements, movie advertisements, computer network advertisements, electronic display advertisements, neon lamp advertisements and so on.

3. Physical advertising

It mainly includes physical advertising, window advertisement and gift advertisement.

(2) Classify places according to advertisements.

1. Selling live advertisements

Refers to advertisements placed inside and outside the sales place. It mainly includes window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements and giant commodity advertisements.

2. Non-sales live advertisements

Refers to all forms of advertising that exist outside the sales place.

(3) Classification according to advertising content

1. Commercial advertisement

Commercial advertising is the most common form of advertising, and it is also the key object of theoretical research in advertising. Commercial advertisements aim at selling commodities and provide consumers with commodity information.

2. Cultural advertisements

Advertisements that spread science, culture, education, sports, press and publication, etc.

3. Social advertising

Refers to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc.

4. Government announcement

Refers to the announcement issued by government departments, and also has the function of advertising. For example, public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

(four) according to the purpose of advertising classification

1. product advertisement

Advertisements that introduce product features to consumers and sell products directly in order to open up sales and increase market share.

2. Public * * * relationship advertisements

Refers to the advertisement aimed at establishing a good social image of the institution, increasing public confidence in the institution and establishing an excellent reputation of the institution.

(five) according to the form of advertising classification:

1. Photo advertisement

It mainly includes photography advertisements and information advertisements. Expressed in a realistic and creative form.

2. Text advertising

Refers to the form of expressing the content of advertising appeal through creative writing. Text advertisements can give people space for image and association.

advertise

Refers to the use of various performing arts forms to achieve advertising purposes through the artistic rendering of performers.

4. Text advertising

Refers to the use of language art and skills to influence the public advertising form. It is impossible for most forms of advertisements to exaggerate advertisements in a specific range without using lobbying language, only aiming at a certain aspect or even a certain point of the enterprise or product.

5. Comprehensive advertising

This is an advertisement that combines several advertising forms and makes up for the deficiency of a single art form.

(six) according to the advertising stage classification

1. Advocate advertising

This kind of advertisement, also called original advertisement, aims to open up a new product market or introduce a new concept to the market. The point of this kind of advertisement is to let people know.

2. Competitive advertising

This kind of advertisement is also called comparative advertisement. By comparing one's own goods with others' goods, it shows the advantages of one's own goods and allows the public to subscribe selectively. This kind of advertisement emphasizes the uniqueness of its own products. Many countries have certain restrictions on comparative advertising in advertising legislation.

3. Instant advertising

This kind of advertisement, also known as reminder advertisement and memo advertisement, refers to that after the goods are sold to a certain stage, the goods are well known to the public, and the names of the goods are often prompted to the public to promote the sales of the goods.

In addition to the above classification, there are many other classification methods for advertisements. According to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; According to the speed at which advertisements produce effects, advertisements can be divided into timeliness advertisements and procrastination advertisements. According to the influence of advertisements on the public, advertisements can be divided into impression advertisements, explanatory advertisements and emotional advertisements. According to the target audience, advertisements can be divided into: advertisements aimed at children, youth, women, high-income class and working class; According to the requirements of advertising in communication time, advertising can be divided into opportunistic advertising, long-term advertising and short-term advertising.

Advertisements published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

1, using newspapers, periodicals, books, catalogues, etc. Publish advertisements;

2, the use of radio, television, movies, videos, slides and other advertising;

3, the use of streets, squares, airports, stations, docks and other buildings or spaces set up signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

5. Use vehicles such as cars, boats and planes to set up, draw and post advertisements; (six) mailing all kinds of advertising materials through the post office;

6. Advertising with gifts in kind;

7. Use of online mail, banners, etc. For advertising, a database marketing.

8. Call center, a kind of database marketing.

9. Advertising by SMS and MMS is a kind of database marketing.

10, publishing, playing, setting and posting advertisements by other media and forms.

Extended data:

The role of advertising

1, accurately express advertising information

In modern commercial society, most information about goods and services is spread through advertisements. Print advertisements accurately express information through words, colors and graphics, while two-dimensional advertisements express information through sound and dynamic effects. Only in this way can goods and services be accepted and recognized by consumers.

2. Establish brand image

The image and brand of the enterprise determine the position of the enterprise and products in the eyes of consumers, which is usually maintained and shaped by the strength and advertising strategy of the enterprise.

In print advertisements, newspaper advertisements and magazine advertisements have strong brand-building ability because of their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.

Step 3 guide consumption

Generally, print advertisements can reach consumers directly with detailed information, so shopping guides, real estate advertisements and commodity information can guide consumers to buy products. Two-dimensional advertising can promote consumers' consumption through the influence of dynamic effects.

Step 4 satisfy consumers

A colorful and lively advertising work can enhance the appeal of advertising with its extraordinary aesthetic power, immerse consumers in the pleasure given by the image of goods and services, and make them consciously accept the guidance of advertising.

Therefore, the aesthetic re-creation of material culture and lifestyle in advertising design can beautify the picture through exaggeration, association, symbol, metaphor and humor. Therefore, it can meet the aesthetic needs of human beauty, master the aesthetic taste of consumers, and effectively guide their consumption concepts in material culture and lifestyle.