Excuse me, which country is Jeanswest's clothing brand and its cultural introduction?

classification: life > > Clothing/Jewelry

Analysis:

JEANSWEST brand introduction:

■ In 1972, Jeanswest opened a clothing chain store in Australia, specializing in selling casual clothes.

■ In 199, Hong Kong Rising Sun Group cooperated with local importers to acquire the Australian clothing retail brand "JEANSWEST". After continuous efforts, its distribution area extended to New Zealand. Up to now, there are more than 2 branches in Australia and New Zealand, making it the second largest clothing brand in the region.

■ In 1993, JEANSWEST entered the mainland market of China and opened the first Jeanswest Jeanswest store in Shanghai. Up to now, it has opened more than 1, specialty stores in more than 2 provinces and cities in China, and has the largest casual wear sales network in China. With its casual style, it is loved by young people and has firmly occupied the leading position in domestic casual wear.

■ among many similar clothing brands, Jeanswest stands out with the image of "excellent value for money", ranking first in domestic casual wear. In order to maintain and strengthen the brand image, Jeanswest improves the service level from the aspects of sanitary environment, store layout, commodity display, patient smile service, comprehensive after-sales service, salesperson recruitment and selection, work training and guidance, etc.

■ Being enthusiastic about public welfare and giving back to the society is the embodiment of Jeanswest's corporate culture. At present, Jeanswest has donated eight Hope Primary Schools named after Jeanswest in poverty-stricken areas in China. At the same time, Jeanswest donated two million yuan to build a Jeanswest Hope Primary School in each of the ten provinces passing through the Long March. And through holding a series of activities such as Jeanswest Cup Casual Wear Design Competition, Jeanswest China Model Competition in 24 and National Extreme Sports Master Competition, it provides a platform for young people to show their potential, communicate with each other and learn from experience. The brand concept with social value as the core has deeply touched every Jeanswest customer. "Jeanswest" is a healthy and progressive clothing brand, and it is also a positive and optimistic attitude towards life.

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