What is Sony's official website?

Comprehensive www.sony.com.cn, official website

Official website of digital camera

Sony (Japanese: ソニー Co., Ltd., English: SonyCorporation) is a world-renowned large-scale comprehensive multinational enterprise group in Japan, headquartered in Gangnan, Tokyo, Japan 1-7- 1. Sony is a pioneer in the fields of audio-visual, video games, communication products and information technology, a pioneer in global portable digital products, one of the world's largest manufacturers of electronic products, one of the three giants in the world's video game industry, and one of the six major Hollywood film companies in the United States. Its brands include Xperia, Walkman, Sony Music, Columbia Pictures and PlayStation. There used to be a vaio brand, but on February 6, 20 14, Sony spun off the Vaio business, and the VAIO brand will be taken over by Japan Industrial Partners Inc 20 18 1, and Sony and Lenovo jointly launched intelligent display products. 20 18 65438+ 10/0, 20 18 C-NPS TOP3 brand in household appliances and information communication products industry: Sony got 1 digital camera with 206 points.

Chinese name Sony

Foreign name Sony Corporation

Large-scale multinational corporations

Industrial electronic technology

Headquarters: Gangnan 1-7- 1, Tokyo Port Area, Japan.

Enterprise introduction

Sony is one of the pioneers in the fields of civil and professional audio-visual products, game products, core components of communication products and information technology. Its achievements in music, film and television, computer entertainment and online business have also made it a world-leading electronics and entertainment company.

Development history

Sony brand logo

1945, after World War II, Tokyo, the capital of Japan, was in ruins. Masaru Ibuka established the "Tokyo Communication Research Institute" in the warehouse of department stores in Japan Bridge area of Tokyo. Akio Morita joined the joint venture company at the invitation of Ibukayas, and the company got 654.38+09 million yen from Shengtian Wine Industry. 654.38+0946 "Tokyo Communication Industry Co., Ltd." was formally established and moved to Yudianshan, Shinagawa District.

In "Letter of Intent for Establishment" (Japanese original: Letter of Intent for Establishment), Ibuka is expecting to "give full play to the skills of diligent and serious technicians and build an ideal factory that is free, open-minded and relaxed" and become an "engineer's paradise".

In the early days, the business could not grow steadily. Until 10 years later, 1956, the transistor technology that was not optimistic at that time was developed, and the world's first transistor radio "TR-55" was successfully developed, and the company's operation was finally getting better and better.

During the 1950 s, Sony's black and white TV sales were good, but its technical competitiveness was not outstanding, and the quality of the color TV produced afterwards was not ideal, which led to huge losses and even the company was on the verge of bankruptcy. 1967, Sony announced that Masaru Ibuka had personally participated in the development of Teletron CRT technology, which made Sony TV sell well all over the world, and Akio Morita's huge development debt borrowed from the Japanese Development Bank was paid off within three years.

1970, Sony, JVC and Panasonic jointly released the U-Matic video recording system, which officially kicked off the competition of video specifications in the future.

1On April 6, 975, Sony released the world's first SL-300 with Betamax specification for the people's livelihood market, and Gensonnie became a global consumer electronic imaging manufacturer in one fell swoop.

Japanese JVC released the VHS specification, 1976, and Kōnosuke Matsushita also decided to join the VHS camp. In the competition of video recording between Betamax and VHS, VHS has expanded the market at three times the speed of Betamax, because VHS has improved Betamax's biggest weakness (the recording time is only 1 hour) and Betamax is unwilling to open the specification license.

Sony insists on using Betamax against VHS alliance, and the specifications of Betamax are made public all over the world. Finally, the 14-year-old dispute over norms finally ended with 1988 Sony resolutely joining the VHS camp and Betamax completely withdrew from the market. Technically, the Beta format is far stronger than the VHS format, but Panasonic has won the support of many manufacturers through flexible licensing operations, thus dominating the civilian market. Betamax format has entered the professional field by virtue of its technical advantages and has become the leading standard in the field of professional broadcasting and video. Today, many broadcast video standards are based on this.

Akio Morita, one of the founders of Sony.

1in March, 979, at the request of Ibrahimovic, the audio department changed the small tape recorder "Pressman" used by reporters into a smaller tape recorder. After being praised by many people for its good sound quality, under the leadership of Akio Morita, Sony launched Walkman in July of 1979, and Akio Morita positioned Walkman in the youth market. It also emphasizes youth, vigor and fashion, and creates earphone culture. 1980 began to sell globally, and 1980 10 began to use the nonstandard Japanese English brand "Walkman" globally. Until 1998, the "Walkman" has been. Akio Morita was awarded the British Jazz in June 1992. The headline of the British media was: Get up, Sony Walkman Jazz.

After Sony's fiasco in the competition between Betamax and VHS video recording, Akio Morita thinks it is necessary to combine the most advanced hardware with the most advanced content in order to grasp the market. 1On September 25th, 989, under the leadership of Akio Morita, Sony successively acquired the film and music department of CBS, making it a subsidiary of SPE.

Under the background of time and space at that time, Japan's economy grew by a large margin, establishing its position as the second largest economy in the world, while the American economy was as sluggish as a downhill; Because Japan lost to the United States in World War II, many Japanese companies bought American companies for national pride, but many American companies were unable to fight back.

Among them, Mitsubishi bought Rockefeller Center, a landmark in new york, for $6 billion, and Sony bought Colombian Samsung Film Company for $6 billion, which set the largest overseas merger case in Japan at that time and was regarded by Americans as Japan's invasion of the United States.

However, this acquisition with the highest amount in Japanese history also made Gensonnie once the company with the highest loss in Japanese history. 1At the end of the 1980s, a bubble economy crisis broke out in Japan, and Sony's film business group suffered losses for several years because of its poor box office, which became the main obstacle to Sony's profit at that time. Until 1997, howard stringer led the reform and gradually made profits. In 2004 1 1, it acquired the long-established MGM film company.

Due to the success of the red and white Nintendo console produced by Nintendo, Sony announced in 1988 that it would cooperate with Nintendo to jointly develop the Super Nintendo CD-ROM console.

1May, 992, under the betrayal of Nintendo, Kudo Mujian went all out to develop a new generation of game consoles, and Jing Daole Dianxiong strongly agreed with Kudo Mujian's game console development plan among many opposing voices. Starting from 1993, Sony Computer Entertainment (SCE) was established by Sony Music Japan, a subsidiary of Sony, with the plan code named.

Sony game machine

1994 65438+On February 3rd, SCE launched PlayStation(PS).

On March 4th, 2000, PlayStation 2(PS2) went on the market.

PlayStation Portable(PSP) was launched in June 5438+February 65438+February 2004.

PlayStation 3(PS3) was launched on June 1 65438+1October12006.

PlayStation Vita(PSVITA) was launched on February 7th, 20 1 1.

Playstation4(PS4) went on the market on 20 165438 in 2003 and 10 +65438 in 2005.

By 201March 3 12, the sales volume of PlayStation series TV game consoles exceeded 423 million, including PS 654.38+04.25 million, PS 2654.38+055.8 million, PSP 7630 million and PS3 6485 million. PlayStation has become the second largest video game machine after Walkman.

1on March 22nd, 995, Sony 1995 announced the appointment of a little-known Idei Nobuyuki as the president, which triggered the media reporter "Who is out of the well?" Question, 1 995 April1took office, which also opened the digital dream era of 10 in Idei Nobuyuki.

Since 1995 took office, in the internal reform of the company, Idei Nobuyuki introduced the model of American board of directors, greatly reducing the number of members of the original internal board of directors and increasing the number of external directors.

In the company's positioning and business philosophy, Sony's new vision is put forward, such as "numbers, dreams, children", "Do you have dreams in Sony" and "ubiquitous value network". Idei Nobuyuki believes that Sony sells personal experience, and its reason for existence is to create people's desires and provide a dream.

He concluded that Sony sells personal experiences, movies, VAIO, PlayStation, Walkman and so on. They are not necessary to sustain human life. The reason for their existence is to create people's desires, enter people's lives and provide a dream. In order to achieve this goal, we should keep a childlike innocence full of curiosity and joy, and give people a carefree and happy life like a child. "

"If we don't develop a new business model, Sony will become a component supplier for network operators. Sony's new product should be a fusion of entertainment, electronics and emotion. " Incorporate digitalization and networking in the four fields of electronics, games, entertainment and finance.

After 1996, Sony successively launched digital products such as CyberShot digital camera, VAIO notebook computer and CliePDA, which achieved unprecedented success in the market. However, howard stringer, a media person, was recruited in the original film business group with extremely poor income. Under his reform, the business gradually improved, and then popular films such as Spider-Man and Crouching Tiger, Hidden Dragon were released. The entertainment business group became an important profit source for Sony.

In the 2000 financial report released in April of 20001,Sony achieved the highest profit of $2.5 billion since its establishment by relying on the sales of PlayStation 2.

PlayStation game console defeated competitor Nintendo and forced SEGA (Sega) away. Digital cameras led traditional camera brands, image receiving chips monopolized the market, and VAIO series personal computers sold well. However, since 200 1, the global economy has declined and the network bubble has emerged. Since the release of 1994, PlayStation has not released original products for 10 years. In the electronic field itself, because the walkman does not support MP3 format, Apple's iPod digital walkman is selling well all over the world, replacing the original position of the walkman.