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Starbucks officially recruited "Atmosphere Group". What kind of people can you choose?
This shows that Starbucks itself knows that its price is too high. Starbucks official response should be the kind that can be made to drive the atmosphere and drive everyone to consume. This is similar to the nature of the bar atmosphere group and some shops looking for their own support, just to drive consumers to spend. For example, some office workers stay in a place without moving their positions, making others feel that the store is full of people.
I also want to buy a cup or spend money there. From these places, Starbucks is really too expensive! Moreover, the drinks inside are not to say that people feel that they have to drink, and most people's living conditions are still very ordinary. It is impossible to drink a cup of milk tea for tens of dollars every day, so I don't even drink it occasionally at most. Therefore, the turnover of Starbucks will also drop rapidly, resulting in no one in the store.
Recruiting the atmosphere group is also a marketing plan made by Starbucks to save customers. As for the specific degree of attracting customers, you may think that people who often work in Starbucks should be working or need to wait for someone there. But seeing the same person every day makes people curious. What do these people do? Why do you sit in Starbucks every day? With this question, everyone will also discuss it online. As a result, the incident of Starbucks recruiting the atmosphere group was unveiled. From the above, we can also see that Starbucks is not affordable for ordinary people. It's not uncommon for people to be selected into Starbucks Atmosphere Group, such as college students working in the summer, or needing to use computer wireless network to work.
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