Flagship models and pure electric vehicles BMW Group will launch 26 new products in China in 2022

(Beijing) Based on the excellent market performance in 2021, the BMW Group will continue to focus on Chinese customer needs in 2022, continue to make efforts in new products, brand experience and customer satisfaction, and plans to launch 26 new products , covering all market segments of BMW main brand, BMW i, BMW M, MINI and motorcycles.

In 2021, the BMW Group worked closely with its dealer partners to set a new sales high in the Chinese market. By improving operational efficiency through digital empowerment and resolutely implementing the "customer-centric" operating strategy, BMW's various customer satisfaction indicators have also reached the highest level in history. At the same time, BMW continues to promote dealer network upgrade projects, successfully launches large-scale brand activities such as the "Beijing Universal Resort" cooperation, and further gets closer to customers through digital platforms such as My BMW App, enhancing the youthful, dynamic, innovative and innovative BMW brand. The image of sustainable development has laid a good foundation for development in the new year.

In 2022, BMW will make efforts in both the fields of fuel vehicles and electric vehicles. The flagship series will usher in the seventh generation of the BMW 7 Series, leading the market trend with new designs and innovations that are more forward-looking and more in line with the needs of Chinese customers. The BMW 8 Series and X7 will also receive important product upgrades, and the new BMW 2 Series will also meet the expectations of fans with pure driving pleasure. BMW's domestically produced model array will also usher in major products, two of which have been published in the catalog of the Ministry of Industry and Information Technology. ?

The BMW i brand will usher in a new peak in 2022. The BMW iX3 will continue to lead the market segment after its mid-term facelift. The innovative BMW iX, which was only announced at the end of November, will gradually complete the model portfolio. The addition of three new products such as the innovative BMW i4 will increase the BMW pure electric vehicle array to 5 payment. These products not only provide BMW's unique electric driving pleasure, but also lead the trend of new energy vehicles with the concept of sustainable development throughout the life cycle, giving the BMW brand green connotation.

In addition, 2022 will be the 50th anniversary of the BMW M brand. In addition to exciting products, BMW M will launch a series of online and offline brand activities to highlight the essence of the BMW brand and unleash the enterprising passion of Chinese customers. The MINI brand will further strengthen its original spirit, unique personality and community culture with a variety of carefully designed personalized models, paving the way for future development. BMW Motorrad will also release three new models, including a pure electric model, to bring a more diverse and personalized experience to customers who pursue freedom and a riding life.

2022 will also be a year in which the BMW Group continues to be "customer-centric" and continuously improves customer experience. The dealer digital platform will be further promoted and improved; the dealer network "Leadership" project will also be stationed in more dealers; the "BMW i Experience Store" specially built for the BMW i brand will also be piloted in Beijing and Shenzhen.

China is the BMW Group’s largest market in the world, and it is also the most dynamic and innovative market in the world. The BMW Group will adhere to a customer-centric approach, focus on electrification, digitalization and sustainable development, and continue to meet the increasingly diversified and personalized needs of Chinese consumers with rich, emotional, innovative products and high-end services.

The BMW Group is one of the most successful automobile and motorcycle manufacturers in the world. It owns four brands: BMW, MINI, Rolls-Royce and BMW Motorrad. It also provides automobile finance and high-end travel services. As a global company, the BMW Group has 31 production and assembly plants in 15 countries and a sales network in more than 140 countries and regions.

In 2019, the BMW Group sold more than 2.5 million cars and more than 175,000 motorcycles worldwide. In 2019, the group's total revenue reached 104.21 billion euros, and pre-tax profit reached 7.118 billion euros. As of December 31, 2019, the BMW Group had 126,016 employees worldwide.

The success of the BMW Group stems from its foresight into the future and its highly responsible actions. The BMW Group implements ecological and social sustainability strategies throughout the entire value chain. Comprehensive product responsibility and clear commitment to energy conservation have become an important part of the BMW Group's corporate strategy.

Thank you for your trust and support for Wenzhou Haoda. We have been committed to adhering to forward-looking innovation and development, establishing industry sustainable development standards, and adhering to innovation, responsibility and sustainability, trust, and success. We will continue to innovate, focus on customers, integrate BMW innovation, personalization, and establish the concept of sustainable development of the industry. We will always adhere to customer experience as the center, meet personalized needs, and bring unique and outstanding travel experiences to customers, using powerful Its innovation and system integration capabilities resonate with consumers' emotions, allowing you to experience a car-buying experience with excellent customer service and making life more convenient.

We are committed to providing every customer with easy, convenient, safe, smart and efficient products. High-quality, rich products and high quality are our constant business philosophy. Strive to be the leader of autonomous driving, the forerunner of intelligent interconnection, the leader of technological innovation, the leader of electrification, and the leader of future mobility, set the industry's sustainable development standards, and actively assume corporate social responsibilities!

At the same time, BMW is also one of the most popular brands in the field of luxury new energy vehicles. It has an efficient new energy ecosystem and a strong R&D system, adheres to the principle of ecological sustainability, and adheres to the concept of sustainable development. , realize green energy, environmental protection, less emissions and lower fuel consumption, produce safe and environmentally friendly products, create a worry-free electric travel experience, and enjoy the fun of electric driving. The success of the BMW Group has always been based on foresight and responsibility. Therefore, the BMW Group has implemented a new energy ecosystem and established industry sustainable development standards strategies throughout the value chain, comprehensive and attractive product responsibility, clear green factories, green production energy, and more advanced logistics commitments have become the BMW Group's important element of long-term strategy.

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