Business Plan of Community Fruit Shop (2)

1 the change of consumers' concept: can consumers accept this way of buying fresh fruit? Some areas in the south are accustomed to this way of buying fruit and regard it as the main place to buy fruit. As other traditional places to buy fruits have formed a habit in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form.

2 Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows the vast market, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products.

Our advantages: the development of our fruit chain stores, the purchasing advantages and logistics advantages of joint juice enterprises will definitely be lower than their purchasing costs. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have.

In addition, we can cooperate with some medium-sized chain stores, such as China Resources Supermarket. We can negotiate with them, contract their fruit projects, open stores in their supermarkets, and pay them the contracted rent and the share of sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, and we have increased the window of sales and display.

3 farmer's market: generally in the form of open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable.

Our advantage: most people go to the farmer's market to buy some daily food and vegetables, so after buying a lot of other products, they generally don't buy a lot of fruits, because buying too heavy things in Dachuan will cause inconvenience to their actions. Moreover, our fruit shops are generally opened near the community, which is convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon to take home. People like to buy this kind of fruit near home.

4 itinerant vendors: it is characterized by strong mobility and can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy.

Our advantage: Beijing will host the Olympic Games in 2008, so I believe that the government will not allow such tourists to exist and will not damage Beijing's image.

5. Existing fruit chain stores in South China: Because our goal is to be the largest fruit wholesale and retail enterprise in China, the South is also our important market. Although there are some fruit chain stores in the south, and the scale is not large, I think this is a good opportunity for us. We can buy directly, not only from all channels, but also from existing fruit planting bases, logistics and professionals.

6 Southern scattered fruit shops: Because the southern fruit consumption market is mature and there are many scattered fruit shops, our best way is to let them join us. As long as the other party pays a certain franchise fee, we can use our trademark to carry out unified in-store decoration. We provide products with competitive prices and deliver them to your door for free.

7 For followers: Because the store layout and sales methods can be copied, I believe that when the fruit shop attracts consumers' attention, there will be some followers, but as long as we integrate resources (procurement and logistics), I believe that our prices and services can't catch up with others. We can give our followers the right to join us.

Problems and risks:

(1) How to reduce costs:

(1) procurement cost: procurement cost is directly related to sales volume. But when we start a business, our sales will not be very large. How can we reduce the procurement cost? In fact, as long as we find the right partner, I believe this problem will be solved. When starting a business, you can find a juice manufacturer to invest in shares. Its attraction lies in that it not only owns the shares of the company, but also has the right to name the stores opened by the company in the next three years (such as named chain stores? Huiyuan? Fruit chain stores) and add corporate trademarks on the store door. It is believed that if the chain stores open to 100 stores, the advertising cost at the front door of Guangmen Store will not be lower than1000000/year. And joint procurement can also reduce their own procurement costs and operating costs. The advantage we get is that we have advantages in purchasing cost from the beginning, and we can also use its advantages in warehousing and logistics to reduce costs. So as to achieve a win-win goal. Also, there are some good social relations in Guangxi now, and I also know some friends in fruit-growing areas. If the company chooses to develop itself, it can also organize the acquisition of fruit planting with the local government.

(2) Operating cost: This is directly related to the sales price of products. In addition to cheap store rent, it also recruits a large number of laid-off workers and strives for preferential policies.

(2) How to attract consumers' attention? At the beginning of opening, we can distribute opening leaflets and some preferential posters to residents of the community through neighborhood committees and property companies. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

(3) How to let consumers choose the goods we provide: 1 Good image 2 Good shopping environment 3 Competitive price 4 Multiple promotion activities 5 Various convenience service measures.

(4) How to strive for more resources to win more favorable competitiveness (1) When choosing a partner, you can choose a fruit juice company to hold shares in the company. In this way, the company can take advantage of its purchasing cost and warehousing logistics. (2) Strive for policy support. Recruit a large number of laid-off workers and strive for more policy support in taxation, rent and so on.

(5) Loss: The loss of fruit is the most difficult to control. Because it is related to the purchase, storage and transportation of products. And fruit is a product that is not easy to quantify. Its price can only be calculated by gold, and there is no unit price of a single product. So it is a little more difficult to control than other commodities. In this regard, we will give each store a certain loss ratio, and the degree of loss is linked to the profit of a single store. At the same time, it is also directly linked to the income of the clerk, thus controlling the loss.

6 climatic conditions: it is also the main factor that determines the price of fruit. Fortunately, we can now learn about the climate forecast for next year from some institutions, and these institutions can also judge the purchase price of fruits according to the climate conditions.

Marketing:

I. Sales:

Establish key account sales department and retail chain department.

Single-store promotion: (1) At the initial stage of opening, publicity worksheets will be distributed in residential areas within the radiation range of fruit shops to attract residents. (2) Launch the activity of loyalty card to attract the consumption of community residents. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

Promotion of joining the sales department: (1) Participate in some trade exhibitions of the franchise chain, arrange the store directly at the exhibition, print the contact information of the enterprise on fruits (such as oranges) and distribute it to visitors. This is not only innovative, but also more attractive to others. (2) Introduce the prospect of joining the commercial fruit industry with articles in some entrepreneurial newspapers or magazines to attract joining; (3) Establish a website to introduce companies and attract them to join. (4) Hold a promotion meeting, invite some fruit stall owners to attend, and introduce our company's policies and preferential conditions for joining the distribution.