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What should I do to invest in a tea shop?
If you create your own milk tea brand, you don't need to join the company, but other expenses need to be considered. Generally speaking, the joining fee of a tea shop ranges from 30,000 to10.5 million, and different brands have different purposes. Be sure to understand clearly before paying the money. Some brands will also have a deposit and management fee, which is also around 20,000.
A large part of the cost of opening a tea shop is hidden. You need to think clearly in advance, make clear the hidden cost and the possible extra expenses, and leave enough liquidity before the tea shop can develop.
What are the costs of opening a tea shop? How much is the joining fee for the tea shop?
1. Brand joining fee: Generally speaking, joining a well-known milk tea brand costs about1-30,000 yuan, the deposit is about 5,000-10000 yuan, and the equipment fee is about 20,000 yuan, so the total joining fee is 30,000-50,000 yuan.
2. Store rental fee: The store of a tea shop is usually several square meters, but the store needs to be selected near the business district or the school district with large traffic. According to the current consumption level, the annual rent of first-tier cities is about 3-5 yuan; In second-tier cities, the rent is 20,000-30,000; In the third-and fourth-tier cities of milk tea powder, the car rental fee is about 1-20000.
3, decoration costs: a good tea shop needs to give people a melodious atmosphere, so the decoration can be a little retro, the tone of the store is basically warm, and the decoration does not need to be complicated. In general, the decoration cost is 1 1,000 yuan.
4. Expenses for purchasing materials and equipment: refrigerators, heat preservation barrels, water dispensers, sealing machines, etc. They are all common equipment in tea shops, and the cost is about 1 1,000 yuan; Fruit powder or juice, straw and sealing film are common materials in milk tea shops, and the input cost is about 3000 yuan.
5. Other expenses: manpower input (1-2 people), utilities, publicity expenses, paper cups and straws ... all belong to other expenses. A fee is relatively small, generally around 1 10,000 yuan.
What are the costs of opening a tea shop? Introduction to the staff cost of milk tea shop
Maybe everyone is not very clear about the importance of the staff cost of the tea shop. Let me analyze it for you. The staff cost of tea shop can not be ignored in the cost of tea shop.
Acquisition cost of human resources for joining a tea shop.
Simply put, it is to recruit employees. After all, there can't be only one person in the tea shop. So in the process of recruiting employees. There will be some expenses and time. In this two-way choice society, bosses can choose employees, and employees will choose bosses. So recruitment is a costly and laborious thing. It is more difficult to recruit a good employee.
The development cost of human resources for joining a tea shop.
In order to improve work efficiency, it is necessary to train new employees, and it is inevitable that new employees will waste raw materials in the process of studying in tea shops. But we can't help him. After all, the drinks in the tea shop. All need manual operation. The new employee is in the study period. Efficiency is not very high. Invisibly increased the cost of tea shop.
The use cost of human resources in joining a tea shop.
This is easy to understand. You're the one who recruited the staff. Working for you. You have to pay every month Bonus.
The turnover cost of human resources in milk tea shop
Turnover costs is the biggest cost of employee turnover. Which means you have to recruit again. Retraining. This invisibly increases the extra cost. A good employee will save production costs for you, make a cup of milk tea in the shortest time and create more value for you in the shortest time. Please be kind to your employees. Reducing costs means increasing the profit of your tea shop.
What are the costs of opening a tea shop? Introduction of marketing cost of milk tea shop
A good marketing plan can help double the profits of tea shops, but for newcomers who just started, they may not have much money to do activities. As we all know, the most important thing in marketing is money, so is there any marketing that can be done without money or with little money?
At this time, everyone should thank us for being in the Internet information age. Nowadays, many social platforms are good places for tea shop operators to promote marketing, which not only does not require any funds, but also covers a wide range of activities. In addition, the target customers of our tea shop are generally young people, and their work and life are inseparable from social platforms. Therefore, the promotion of these social platforms is also easy for our target customers to notice.
In addition, online and offline promotion should not be separated too much. The two can be organically combined. For example, we can drain fans on the Internet to our physical stores through the Internet, turn them into our consumers, and increase the turnover of stores. But at the same time, we can also recommend our platform to customers who have been spending in the store and attract them to buy back frequently through some online activities. After a long time, they will become loyal customers of tea shops.
Of course, Bian Xiao should also remind everyone that all marketing is based on good products and services. Without these foundations, even the best marketing is useless. Marketing strategy is not static, and different people will have different results in different places.
What are the costs of opening a tea shop? Cost differences in different regions
Many people don't understand the "regional cost difference". It is also a tea shop. Why is the cost of opening a store in different places so different? As we all know, compared with small cities, the prices and house prices in big cities are much higher than those in small cities, which makes the investment cost of milk tea franchisees much higher than that in small cities, and also increases the risk of store investment.
The competitiveness of milk tea franchisees is different in different cities, because big cities have large consumer groups and strong ability to accept brands, so many entrepreneurs tend to choose big cities when opening milk tea shops. Therefore, the advantage of opening a milk tea franchise store in a small city is actually greater. Although the consumer groups are limited, the markets in many small cities in China are in an undeveloped state, which means that whoever comes first will make money first.
However, the situation of opening tea shops in big cities is not so bad, because consumers in big cities have higher incomes and higher prices, so the cost of opening tea shops in big cities can be recovered faster. So no matter where you open a tea shop, you have your own advantages and disadvantages. Entrepreneurs should consider comprehensively, and it is most important to choose the right city to open a shop.
What are the costs of opening a tea shop? How to recover the cost is the key.
1. Attract consumers through special activities. In order to recover the cost quickly, milk tea franchisees need to increase the sales of their products, which requires some distinctive activities.
2. Do promotional activities. As long as you open a store, you can't do without promotion activities. Tea shops can cut prices irregularly, such as "the second cup is half price", which is especially suitable for couples and friends. Or you can promote different products every day, and then change the promoted products after four or five weeks, such as the price reduction of matcha bra to 9 yuan on Monday, black tea to 6 yuan on Tuesday and so on. And then change the drinks that need to be reduced in price every day for four weeks.
3. Mutual benefit and win-win cooperation. Tea shops can cooperate with barbecue and other related shops. You can leave a page on the menu of the barbecue shop as the menu of the milk tea shop. Some customers may order a cup of milk tea when they are spicy or thirsty. Barbecue shops and tea shops can exchange menus in pairs to promote sales. Besides exchanging menus, you can also throw flyers at each other.
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