Jumeiyoupin Chen Ou Advertising Words

Ju you mei Chen pin ou advertisement ci daquan

The classic quotations of Jumeiyoupin CEO were all the rage and were called Chen Ou style. The following is a complete set of advertising words about Jumeiyoupin Chen Ou. Welcome to read!

Article 1:

You only smell my perfume, but you can't see my sweat.

You have your rules and I have my choices.

You denied me, and now I decide my future.

You laugh at me for having nothing, and you don't deserve to love me and pity me. You are always waiting.

You can despise our youth, and we will prove whose era this is.

Dreams are destined to be lonely, and there is no doubt and ridicule on the way to travel.

But so what? Even though I'm black and blue, I want to live beautifully.

I'm Chen Ou, and I represent myself.

Article 2:

The days we live, I speak for myself.

People who have never been young.

You must not understand the prejudice of this world.

We are torn by the secular world, and we must go forward for love. We are humiliated by housing prices and must warm up the simple reality.

When we are ignored by authority, we should be proud of our talents.

Suffering from mediocrity, we have to start the adventure of leaving.

The so-called days in our lives are not some brilliant days in the future, but your paranoia about your dreams when no one cares. Do you have the courage to be loyal to yourself?

I'm Chen Ou, and I represent myself.

Article 3:

I am Chen Ou, the founder of Jumeiyoupin.

Dwelling in a humble abode, naked marriage, we all met by chance.

Don't worry, the struggle has just begun. We have been on the road since the 1980s.

No matter how big the pressure is, we must make the living colors fragrant. Be the most beautiful self, believe in us and believe in Jumei.

I'm Chen Ou, and I represent myself.

Chen Ou's growing experience.

school days

Chen Ou's hometown is Zhongjiang County, Sichuan Province, the hometown of China superhero Huang Jiguang. As a teenager, Chen Ou was very talented. He won many Olympic mathematics prizes in primary school. Because of his excellent grades, he graduated from primary school and skipped directly to the second day of junior high school, and was known as a "genius boy". Chen Ou, like most middle school students, studied, grew up and lived an ordinary life day after day. /kloc-at the age of 0/6, Chen Ou stumbled upon Deyang's full scholarship program. With extraordinary qualifications and through his own efforts, Chen Ou successfully passed Nanyang Technological University and won a full scholarship.

"This is a good springboard." Chen Ou said that he studied computer in college and his hobby was making money. How to earn? Play games and competitions. Like most college students now, Chen Ou, who is quite talented, often participated in game competitions during his college years. But the difference is that other contestants regard playing Warcraft as their life, and Chen Ou only takes time to practice three or four days before the game. At that time, his best performance was the top three of Warcraft in Singapore. Although he achieved good results, playing games didn't satisfy him. On the contrary, Chen Ou, who has an insight into agility, quickly discovered huge business opportunities by participating in game competitions, which enabled Chen Ou to establish GGgame, the world's leading online game platform.

first pot of gold

In 2006, when he was a senior in Singapore, he started the online game GGgame in Battle Platform with only one notebook. At that time, Shanda Fang Hao wanted to enter the Southeast Asian market, but the version was poor. As a veteran gamer and programmer, Chen Ousi thinks that since the market is not mature and Fang Hao's products and localization are not well done, it is better to do it yourself. GGgame quickly swept the world, attracting a large number of gamers in a short time, and became one of the largest game battle platform outside China.

When GGgame developed well, Chen Ou decided to study for an MBA at Stanford University to expand his knowledge.

Chen Ou, who went to Stanford for further study, did not regret it, because in his view, starting a business will inevitably encounter various problems. This entrepreneurial experience is more of a warning to Chen Ou. If a company does not have a healthy equity organization structure, it is difficult to guarantee that there will be no problems in the future by simply trusting people. At the same time, studying at Stanford University made Chen Ou know his second business partner, Dai Yusen.

Start a new career

In July 2009, Chen Ou returned to China on the third day after graduation and started his second venture. With a brand-new project, he found Xu Xiaoping, an angel investor whom he had not contacted for two years. As early as one day in July 2007, Chen, who was still studying at Stanford University, returned to Beijing to raise funds for entrepreneurial projects. Through a friend's introduction, Chen Ou met the most important entrepreneurial mentor in the future-Zhenge Angel investor Xu Xiaoping (one of the founders of New Oriental Education Group) at Beijing Cuiweigong Hotel. After drinking a cup of tea at Beijing Cuigong Hotel, xu teacher decided to invest in his game. But this time I didn't take xu teacher's money. Because he was faced with the choice of continuing to study or returning to China after graduation, "it would be embarrassing if he took xu teacher's money to continue studying."

Two years later, when Chen Ou graduated from Stanford and returned to China to start a business, Chen Ou met Xu Xiaoping again at China World Hotel. This time, it took Chen Ou only five minutes to explain his planned project. Xu Xiaoping didn't ask too many questions, and soon reached an investment agreement. Xu Xiaoping invested $654.38+$800,000 in the project in Chen Ou, and gave Chen Ou's team a house as office space. Like-minded Stanford brother Dai Yusen also gave up his degree and returned to China to follow Chen Ou, and never returned to Stanford campus.

This time, Chen Ou chose the game industry and established Reemake Company. Entrepreneurial project is to build advertisements in social games. "At that time, it was very popular in the United States that web games made profits through built-in advertisements. For example, if you are a game user and want to buy game coins, you used to spend money to buy them. Now you can register an account or install software, and we will send you game coins. " But he soon found that the foreign model they turned to didn't work in China. At the beginning, the high-spirited young people were splashed with a bucket of ice water by reality, leaving behind helplessness and anxiety. After several months of tossing, Chen Ou found that the basic elements of entrepreneurship, such as direction, resources and team, were almost gone, and the direction of transformation was not clear.

Successful transformation

As a person who is good at observing life, Chen Ou found that most female consumers in China lack confidence in buying cosmetics online, and there are no leading enterprises in online cosmetics industry. For him, cosmetics are a new world. He summed up three "feasible conditions". First of all, it is an indisputable fact that e-commerce is developing rapidly in China. Secondly, there is a great demand for cosmetics, but there is no credible cosmetics website on the market; Finally, I gave myself a chance to do this industry that other men are embarrassed to do.

If the company wants to transform, it must explain to investors and tell new colleagues in the team. The problem is that Chen Ou doesn't know what he is going to do. There was a fierce quarrel between the partners. Chen Ou wants to be an e-commerce, and Dai Yusen proposes to be a community. "I told him that the community is not reliable because it takes a long time to cultivate the market." Yusen feels that the e-commerce link is too complicated. "I haven't done purchasing, and I don't know how to retail. Old men have to make cosmetics. " Just as they were arguing here, there was a group buying craze in China. Chen Ou proposed to play through group buying first, and to feel it step by step. Since the company's working capital is only 300,000, they have to continue the game advertising business, and it took two days to technically release the group beauty. Com (the predecessor of Jumeiyou) was launched.

This is an intuitive business venture. Chen Ou bought out the cosmetics of the agent, stored them in the warehouse and sold them in the form of limited time group purchase, and the price was 40% lower than that of the specialty store. In May of the same year, Chen Ou completely stopped the previous in-game advertising business, and at the same time received an investment of 2 million yuan from Xu Xiaoping. After the launch of Tuanmei. Com (the predecessor of Jumeiyoupin) performed unexpectedly well, and the number of registered users exceeded 65,438+10,000 in less than five months. Dai Yusen said: "20 10, there is basically no advertisement, and it depends on the user's oral communication." On September 20 10, Tuanmei.com was renamed Jumeiyoupin, meaning "Jumeiadult beauty", and its sales in the same year reached 20 million yuan. 20 1 1 in March, the company's total sales exceeded10.50 billion less than one year after its establishment, and it also received tens of millions of dollars of investment from Sequoia Capital. In May, Jumeiyoupin was transformed into a cosmetics B2C website in the face of group buying. At this point, men's "female career" is on the right track.

This is the case only for someone himself.

20 1 1 When the whole world was looking for celebrity endorsements, suddenly someone stood up in the subway and on the street and said, I speak for myself.

When the board asked Chen Ou to endorse the Jumeiyou product he created, he was very hesitant. Chen ou wants to keep a low profile and doesn't want to stand up. Xu Xiaoping, an angel investor in Chen Ou, encouraged him, and finally he decided to give his life. Xu Xiaoping also gave him an example of Zhang Chaoyang, the first generation Internet entrepreneur, who successfully promoted the popularity of Sohu at a very low price by making a personal brand.

"CEO is the natural spokesperson of the company, and his image also represents the image and values of the company. So I stood up by myself. " In the summer of 20 1 1, the subway advertisements endorsed by Chen Ou and Han Geng were enthusiastically sought after as soon as they were launched. Under the harsh rules of high e-commerce promotion cost, entrepreneurs become celebrity spokespersons, saving a lot of advertising fees for Jumeiyou products. After several times of advertising and marketing, Jumei's sales volume has almost increased by ten or twenty times.

"The media pays attention to reporting these things, which is equivalent to helping us do a lot of marketing and communication, which is valuable. Moreover, consumers are more willing to remember and spread a flesh-and-blood entrepreneur than a company. "

At the end of 20 12, Jumeiyoupin released the second advertisement. In that 1 min 39 second shot, Chen Ou played an entrepreneur who was questioned, attacked and discredited by the outside world ... just because he was too young. Finally, he rose to boxing and broke the glass in front of him. After simple dressing, he continued to step on the glass slag. "Even if you are black and blue, you must live beautifully." Everyone remembered this number and named the nine lines in the camera "Chen Outi".

"Chen Ou Ti" quickly became popular on the Internet, and the imitation craze rose all the way. Chen Ou's Sina Weibo fans rose from 6,543,800+0,000 to 6,543,800+0,540. 20 13 On February 20th, the Baidu index of the word "Chen Ou" soared to 40,000, and the comprehensive index of "Juji" and "Chen Ou Ti" was 30,000-40,000.

Jumeiyou products also entered explosive growth with the popularity of "Chen Ou Ti". Alexa data shows that in February of 20 13, within one month, the number of UV (independent IP) visits of Jumeiyou products quadrupled from/kloc-0 1000000, reaching nearly 4000000 UVs per day, exceeding 200,000 orders per day.

Reopen the crisis

"5, 4, 3, 2,1..." At 0: 00 am on March 13, everyone was counting down the arrival of the third anniversary celebration. Chen Ou and his angel investor Xu Xiaoping also counted down with everyone, and the scene was boiling. Jumei held a price reduction promotion in the name of the third anniversary celebration on this day, code-named "30 1".

Judging from several data of the e-commerce industry, Jumei's "30 1" promotion is successful. On the day of "30 1", Jumei's Baidu index soared to 1 10,000, and UV increased by 15 times. Three days later, Jumei's sales 1 100 million. Almost everyone said that the huge traffic of "30 1" completely exceeded their expectations, just like winning the lottery. Even Chen Ou himself did not expect that the marketing effect of "Chen Ou Ti" was so unexpected.

"The most fundamental problem is that the development of the founding team can't keep up with the development speed of the company." The answer given by Chen Ou after reflection, in other words, the situation of great promotion, on the one hand, proves that Chen Ou and Jumei can create marketing miracles, and at the same time, mercilessly exposes their shortcomings.

"Jumei's growth rate is very fast, from zero to 6 billion yuan. Rapid growth actually means many problems, because some things take time. " Creative marketing can rely on the brain, and these things may not need the support of the team. But operation, supply chain, logistics, warehousing and technology all take time to accumulate. I have to admit that Jumei is a young team, and in some respects, there may be a gap compared with other perfect teams that have been built. "

A few months later, Chen Ou felt that his hands and feet were tied and everything collapsed. The whole person is depressed, and even Weibo is afraid to send it. "30 1" was not only complained by users that the webpage could not be opened and the delivery was too slow, but also some people began to question that the cosmetics sold by Jumei were fake when the customer service could not be contacted at all.

20 13 July, the netizen "Gusu Cat Seventeen" who posted on the Internet that "Jumei is 90% fake" was sentenced to six months' criminal detention, suspended for six months, and fined 10000 yuan. This is the first case in the e-commerce industry to be investigated for criminal responsibility for rumors.

He is bound to pull back the "30 1" game. After the third anniversary celebration, Jumei launched the 3.5 anniversary promotion again on August 1 day. In the past few months, Jumei Shanghai Warehouse has been upgraded three times, and the processes of delivery and delivery have been fully upgraded. Of course, this is also directly related to the introduction of Amazon logistics executives in Chen Ou. And different from last time, a few days before the event, Chen Ou announced the launch of the "Authentic Alliance" to deal with users' doubts about Jumei "30 1" selling fakes.

In short, every product authorized to be sold to Jumei cosmetics brand has a series of corresponding numbers, that is, anti-counterfeiting codes. More than 60 cosmetic brands were added in the first batch, including first-line brands such as Lan Zhi. Users can enter this string of numbers on the official website of Authentic Alliance or Cosmetics to judge the authenticity. In other words, these more than 60 cosmetics brands sold to Jumei have only these figures.

Moreover, Chen Ou thinks this is a very good opportunity. He hopes that the rules of anti-counterfeiting code can affect the whole cosmetics industry, which is of course a positive promotion.

He is eager to clear his name through this campaign, but Chen Ou chose a more cautious strategy, "this time it is closed". Therefore, the pre-marketing preheating did not lead to the downtime of "80 1" on the same day, which was the first time in Jumei's history that it was caught in a large-scale traffic shock. At the same time, in order to avoid the crisis of the last warehouse explosion, Chen Ou requires all goods of "80 1" to be delivered within 3 days, which is also to take care of the user's buying experience.

Jumeixin's logistics director is a former Amazon warehouse supervisor, and a single warehouse can issue at least 200,000 orders. At the time of "30 1", the four positions were not good, and the position was almost a month. It's three or four times stronger than last time.

Over the past six months, Chen Ou has been paving the way for this battle to clear its name, that is, to fix the loophole of "30 1". He is constantly optimizing the team, especially looking for technical and logistics executives. At the Innovation China Alumni Association on August 2 1, Chen Ou also talked about finding a partner. "In fact, I have to admit that in China, we still have to rely on the strong, and relying on the team is not suitable for an entrepreneurial company like us. In many links, as long as you find the right person, you will solve the problem. "

"80 1 should be the rebirth of Jumei Nirvana. We answered all the questions before, and we solved all the problems. I hope that Jumei will re-enter the road of fast running. "

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